{"id":82710,"date":"2021-03-08T16:31:15","date_gmt":"2021-03-08T21:31:15","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=82710"},"modified":"2021-03-08T16:31:15","modified_gmt":"2021-03-08T21:31:15","slug":"mike-goldfarb-rejoint-henry-talents-en-tant-que-responsable-de-la-musique","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/mike-goldfarb-rejoint-henry-talents-en-tant-que-responsable-de-la-musique\/","title":{"rendered":"Mike Goldfarb rejoint HENRY Talents en tant que responsable de la musique"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-82711 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/henry-300x232.jpg\" alt=\"\" width=\"432\" height=\"334\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/henry-300x232.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/henry-768x593.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/henry-1024x791.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/henry.jpg 2000w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">8 mars 2021<\/span><\/p>\n<p><strong>La nouvelle division musicale de HENRY offre une nouvelle opportunit\u00e9 de contribuer \u00e0 la visibilit\u00e9 des chansons par le biais de campagnes soigneusement int\u00e9gr\u00e9es, en utilisant sa gamme de TikTokers comme connecteurs pour une v\u00e9ritable chance de devenir viral.<\/strong><\/p>\n<p>Des cr\u00e9ateurs tels que @adamusic_, @neilshibata, @casssidy_J et @sharlizetrue_ sont d&rsquo;ailleurs des exemples de talents pouvant faire de l&rsquo;int\u00e9gration de contenu musical.<\/p>\n<p>Dans l&rsquo;\u00e9conomie actuelle, la fa\u00e7on dont les chansons sont commercialis\u00e9es, distribu\u00e9es et consomm\u00e9es a radicalement chang\u00e9. Plus l&rsquo;entonnoir social est encombr\u00e9 de contenus, plus les artistes doivent \u00eatre cr\u00e9atifs et innovants pour se d\u00e9marquer.<\/p>\n<p>Des artistes ind\u00e9pendants aux superstars mondiales comme Dua Lipa, Ed Sheeran et Billie Eilish (pour n&rsquo;en citer que quelques-uns), il est d\u00e9sormais important d&rsquo;utiliser des r\u00e9cits authentiques et pertinents pour la culture afin de g\u00e9n\u00e9rer de l&rsquo;impact, augmentant ainsi les flux sur des plateformes populaires comme Spotify et Apple Music.<\/p>\n<p>Le chef de la division n&rsquo;est nul autre que Mike Goldfarb, un responsable du marketing musical ayant une expertise sp\u00e9cifique dans la culture Gen-Z. Son exp\u00e9rience en mati\u00e8re de gestion de milliards d&rsquo;impressions et de flux num\u00e9riques a propuls\u00e9 un certain nombre d&rsquo;artistes au sommet de la sc\u00e8ne musicale en plus de plusieurs partenariats de plusieurs millions de dollars avec des soci\u00e9t\u00e9s telles que Warner Records (enregistrements), Primary Wave (\u00e9dition), 21 Entertainment (gestion) et bien d&rsquo;autres tout au long de son illustre carri\u00e8re.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82710\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle division musicale de HENRY offre une nouvelle opportunit\u00e9 de contribuer \u00e0 la visibilit\u00e9 des chansons par le biais de campagnes soigneusement int\u00e9gr\u00e9es, en utilisant sa gamme de TikTokers comme connecteurs pour une v\u00e9ritable chance de devenir viral.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82710\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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