{"id":83136,"date":"2021-03-29T16:56:55","date_gmt":"2021-03-29T20:56:55","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=83136"},"modified":"2021-03-30T08:44:31","modified_gmt":"2021-03-30T12:44:31","slug":"scotties-lance-sa-nouvelle-campagne-marketing-integree","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/scotties-lance-sa-nouvelle-campagne-marketing-integree\/","title":{"rendered":"Scotties lance sa nouvelle campagne marketing int\u00e9gr\u00e9e"},"content":{"rendered":"<p style=\"font-weight: 400;\"><img loading=\"lazy\" class=\" wp-image-83137 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Untitled-300x144.jpg\" alt=\"\" width=\"588\" height=\"282\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Untitled-300x144.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Untitled-768x368.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Untitled-1024x490.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Untitled.jpg 1107w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 10px;\">29 mars 2021<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 20px;\"><strong>Scotties, le papier-mouchoir num\u00e9ro un au pays, et la boite de cr\u00e9ation\u00a0<a href=\"http:\/\/www.brokenheartloveaffair.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.brokenheartloveaffair.com\/&amp;source=gmail&amp;ust=1617121250980000&amp;usg=AFQjCNGzqYlUBkse40ca9grRTpWb_fM1ew\">Broken Heart Love Affair<\/a>\u00a0lancent aujourd&rsquo;hui une nouvelle campagne, la premi\u00e8re depuis que l&rsquo;agence a \u00e9t\u00e9 retenue comme agence attitr\u00e9e de la soci\u00e9t\u00e9 Produits Kruger.<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">Le nouveau concept\u00a0<strong><em>Sortez les Scotties<\/em><\/strong>\u00a0se veut un reflet des circonstances et des \u00e9motions qui incitent \u00e0 l&rsquo;utilisation de papiers-mouchoirs, avec un brin d&rsquo;humour, mettant en vedette de nombreuses versions de la fid\u00e8le mascotte de la marque, Scottie.<\/p>\n<p style=\"font-weight: 400;\">La nouvelle campagne mise sur l&rsquo;introduction initiale, en 2019, de Scottie en tant que mascotte. Celle-ci soulignait la notion de douceur et de r\u00e9sistance que partagent la mascotte et le produit, et qui repr\u00e9sente ce que les consommateurs recherchent dans un papier-mouchoir.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/XvCK0aK3UWs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"font-weight: 400;\">La premi\u00e8re vague de la nouvelle campagne comportera deux messages publicitaires de 6 secondes et de 15 secondes, une vid\u00e9o en ligne et sur les r\u00e9seaux sociaux, incluant Instagram et Facebook.<\/p>\n<p style=\"font-weight: 400;\">L&rsquo;un des messages publicitaires pr\u00e9sente un duo p\u00e8re et fils, le jour du mariage de celui-ci. Lorsque l&rsquo;\u00e9motion les pousse \u00e0 sortir les Scotties, le plan s&rsquo;\u00e9largit pour montrer les nombreux Scotties qui les entourent. Le second message porte sur l&rsquo;anniversaire d&rsquo;une enfant et un ballon qui \u00e9clate.<\/p>\n<p style=\"font-weight: 400;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/-DYnXA9DNgQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">Peu importe les circonstances, les papiers-mouchoirs Scotties sont l\u00e0 pour tous les moments de grande \u00e9motion, tout comme un chien fid\u00e8le, affirme\u00a0Susan Irving,\u00a0directrice du marketing chez Produits \u200eKruger.\u00a0<em>Sortez les Scotties<\/em>\u00a0illustre parfaitement cette r\u00e9action \u00e9motive qui nous affecte tous, et montre \u00e0 l&rsquo;auditoire que les Scotties sont toujours \u00e0 port\u00e9e de main, pour nous fournir leur douceur et leur r\u00e9sistance. \u00bb<\/span><\/p>\n<\/blockquote>\n<p style=\"font-weight: 400;\">La t\u00e2che de trouver et de filmer une si grande quantit\u00e9 de vrais chiens n&rsquo;aura pas \u00e9t\u00e9 facile, surtout en pleine pand\u00e9mie o\u00f9 la demande pour les chiens atteignait de nouveaux sommets. Au bout du compte, 13 chiens ont \u00e9t\u00e9 film\u00e9s s\u00e9par\u00e9ment, pour \u00eatre ensuite plac\u00e9s individuellement dans le produit fini.