{"id":83225,"date":"2021-04-01T12:01:35","date_gmt":"2021-04-01T16:01:35","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=83225"},"modified":"2021-04-04T18:13:12","modified_gmt":"2021-04-04T22:13:12","slug":"les-iles-de-la-madeleine-font-appel-a-productions-chaumont-pour-sa-campagne-et-si-les-iles","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-iles-de-la-madeleine-font-appel-a-productions-chaumont-pour-sa-campagne-et-si-les-iles\/","title":{"rendered":"Les \u00celes de la Madeleine font appel \u00e0 Productions Chaumont pour sa campagne \u00ab\u00a0Et si les \u00celes \u00bb"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-83226 size-full\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/unnamed-7.jpg\" alt=\"\" width=\"1128\" height=\"635\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/unnamed-7.jpg 1128w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/unnamed-7-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/unnamed-7-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/unnamed-7-1024x576.jpg 1024w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">1er avril 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Les \u00celes de la Madeleine se sont tourn\u00e9es vers Productions Chaumont pour produire, concevoir et r\u00e9aliser sa nouvelle campagne publicitaire \u00ab\u00a0<em>Et si les \u00celes \u00bb<\/em>, afin d\u2019attirer de nouveaux r\u00e9sidents \u00e0 venir s\u2019\u00e9tablir aux \u00celes.<\/strong><\/span><\/p>\n<p>Transport\u00e9s par la musique de Patrick Watson, un texte de C\u00e9dric Gavillet et les images du r\u00e9alisateur Matt Charland, nous plongeons dans le quotidien \u00e0 la fois intime et grandiose des Madelinots, o\u00f9 se juxtaposent les paysages \u00e0 couper le souffle et l\u2019esprit de communaut\u00e9 qui r\u00e8gne aux \u00celes.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\"><em>\u00ab Les \u00celes, c\u2019est beaucoup plus qu\u2019une destination touristique saisonni\u00e8re. C\u2019est la premi\u00e8re fois qu\u2019on mise exclusivement sur des images en hiver et c\u2019\u00e9tait vraiment notre volont\u00e9 afin de d\u00e9montrer que les \u00celes-de-la-Madeleine repr\u00e9sentent un milieu de vie unique \u00e0 l\u2019ann\u00e9e. Nous sommes fiers d\u2019avoir r\u00e9ussi \u00e0 combiner dans la vid\u00e9o la beaut\u00e9 de notre archipel \u00e0 une grande diversit\u00e9 de personnalit\u00e9s et d\u2019aspirations. C\u2019est un amalgame de tous ces \u00e9l\u00e9ments qui rendent la vie ici aussi magique. \u00bb<\/em>\u00a0\u00e9voque Alexandre Bessette, conseiller en marketing territorial \u00e0 la Municipalit\u00e9 des \u00celes-de-la-Madeleine.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\"><em>\u00ab Les \u00celes sont v\u00e9ritablement un territoire singulier au Qu\u00e9bec. C\u2019est cette sensation particuli\u00e8re d\u2019espace temps \u00e0 part, o\u00f9 chacun peut trouver son rythme, concr\u00e9tiser ses aspirations et s\u2019ancrer dans une communaut\u00e9 qui a forg\u00e9 la direction cr\u00e9ative et le parti pris de r\u00e9alisation. \u00bb<\/em>\u00a0partage C\u00e9dric Gavillet, concepteur-r\u00e9dacteur et \u00e0 la direction cr\u00e9ative avec Pascal Chaumont, producteur.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/530836641?title=0&amp;amp;byline=0\" width=\"640\" height=\"338\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Entre po\u00e9sie textuelle et visuelle, les spectateurs sont invit\u00e9s \u00e0 consid\u00e9rer et d\u00e9couvrir les \u00celes sous un autre angle dans deux spots de 15 et 30 secondes et un spot version longue.<\/p>\n<p>Une premi\u00e8re pr\u00e9sence de la pub en version 30 secondes s\u2019est fait remarquer \u00e0 l\u2019\u00e9mission \u00ab En direct de l\u2019univers \u00bb. Un partenariat \u00e0 l\u2019\u00e9mission \u00ab Le grand move \u00bb \u00e0 Canal Vie et une pr\u00e9sence sur le Grand Montr\u00e9al T\u00e9l\u00e9vision, Noovo, TVA, Radio-Canada.<\/p>\n<p>Les 21 et 22 avril, vous \u00eates invit\u00e9s \u00e0 la toute premi\u00e8re \u00e9dition du Salon virtuel de l\u2019emploi et de la vie aux \u00celes. Il s\u2019agit d\u2019une occasion unique de d\u00e9couvrir le march\u00e9 de l\u2019emploi aux \u00celes ainsi que le milieu de vie exceptionnel qu\u2019offre l\u2019archipel.<\/p>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<ul>\n<li><strong>Client :\u00a0<\/strong>Les \u00celes-de-la-Madeleine &#8211; Alexandre Bessette<\/li>\n<li><strong>Maison de production :\u00a0<\/strong>Productions Chaumont<\/li>\n<li><strong>Producteurs :\u00a0<\/strong>Aline Viens et Pascal Chaumont<\/li>\n<li><strong>Directeur de production :\u00a0<\/strong>Vincent Gr\u00e9goire<\/li>\n<li><strong>Direction de cr\u00e9ation :\u00a0<\/strong>C\u00e9dric Gavillet<\/li>\n<li><strong>R\u00e9alisation :\u00a0<\/strong>Matt Charland<\/li>\n<li><strong>Cam\u00e9ra :\u00a0<\/strong>Matt Charland et Olivier Champeau<\/li>\n<li><strong>Studio de son \/ ing\u00e9nierie :<\/strong>\u00a0PAF Audio \u2013 Pierre-Andr\u00e9 Francoeur<\/li>\n<li><strong>Design graphique :\u00a0<\/strong>Isadora Villeneuve<\/li>\n<li><strong>Colorisation :\u00a0<\/strong>Pablo Perugorria<\/li>\n<li><strong>Musique :\u00a0<\/strong>Patrick Watson<\/li>\n<li><strong>Strat\u00e9gie m\u00e9dia :\u00a0<\/strong>Alexandre Bessette<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83225\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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