{"id":82707,"date":"2021-03-08T16:22:56","date_gmt":"2021-03-08T21:22:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=82707"},"modified":"2021-03-08T16:22:56","modified_gmt":"2021-03-08T21:22:56","slug":"glo-mandate-par-comediha-pour-deployer-sa-strategie-numerique","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/glo-mandate-par-comediha-pour-deployer-sa-strategie-numerique\/","title":{"rendered":"GLO mandat\u00e9 par ComediHa! pour d\u00e9ployer sa strat\u00e9gie num\u00e9rique"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"size-medium wp-image-82708 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/GLOxCome\u0301diHA-300x251.png\" alt=\"\" width=\"300\" height=\"251\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/GLOxCome\u0301diHA-300x251.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/GLOxCome\u0301diHA-180x150.png 180w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/GLOxCome\u0301diHA-768x644.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/GLOxCome\u0301diHA.png 940w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">8 mars 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Le groupe ComediHa! a r\u00e9cemment mandat\u00e9 GLO pour l\u2019\u00e9laboration et le d\u00e9ploiement de sa strat\u00e9gie num\u00e9rique.<\/strong><\/span><\/p>\n<p>L\u2019agence \u0153uvrera \u00e0 la promotion de ses diff\u00e9rentes initiatives, notamment son festival d\u2019humour, sa plateforme de diffusion en ligne et ses diff\u00e9rents spectacles. Production, distribution, promotion, le groupe \u00e9volue dans le milieu de mani\u00e8re tr\u00e8s transversale afin d\u2019accomplir sa mission :<br \/>\n\u00ab Faire rire le monde, partout dans le monde \u00bb.<\/p>\n<p>ComediHa! a su s\u2019adapter aux r\u00e9alit\u00e9s changeantes du milieu des arts vivants et a grandement d\u00e9velopp\u00e9 sa plateforme de diffusion comediHa.tv. Celle-ci propose des abonnements mensuels et du contenu humoristique \u00e0 acheter \u00e0 la carte (spectacles, s\u00e9ries, capsules, etc.). GLO assure le volet promotionnel de l\u2019initiative en g\u00e9rant des campagnes de r\u00e9f\u00e9rencement payant et de m\u00e9dias sociaux tout au long de l\u2019ann\u00e9e.<\/p>\n<p>Productrice d\u2019\u00e9v\u00e9nements humoristiques, l\u2019organisation a \u00e9galement d\u00fb revoir sa formule comedy club et les repr\u00e9sentations des mercredis ComediHa! Club sont maintenant disponibles en ligne. Son festival, le ComediHa! Fest-Qu\u00e9bec, a lui aussi d\u00fb se faire de mani\u00e8re virtuelle cette ann\u00e9e. Le groupe a confi\u00e9 la promotion de ses diff\u00e9rents \u00e9v\u00e9nements \u00e0 l\u2019agence GLO. Celle-ci est en charge des campagnes num\u00e9riques et du d\u00e9ploiement de leur strat\u00e9gie de promotion jusqu\u2019\u00e0 la fin de l\u2019ann\u00e9e 2021.<\/p>\n<p>L\u2019objectif est d\u2019offrir une visibilit\u00e9 maximale \u00e0 l\u2019organisation afin de stimuler la vente de billets en ligne. Le mandat de GLO \u00e9volue \u00e0 mesure que les initiatives se multiplient et l\u2019agence r\u00e9pond toujours pr\u00e9sente pour les promouvoir. Durant l\u2019hiver, elle a particip\u00e9 \u00e0 accro\u00eetre la visibilit\u00e9 de la collaboration de ComediHa! avec l\u2019ABRI de Qu\u00e9bec. Elle faisait la promotion de rendez-vous virtuels quotidiens diffus\u00e9s sur comediHa.tv \u00e0 destination de la jeunesse qu\u00e9b\u00e9coise.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">ComediHa! man\u0153uvre les changements de r\u00e9alit\u00e9 avec une belle agilit\u00e9 et adapte son \u00e9cosyst\u00e8me num\u00e9rique aux nouvelles contraintes que conna\u00eet le milieu des arts. C\u2019est toujours un plaisir et une fiert\u00e9 de collaborer avec des \u00e9quipes dynamiques et ouvertes aux propositions. \u00bb, partage Beno\u00eet Pierre Delorme, gestionnaire de campagnes num\u00e9riques chez GLO.<\/span><\/p><\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82707\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/glo-mandate-par-comediha-pour-deployer-sa-strategie-numerique\/\"  data-item_title=\"GLO mandat\u00e9 par ComediHa! pour d\u00e9ployer sa strat\u00e9gie num\u00e9rique\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/GLOxCome\u0301diHA.png\"  data-item_date=\"2021-03-08T16:22:56-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe ComediHa! a r\u00e9cemment mandat\u00e9 GLO pour l\u2019\u00e9laboration et le d\u00e9ploiement de sa strat\u00e9gie num\u00e9rique.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82707\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/glo-mandate-par-comediha-pour-deployer-sa-strategie-numerique\/\"  data-item_title=\"GLO mandat\u00e9 par ComediHa! pour d\u00e9ployer sa strat\u00e9gie num\u00e9rique\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/GLOxCome\u0301diHA.png\"  data-item_date=\"2021-03-08T16:22:56-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":82708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[928,243],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/82707"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=82707"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/82707\/revisions"}],"predecessor-version":[{"id":82709,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/82707\/revisions\/82709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/82708"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=82707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=82707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=82707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}