<\/p>\n<blockquote>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">Pour la cr\u00e9ation de cette campagne, nous avons \u00e9t\u00e9 inspir\u00e9s par le fait que l&rsquo;\u00e8re de la COVID a donn\u00e9 lieu \u00e0 une demande sans pr\u00e9c\u00e9dent pour des chiens, dit\u00a0Carlos Moreno, associ\u00e9 et chef des communications de Broken Heart Love Affair. L&rsquo;amour et le lien affectif que nous avons envers les chiens n&rsquo;ont jamais \u00e9t\u00e9 aussi forts. Nous voulions le souligner en pr\u00e9sentant la c\u00e9l\u00e8bre mascotte des Scotties sous un jour diff\u00e9rent. \u00bb<\/span><\/p>\n<\/blockquote>\n<p style=\"font-weight: 400;\"><strong><u>Cr\u00e9dits<\/u><\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Produits Kruger, papiers-mouchoirs Scotties :\u00a0<\/strong>Sortez les Scotties<\/p>\n<p style=\"font-weight: 400;\"><strong>G\u00e9n\u00e9rique<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>AGENCE<\/strong><br \/>\nAGENCE\u00a0: Broken Heart Love Affair<br \/>\n\u00c9QUIPE DE CR\u00c9ATION\u00a0: Carlos Moreno, Denise Rossetto, Todd Mackie<br \/>\nSTRAT\u00c9GIE\u00a0: Jay Chaney<br \/>\n\u00c9QUIPE DE L&rsquo;AGENCE\u00a0: Joline Matika, Mae Thomas<br \/>\nPRODUCTRICE DE L&rsquo;AGENCE\u00a0: Erica Metcalfe<\/p>\n<p style=\"font-weight: 400;\"><strong>CLIENT<\/strong><br \/>\nTITRE\u00a0: Sortez les Scotties<br \/>\nCLIENT\u00a0: Produits Kruger, papiers-mouchoirs Scotties<br \/>\nDIRECTRICE DU MARKETING\u00a0: Susan Irving<br \/>\nADMINISTRATEUR, MARKETING\u00a0: Oliver Bukvic<br \/>\nCHEF DU MARKETING \u2013 PAPIERS-MOUCHOIRS :\u00a0Jessica Krasin<br \/>\nDIRECTRICE, \u00c9TUDE DU MARCH\u00c9 DE LA CONSOMMATION\u00a0: Geana Demone<\/p>\n<p style=\"font-weight: 400;\"><strong>M\u00c9DIAS<\/strong><br \/>\nM\u00c9DIAS\u00a0: Wavemaker<\/p>\n<p style=\"font-weight: 400;\"><strong>VERSION FRAN\u00c7AISE<\/strong><br \/>\nADAPTATION FRAN\u00c7AISE :\u00a0lg2<\/p>\n<p style=\"font-weight: 400;\"><strong>PRODUCTION<\/strong><br \/>\nMAISON DE PRODUCTION\u00a0: Scouts Honour<br \/>\nR\u00c9ALISATEUR\u00a0: Chris Woods<br \/>\nPRODUCTEURS D\u00c9L\u00c9GU\u00c9S\u00a0: Simon Dragland &amp; Rita Popielak<br \/>\nR\u00c9GISSEUR G\u00c9N\u00c9RAL\u00a0: Simon Dragland<br \/>\nDIRECTEUR DE LA PHOTOGRAPHIE\u00a0: Mark Zibert<\/p>\n<p style=\"font-weight: 400;\"><strong>DISTRIBUTION ARTISTIQUE<\/strong><br \/>\nDIRECTRICE DE LA DISTRIBUTION\u00a0: Shasta Lutz<br \/>\nMONTAGE<br \/>\nR\u00c9DACTIONNEL\u00a0: Saints Editorial<br \/>\nMONTEUR\u00a0: Christopher Chang<\/p>\n<p style=\"font-weight: 400;\"><strong>COULEUR<\/strong><br \/>\nCOULEUR\u00a0: Darling Colour &amp; VFX<br \/>\nCOLORISTE\u00a0: Kassi Bellamy<\/p>\n<p style=\"font-weight: 400;\"><strong>EFFETS VISUELS<\/strong><br \/>\nEFFETS VISUELS ET FINITION\u00a0: Darling Colour &amp; VFX<br \/>\nArtiste VFX : Paul Binney<\/p>\n<p style=\"font-weight: 400;\"><strong>AUDIO<\/strong><br \/>\nMAISON DE PRODUCTION AUDIO\u00a0: Oso Audio<br \/>\nDIRECTEUR DE CR\u00c9ATION :\u00a0Daenen Bramberger<br \/>\nPRODUCTRICE D\u00c9L\u00c9GU\u00c9E\u00a0: Hannah Graham<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83136\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/scotties-lance-sa-nouvelle-campagne-marketing-integree\/\"  data-item_title=\"Scotties lance sa nouvelle campagne marketing int\u00e9gr\u00e9e\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Untitled-1024x490.jpg\"  data-item_date=\"2021-03-29T16:56:55-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scotties, le papier-mouchoir num\u00e9ro un au pays, et la boite de cr\u00e9ation\u00a0Broken Heart Love Affair\u00a0lancent aujourd&rsquo;hui une nouvelle campagne, la premi\u00e8re depuis que l&rsquo;agence a \u00e9t\u00e9 retenue comme agence attitr\u00e9e de la soci\u00e9t\u00e9 Produits Kruger.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83136\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/scotties-lance-sa-nouvelle-campagne-marketing-integree\/\"  data-item_title=\"Scotties lance sa nouvelle campagne marketing int\u00e9gr\u00e9e\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/03\/Untitled-1024x490.jpg\"  data-item_date=\"2021-03-29T16:56:55-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":83137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,186,206,233,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83136"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=83136"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83136\/revisions"}],"predecessor-version":[{"id":83138,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83136\/revisions\/83138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/83137"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=83136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=83136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=83136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}