{"id":82921,"date":"2021-03-18T21:07:11","date_gmt":"2021-03-19T01:07:11","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=82921"},"modified":"2021-03-19T14:51:47","modified_gmt":"2021-03-19T18:51:47","slug":"pour-expliquer-la-5g-videotron-fait-appel-aux-quebecois-de-lavenir","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pour-expliquer-la-5g-videotron-fait-appel-aux-quebecois-de-lavenir\/","title":{"rendered":"Pour expliquer la 5G, Vid\u00e9otron fait appel aux Qu\u00e9b\u00e9cois&#8230; de L\u2019Avenir"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-82922 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/avenir-300x148.png\" alt=\"\" width=\"576\" height=\"284\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/avenir-300x148.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/avenir-768x378.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/avenir-1024x504.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/avenir.png 1066w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">18 mars 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Vid\u00e9otron et l\u2019agence cr\u00e9ative Sid Lee se rendent \u00e0 la municipalit\u00e9 de L\u2019Avenir pr\u00e8s de Drummondville pour d\u00e9mystifier la r\u00e9alit\u00e9 future sous la 5G. Dans le cadre de cette nouvelle campagne, des r\u00e9sidents de cette r\u00e9gion se sont port\u00e9s volontaires pour expliquer dans leurs mots aux Qu\u00e9b\u00e9coises et aux Qu\u00e9b\u00e9cois les grands principes de cette technologie.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">La 5G soul\u00e8ve encore beaucoup de questionnements \u00bb, souligne Simon Parent, directeur principal, Marque, production et m\u00e9dia chez Vid\u00e9otron. \u00ab Nous avons choisi de c\u00e9der la parole aux gens d\u2019ici pour d\u00e9crire les caract\u00e9ristiques et les avantages de cette technologie en utilisant des exemples de la vie courante. Notre objectif avec cette campagne est de permettre \u00e0 toute la province d\u2019avoir acc\u00e8s \u00e0 de l\u2019information simple, fiable et amusante dans des contextes que l\u2019on comprend. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/pZg92lNff_o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pour aborder l\u2019introduction de cette technologie, le nom de la municipalit\u00e9 de L\u2019Avenir convenait parfaitement \u00e0 la conception de ces messages. Avec une population d\u2019un peu plus de 1000 habitants, l\u2019\u00e9quipe de Sid Lee y a tenu des auditions pour trouver des Aveniroises et des Avenirois pr\u00eats \u00e0 relever le d\u00e9fi.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/gMz-DmyBIhM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Pour expliquer ce virage important, nous voulions mettre de vrais visages et des histoires derri\u00e8re ces concepts complexes pour apporter un peu de chaleur humaine \u00bb, pr\u00e9cise Maxime Paiement, directeur de cr\u00e9ation chez Sid Lee. \u00ab En discutant avec les r\u00e9sidents de l\u2019Avenir, nous avons d\u00e9couvert une r\u00e9gion remplie de personnes passionn\u00e9es et attachantes, qui sont des vulgarisatrices naturelles. Une preuve que l\u2019on peut aborder des sujets comme l\u2019innovation et la technologie avec un peu d\u2019humour, tout \u00e9tant efficace. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/PVFMCCw9ZQU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>En plus d\u2019\u00eatre d\u00e9ploy\u00e9e sur le Web, \u00e0 la t\u00e9l\u00e9vision et sur les r\u00e9seaux sociaux de Vid\u00e9otron, la campagne \u00ab 5G de l\u2019avenir \u00bb comprend \u00e9galement un microsite dans lequel se retrouvent des capsules vid\u00e9o de sp\u00e9cialistes de Vid\u00e9otron qui \u00e9changent avec certains des protagonistes sur le sujet.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/o_0RAF2ZrWs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client \u2013 Vid\u00e9otron<\/li>\n<li>Agence \u2013 Sid Lee<\/li>\n<li>Directeur de cr\u00e9ation ex\u00e9cutif : Alex Bernier<\/li>\n<li>Directeur de cr\u00e9ation : Maxime Paiement<\/li>\n<li>\u00c9quipe de cr\u00e9ation : DA \u2013 Simon Caspar, Jonathan Lavoie; Conception-R\u00e9daction \u2013 Pierre-Luc Loranger, David Allard<\/li>\n<li>Directrice service-conseil : Sylvie Cr\u00eate<\/li>\n<li>Conseiller service-conseil : S\u00e9bastien Ponton-Tremblay<\/li>\n<li>Directrice strat\u00e9gie : Marilyse Dionne<\/li>\n<li>Recherchiste : Jean-Simon Messier<\/li>\n<li>R\u00e9alisateur : \u00c9milie Lavoie<\/li>\n<li>M\u00e9dia : Vid\u00e9otronProduction : Marc Fraser, Colab<\/li>\n<li>Post-production : Mel\u2019s<\/li>\n<li>Musique originale : Cult<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82921\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pour-expliquer-la-5g-videotron-fait-appel-aux-quebecois-de-lavenir\/\"  data-item_title=\"Pour expliquer la 5G, Vid\u00e9otron fait appel aux Qu\u00e9b\u00e9cois... de L\u2019Avenir\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/avenir-1024x504.png\"  data-item_date=\"2021-03-18T21:07:11-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vid\u00e9otron et l\u2019agence cr\u00e9ative Sid Lee se rendent \u00e0 la municipalit\u00e9 de L\u2019Avenir pr\u00e8s de Drummondville pour d\u00e9mystifier la r\u00e9alit\u00e9 future sous la 5G. Dans le cadre de cette nouvelle campagne, des r\u00e9sidents de cette r\u00e9gion se sont port\u00e9s volontaires pour expliquer dans leurs mots aux Qu\u00e9b\u00e9coises et aux Qu\u00e9b\u00e9cois les grands principes de cette technologie.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82921\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pour-expliquer-la-5g-videotron-fait-appel-aux-quebecois-de-lavenir\/\"  data-item_title=\"Pour expliquer la 5G, Vid\u00e9otron fait appel aux Qu\u00e9b\u00e9cois... de L\u2019Avenir\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/avenir-1024x504.png\"  data-item_date=\"2021-03-18T21:07:11-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":82922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,195],"tags":[229,1488,251,380],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/82921"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=82921"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/82921\/revisions"}],"predecessor-version":[{"id":82962,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/82921\/revisions\/82962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/82922"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=82921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=82921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=82921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}