{"id":82997,"date":"2021-03-23T15:30:55","date_gmt":"2021-03-23T19:30:55","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=82997"},"modified":"2021-03-23T16:14:22","modified_gmt":"2021-03-23T20:14:22","slug":"beez-creativite-media-signe-la-nouvelle-image-publicitaire-de-kia-beauport","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/beez-creativite-media-signe-la-nouvelle-image-publicitaire-de-kia-beauport\/","title":{"rendered":"Beez Cr\u00e9ativit\u00e9 M\u00e9dia signe la nouvelle image publicitaire de KIA Beauport"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-82999 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/KIA_Mur_Famille_LR-300x200.jpg\" alt=\"\" width=\"522\" height=\"348\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/KIA_Mur_Famille_LR-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/KIA_Mur_Famille_LR-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/KIA_Mur_Famille_LR-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/KIA_Mur_Famille_LR-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/KIA_Mur_Famille_LR.jpg 1348w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">23 mars 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>L\u2019\u00e9quipe de Beez Cr\u00e9ativit\u00e9 M\u00e9dia vient de r\u00e9aliser l\u2019ensemble de la toute nouvelle image publicitaire de KIA BEAUPORT : Une histoire de famille.<\/strong><\/span><\/p>\n<p>Le d\u00e9fi pour une concession est toujours de taille : Comment arriver \u00e0 se distinguer quand toutes les concessions vendent les m\u00eames voitures et quand la marque a des normes b\u00e9ton qui n\u00e9cessitent qu\u2019on s\u2019y conforme religieusement?<\/p>\n<p>Premi\u00e8rement, en rendant cette exp\u00e9rience des plus agr\u00e9ables et m\u00e9morables. Deuxi\u00e8mement, en faisant comprendre que c\u2019est une relation long terme qui d\u00e9bute et qui se poursuivra tout au long du contrat. Finalement, en transmettant les valeurs et les forces qui sont d\u00e9j\u00e0 au c\u0153ur de l\u2019entreprise dans toutes no actions et communications.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/j5FZjCENJkc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pourquoi un axe famille?<\/p>\n<p>Beez a choisi de rendre l\u2019exp\u00e9rience plus humaine, de contraster avec les publicit\u00e9s du domaine qui se ressemblent. L\u2019axe est, d\u2019abord, inspir\u00e9 de l\u2019histoire d\u2019amour qui dure entre la client\u00e8le et le personnel.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-82998 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/KIA_RS_Famille_LR-300x200.jpg\" alt=\"\" width=\"539\" height=\"359\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/KIA_RS_Famille_LR-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/KIA_RS_Famille_LR-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/KIA_RS_Famille_LR-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/KIA_RS_Famille_LR-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/KIA_RS_Famille_LR.jpg 1348w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/p>\n<p>L\u2019\u00e9quipe de Kia Beauport s\u2019est taill\u00e9e une 1 re place au service gr\u00e2ce \u00e0 un traitement qui sort de l\u2019ordinaire.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">J\u2019ai \u00e9t\u00e9 charm\u00e9e par mes rencontres avec le personnel. Par leur fa\u00e7on de parler des clients et de leur besoin de voir et c\u00f4toyer des clients heureux \u00bb, explique St\u00e9phanie Dub\u00e9, directrice de cr\u00e9ation chez Beez.<\/span><\/p><\/blockquote>\n<p>Lors des rencontres de briefing avec les \u00e9quipes, nous avons r\u00e9alis\u00e9 que plusieurs membres ont entre 10 et 20 ans d\u2019anciennet\u00e9 et disait faire comme partie d\u2019une famille. Il n\u2019en prenait pas plus pour que l\u2019axe Une histoire de famille prenne tout son sens, quand on sait, en plus, que la concession appartient au p\u00e8re et fils, Marc et Marc-Andr\u00e9 Tardif.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/xvn8ADtOBGs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Cet axe permet non seulement de contribuer \u00e0 la reconnaissance et\u00a0\u00e0 la notori\u00e9t\u00e9, mais \u00e9galement d\u2019avoir une formule qui se distingue des autres concessions et, surtout, d\u2019annoncer des produits semblables, aux m\u00eames prix, diff\u00e9remment!<\/p>\n<p>En plus de la nouvelle image publicitaire, Beez Cr\u00e9ativit\u00e9 M\u00e9dia a pour mandat de r\u00e9aliser la campagne, de la strat\u00e9gie publicitaire au placement m\u00e9dia, ainsi que l\u2019id\u00e9ation, la production des messages publicitaires.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client\u00a0: KIA BEAUPORT<\/li>\n<li>Agence\u00a0: Beez Cr\u00e9ativit\u00e9 M\u00e9dia<\/li>\n<li>Directrice de compte\u00a0: Isabelle Julien, Beez<\/li>\n<li>Planification strat\u00e9gique\u00a0: Julie Durand, Beez<\/li>\n<li>Cr\u00e9ation et production\u00a0: St\u00e9phanie Dub\u00e9, Beez<\/li>\n<li>Strat\u00e9gie num\u00e9rique\u00a0: Jayson Gu\u00e9rard, Beez<\/li>\n<li>Production vid\u00e9o\u00a0: Martin B\u00e9dard, Sismik<\/li>\n<li>Photographie\u00a0: Marc-Antoine Hall\u00e9<\/li>\n<li>Jingle : R\u00e9my Tremblay<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82997\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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