{"id":83001,"date":"2021-03-23T15:38:21","date_gmt":"2021-03-23T19:38:21","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=83001"},"modified":"2021-03-23T15:38:21","modified_gmt":"2021-03-23T19:38:21","slug":"la-federation-des-cegeps-soffre-une-nouvelle-identite-de-marque-signee-cri-agence","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-federation-des-cegeps-soffre-une-nouvelle-identite-de-marque-signee-cri-agence\/","title":{"rendered":"La F\u00e9d\u00e9ration des c\u00e9geps s&rsquo;offre une nouvelle identit\u00e9 de marque sign\u00e9e CRI agence"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-83002 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo1-300x214.jpg\" alt=\"\" width=\"533\" height=\"380\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo1-300x214.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo1-768x549.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo1-1024x731.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo1.jpg 1400w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">23 mars 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Dans le contexte actuel, les Qu\u00e9b\u00e9cois.es \u2014 jeunes et adultes \u2014 sont en attente, il.elle.s ont soif d\u2019une reprise de leurs interactions humaines, de leurs activit\u00e9s culturelles et veulent pr\u00e9parer ou relancer leurs activit\u00e9s professionnelles.<\/strong><\/span><\/p>\n<p>Les entreprises souhaitent, pour leur part, embaucher une main-d\u2019\u0153uvre qualifi\u00e9e ou accro\u00eetre les comp\u00e9tences de leur personnel afin de s\u2019assurer une p\u00e9rennit\u00e9 et une prosp\u00e9rit\u00e9. Le r\u00e9seau des c\u00e9geps est la solution id\u00e9ale pour aider autant les individus que les entreprises et les organisations du Qu\u00e9bec, \u00e0 tous ces niveaux.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/WpWigdbzdXs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>C\u2019est dans ce contexte que CRI agence a \u00e9t\u00e9 mandat\u00e9e par la F\u00e9d\u00e9ration des c\u00e9geps, \u00e0 la suite d\u2019un pitch, afin de cr\u00e9er une <a href=\"https:\/\/www.behance.net\/gallery\/115024205\/Identit-de-marque-CgepPlus\" target=\"_blank\" rel=\"noopener\">nouvelle identit\u00e9 de marque<\/a> pour mettre de l\u2019avant la marque ombrelle C\u00e9gep et ses p\u00f4les de services \u2014 la formation pr\u00e9universitaire et technique, la formation continue et la formation aux entreprises.<\/p>\n<p>Cette nouvelle image de marque, qui a pour promesse de rendre l\u2019enseignement sup\u00e9rieur accessible partout au Qu\u00e9bec pour multiplier les possibilit\u00e9s que chaque jeune, adulte et entreprise saisissent la chance de se propulser vers l\u2019avant, et ainsi, de contribuer a\u0300 nourrir notre fiert\u00e9 collective.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-83003\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo3-300x197.jpg\" alt=\"\" width=\"559\" height=\"367\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo3-300x197.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo3-768x505.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo3-1024x673.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo3.jpg 1400w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/p>\n<p>Cette nouvelle identit\u00e9 repr\u00e9sente bien la raison d\u2019\u00eatre de la marque, soit de cr\u00e9er du dynamisme partout au Qu\u00e9bec pour d\u00e9velopper un citoyen et une main d\u2019\u0153uvre du savoir et v\u00e9hiculer ses valeurs\u00a0: excellence, dynamisme, ouverture sur le monde, humain et innovation.<\/p>\n<p>Pour le lancement de cette nouvelle identit\u00e9 visuelle en mars, <a href=\"https:\/\/www.behance.net\/gallery\/115245971\/CEGEP-CAMPAGNE-2021\" target=\"_blank\" rel=\"noopener\">une campagne de fiert\u00e9 et de confiance<\/a> a \u00e9t\u00e9 d\u00e9velopp\u00e9e. Cette campagne met en vedette Mehdi Bousaidan, Genevi\u00e8ve O\u2019Gleman et Nadia Essadiqi (La Bronze), pour qui leur passage au c\u00e9gep a \u00e9t\u00e9 d\u00e9terminant. Ces trois personnalit\u00e9s uniques sont le reflet de l\u2019unicit\u00e9 du c\u00e9gep.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-83004\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo2-300x214.jpg\" alt=\"\" width=\"552\" height=\"394\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo2-300x214.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo2-768x549.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo2-1024x731.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Cegep-logo2.jpg 1400w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/p>\n<p>Des vid\u00e9os d\u2019animation stop motion ont \u00e9t\u00e9 cr\u00e9\u00e9s, ainsi qu\u2019une page d\u2019atterrissage de campagne o\u00f9 il est possible d\u2019en apprendre plus sur le passage au c\u00e9gep des trois personnalit\u00e9s, en plus de pr\u00e9senter les diff\u00e9rentes formations offertes dans les c\u00e9geps \u00e0 travers le Qu\u00e9bec.<\/p>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<ul>\n<li>Annonceur\u00a0: F\u00e9d\u00e9ration des c\u00e9geps<\/li>\n<li>CRI agence<\/li>\n<li>Directrice artistique\u00a0: Marie-Chantal Bourgeois<\/li>\n<li>Service-conseil : Sophie Genin-Charette, Dominique Bilodeau<\/li>\n<li>Strat\u00e8ges\u00a0: Julien Brunet, Charles Nantel<\/li>\n<li>Concepteur-r\u00e9dacteur\u00a0: S\u00e9bastien Tougas<\/li>\n<li>\u00c9quipe design\u00a0: Cynthia Bouchard, Lawrence Gagnon, C\u00e9cilia Boissy<\/li>\n<li>D\u00e9veloppement Web\u00a0: Linda Furstenberger, Ren\u00e9 Domingue, Catherine Flibotte, Isaac Abramowitz<\/li>\n<li>Strat\u00e9gie m\u00e9dia\u00a0: Dialekta<\/li>\n<li>Photographie\u00a0: Benoit Levac<\/li>\n<li>Animation\u00a0: Nicolas Ross<\/li>\n<li>Sono\u00a0: La Shop Studios<\/li>\n<li>Productrice\u00a0: Erika Bellehumeur<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- 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