{"id":82749,"date":"2021-03-09T11:50:07","date_gmt":"2021-03-09T16:50:07","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=82749"},"modified":"2021-03-09T11:50:07","modified_gmt":"2021-03-09T16:50:07","slug":"la-nouvelle-campagne-dhydrosolution-signee-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-nouvelle-campagne-dhydrosolution-signee-cossette\/","title":{"rendered":"La nouvelle campagne d&rsquo;Hydrosolution sign\u00e9e Cossette"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-82756 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/cossette-300x120.png\" alt=\"\" width=\"458\" height=\"183\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/cossette-300x120.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/cossette-768x308.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/cossette-1024x411.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/cossette.png 1280w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">9 mars 2021<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 20px;\"><strong>Cet hiver, la soci\u00e9t\u00e9 qu\u00e9b\u00e9coise HydroSolution souhaitait mettre de l\u2019avant son service d\u2019assistance complet offert \u00e0 l\u2019achat de ses produits et sensibiliser les consommateurs au cycle de vie de ses produits phares, les chauffe-eau.<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">L\u2019inspiration cr\u00e9ative de Cossette met en sc\u00e8ne \u00e0 la fois l\u2019univers visuel riche et th\u00e9\u00e2tral de l\u2019op\u00e9ra et l\u2019habitude courante qu\u2019ont les gens de chanter sous la douche. L\u2019objectif \u00e9tant de rendre le produit plus attrayant, tout en permettant aux consommateurs de s\u2019identifier \u00e0 la situation.<\/p>\n<blockquote>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">Cette campagne est importante pour nous, car elle s\u2019inscrit dans notre vision d\u2019accompagnement des consommateurs, qui passe par une assistance compl\u00e8te d\u00e8s l\u2019acquisition \u00bb, explique Caroline Blazy, directrice de marque chez HydroSolution. \u00ab Nous sommes d\u2019ailleurs ravis de pouvoir annoncer qu\u2019HydroSolution se diversifie, et que cet accompagnement s\u2019\u00e9tend d\u00e9sormais \u00e0 nos nouveaux produits, soit les bornes de recharge pour v\u00e9hicules \u00e9lectriques et bient\u00f4t les thermopompes. \u00bb<\/span><\/p>\n<\/blockquote>\n<p style=\"font-weight: 400;\">La campagne a \u00e9t\u00e9 r\u00e9alis\u00e9e en partenariat avec la maison de production 4ZERO1 et se d\u00e9cline sous deux formes : un message publicitaire t\u00e9l\u00e9 de 30 secondes et des publicit\u00e9s imprim\u00e9es et num\u00e9riques.<\/p>\n<p style=\"font-weight: 400;\">L\u2019air interpr\u00e9t\u00e9 dans le message t\u00e9l\u00e9 est tir\u00e9 de La Traviata de Verdi.<\/p>\n<p style=\"font-weight: 400;\"><strong>Cr\u00e9dits\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Annonceur : HydroSolution<\/li>\n<li style=\"font-weight: 400;\">Agence : Cossette<\/li>\n<li style=\"font-weight: 400;\">Cr\u00e9ation : Yvon Brossard, S\u00e9bastien Forget, Sonia Girouard<\/li>\n<li style=\"font-weight: 400;\">Strat\u00e9gie : R\u00e9mi Carpentier<\/li>\n<li style=\"font-weight: 400;\">Produit : Marie-Pier Gari\u00e9py, Zo\u00e9 B\u00e9land<\/li>\n<li style=\"font-weight: 400;\">Agence m\u00e9dia : Cossette M\u00e9dia<\/li>\n<li style=\"font-weight: 400;\">Production agence : Lyne Leclair<\/li>\n<li style=\"font-weight: 400;\">Maison de production : 4Z\u00c9RO1 \/ Philippe Lalande<\/li>\n<li style=\"font-weight: 400;\">R\u00e9alisation : Guillaume De Fontenay<\/li>\n<li style=\"font-weight: 400;\">Postproduction : POST430<\/li>\n<li style=\"font-weight: 400;\">Son : Circonflex<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82749\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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service d\u2019assistance complet offert \u00e0 l\u2019achat de ses produits et sensibiliser les consommateurs au cycle de vie de ses produits phares, les chauffe-eau.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82749\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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