{"id":83053,"date":"2021-03-25T12:20:56","date_gmt":"2021-03-25T16:20:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=83053"},"modified":"2021-03-25T12:41:33","modified_gmt":"2021-03-25T16:41:33","slug":"mylaine-albert-nouvelle-directrice-des-communications-et-du-marketing-de-la-place-des-arts","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/mylaine-albert-nouvelle-directrice-des-communications-et-du-marketing-de-la-place-des-arts\/","title":{"rendered":"Mylaine Albert nouvelle directrice des communications et du marketing de la Place des Arts"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"size-medium wp-image-83054 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Photo-Mylaine-Albert_Place-des-Arts-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Photo-Mylaine-Albert_Place-des-Arts-200x300.jpg 200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Photo-Mylaine-Albert_Place-des-Arts-768x1152.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Photo-Mylaine-Albert_Place-des-Arts-683x1024.jpg 683w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 10px;\">25 mars 2021\u00a0<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 20px;\"><strong>La Place des Arts vient d\u2019annoncer la nomination de Mylaine Albert au poste de directrice des communications et du marketing de la Place des Arts.<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">Cumulant plus de 20 ans d\u2019exp\u00e9rience en communication et en marketing, Mylaine Albert a \u00e9volu\u00e9 au sein d\u2019agences prestigieuses comme Blitz (Cossette) et plus r\u00e9cemment Cartier, ainsi que dans de grandes entreprises comme Telus et Vid\u00e9otron, o\u00f9 elle a agi entre autres \u00e0 titre de directrice g\u00e9n\u00e9rale de la marque.<\/p>\n<p style=\"font-weight: 400;\">Au cours de sa carri\u00e8re, elle a su d\u00e9velopper son expertise en communication conventionnelle et num\u00e9rique, en gestion de la relation client (CRM), en promotion, en gestion de marques et en relations publiques. Chez Vid\u00e9otron, on lui doit notamment la d\u00e9finition et le lancement d\u2019HELIX.<\/p>\n<p style=\"font-weight: 400;\">Reconnue pour son flair et son sens d\u00e9velopp\u00e9 de l\u2019exp\u00e9rience client, Mylaine Albert met en place des solutions cr\u00e9atives, des processus efficients et favorise une organisation du travail optimale. Dot\u00e9e d\u2019un leadership mobilisateur, elle vise le succ\u00e8s tout en engageant les forces de son \u00e9quipe et en encourageant la croissance des gens.<\/p>\n<p style=\"font-weight: 400;\">\u00c0 son entr\u00e9e en fonction, le 12\u00a0avril prochain, elle g\u00e9rera l\u2019ensemble des activit\u00e9s de communications et de marketing dans le but de positionner et de favoriser le rayonnement de l\u2019image de marque de la Place des Arts et de consolider son leadership culturel.<\/p>\n<p style=\"font-weight: 400;\">Elle sera responsable des strat\u00e9gies de mise en march\u00e9 et de marketing relationnel avec les clients ainsi que du d\u00e9veloppement des contenus sur toutes les plateformes, pour soutenir la vitalit\u00e9 des spectacles pr\u00e9sent\u00e9s \u00e0 la Place des Arts, et pour augmenter la notori\u00e9t\u00e9 et la participation aux activit\u00e9s de son secteur \u00c9ducation et Collectivit\u00e9, nomm\u00e9 L\u2019Art en soi.<\/p>\n<div 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