{"id":82542,"date":"2021-02-26T16:07:52","date_gmt":"2021-02-26T21:07:52","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=82542"},"modified":"2021-03-01T09:17:04","modified_gmt":"2021-03-01T14:17:04","slug":"lentreprise-montrealaise-native-touch-fait-lacquisition-du-studio-candy-banners","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lentreprise-montrealaise-native-touch-fait-lacquisition-du-studio-candy-banners\/","title":{"rendered":"L\u2019entreprise montr\u00e9alaise Native Touch fait l\u2019acquisition du studio Candy Banners"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-82543 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/nativetouch-logo-white-300x59.png\" alt=\"\" width=\"453\" height=\"89\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/nativetouch-logo-white-300x59.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/nativetouch-logo-white.png 571w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/p>\n<p>26 f\u00e9vrier 2021<\/p>\n<p><span style=\"font-size: 20px;\"><strong>L\u2019entreprise montr\u00e9alaise Native Touch, un chef de file canadien de la technologie publicitaire sur mobile, a annonc\u00e9 le 25 f\u00e9vrier dernier l&rsquo;acquisition du studio de production cr\u00e9ative Candy Banners de Toronto.<\/strong><\/span><\/p>\n<p>Candy Banners conservera sa marque et sa culture uniques tout en continuant d\u2019op\u00e9rer de mani\u00e8re autonome. Cette transaction vient renforcer les deux entreprises et positionne le nouveau collectif comme l\u2019un des groupes de publicit\u00e9 sur mobile les plus importants au Canada en doublant de taille.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\"> Il ne s\u2019agit pas d\u2019une simple augmentation du nombre d&#8217;employ\u00e9s et de la capacit\u00e9 de production. Nous donnons un \u00e9lan cr\u00e9atif totalement nouveau \u00e0 toute l&rsquo;entreprise \u00bb, a d\u00e9clar\u00e9 le fondateur de Native Touch, Saad Uddin.<\/span><\/p><\/blockquote>\n<p>Cette r\u00e9cente acquisition vient confirmer la position de Native Touch comme un pr\u00e9curseur avant-gardiste dans le tr\u00e8s complexe univers de la technologie publicitaire sur mobile. L\u2019entreprise procure une expertise de pointe aux agences nationales et aux grandes marques dans ce domaine depuis maintenant dix ans et ce, de mani\u00e8re ind\u00e9pendante.<\/p>\n<p>Au cours de cette d\u00e9cennie, Native Touch a servi d&rsquo;importants clients nationaux provenant de nombreuses industries, tandis que de son c\u00f4t\u00e9, l\u2019\u00e9quipe de Candy Banners est r\u00e9put\u00e9e pour son approche collaborative aupr\u00e8s de marques et d\u2019agences de toutes tailles. Les deux soci\u00e9t\u00e9s continueront de g\u00e9rer ind\u00e9pendamment leurs listes de clients respectifs et maintiendront la m\u00eame grille tarifaire dans le cadre de la nouvelle structure d&rsquo;entreprise.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Pour nos clients existants, c&rsquo;est comme profiter du meilleur des deux mondes. Ils b\u00e9n\u00e9ficieront d&rsquo;une conception exceptionnelle pour les banni\u00e8res mobiles et Web, tout en b\u00e9n\u00e9ficiant de capacit\u00e9s de pointe en mati\u00e8re de gestion et de collection des donn\u00e9es gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle et la mobilit\u00e9 \u00bb, explique Saad Uddin. Nous avons toujours \u00e9t\u00e9 impressionn\u00e9s par la grande qualit\u00e9 d\u2019ex\u00e9cution de Candy Banner et par son approche collaborative centr\u00e9e-projet. Nous allons poursuivre sur la m\u00eame voie \u00bb.<\/span><\/p><\/blockquote>\n<p>Le collectif Native Touch-Candy Banners pourra d\u00e9sormais combiner les forces des deux compagnies lors des appels d\u2019offres. Leur effectif total devrait par ailleurs augmenter de 20% en 2021 et les entreprises maintiendront leur pr\u00e9sence \u00e0 Montr\u00e9al, Ottawa, Toronto et Vancouver.<\/p>\n<p>Ces derni\u00e8res ann\u00e9es, les progr\u00e8s de l&rsquo;intelligence artificielle, la flamb\u00e9e des ventes en ligne et la renaissance attendue des achats en magasin apr\u00e8s la pand\u00e9mie rendent la publicit\u00e9 sur mobile plus pertinente que jamais, avec toutefois un app\u00e9tit grandissant de la part des annonceurs pour une \u00ab pr\u00e9cision au pixel pr\u00e8s \u00bb et un travail de cr\u00e9ation encore plus spectaculaire.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82542\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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Candy Banners\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/nativetouch-logo-white.png\"  data-item_date=\"2021-02-26T16:07:52-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019entreprise montr\u00e9alaise Native Touch, un chef de file canadien de la technologie publicitaire sur mobile, a annonc\u00e9 le 25 f\u00e9vrier dernier l&rsquo;acquisition du studio de production cr\u00e9ative Candy Banners de Toronto.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82542\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  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