{"id":83363,"date":"2021-04-06T15:11:37","date_gmt":"2021-04-06T19:11:37","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=83363"},"modified":"2021-04-06T15:19:56","modified_gmt":"2021-04-06T19:19:56","slug":"%e2%80%afla-vie-chante%e2%80%af-belairdirect-lance-sa-nouvelle-campagne-avec-sid-lee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/%e2%80%afla-vie-chante%e2%80%af-belairdirect-lance-sa-nouvelle-campagne-avec-sid-lee\/","title":{"rendered":"\u00ab\u202fLa vie chante\u202f\u00bb : belairdirect lance sa nouvelle campagne avec Sid Lee"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-83364 size-full\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/image001-1.png\" alt=\"\" width=\"1126\" height=\"459\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/image001-1.png 1126w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/image001-1-300x122.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/image001-1-768x313.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/image001-1-1024x417.png 1024w\" sizes=\"(max-width: 1126px) 100vw, 1126px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">6 avril 2021<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 20px;\"><strong>La semaine derni\u00e8re, belairdirect a lanc\u00e9 une nouvelle campagne publicitaire intitul\u00e9e\u00a0\u00ab\u00a0La vie chante\u00a0\u00bb, mettant en vedette la\u00a0<a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=4elm8CDWPCk\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube-nocookie.com\/watch?v%3D4elm8CDWPCk&amp;source=gmail&amp;ust=1617820248002000&amp;usg=AFQjCNFKqTneyXUhGx9GmoE-phkEMgrHkg\">maison<\/a>,\u00a0une suite de la campagne \u00e0 succ\u00e8s diffus\u00e9e l&rsquo;ann\u00e9e derni\u00e8re qui mettait l\u2019<a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=ujVWO1oAKu0&amp;list=PLXzQcdk92nFKeGCRe5_y6U7dPrGuuxhM-\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube-nocookie.com\/watch?v%3DujVWO1oAKu0%26list%3DPLXzQcdk92nFKeGCRe5_y6U7dPrGuuxhM-&amp;source=gmail&amp;ust=1617820248002000&amp;usg=AFQjCNEzIv88AX0BNzVj2Cwnyao0jPIq6w\">auto<\/a>\u00a0en avant-plan.<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">La campagne \u00ab La vie chante\u00a0\u00bb utilise une approche musicale pour d\u00e9montrer \u00e0 quel point il est simple et rapide de soumettre une r\u00e9clamation en quelques clics sur l&rsquo;application mobile, le tout illustr\u00e9 par une maison qui prend vie et qui est ravie \u00e0 la suite de sa r\u00e9novation.<\/p>\n<p style=\"font-weight: 400;\">Un an apr\u00e8s le d\u00e9but de la pand\u00e9mie et avec le printemps qui arrive \u00e0 grands pas, l\u2019objectif de la nouvelle campagne est de d\u00e9montrer la joie qui vient de la confiance en votre compagnie d&rsquo;assurance et comment, avec belairdirect, il est simple de soumettre et de suivre une r\u00e9clamation en plus d\u2019\u00eatre confiant que tout sera fait en bonne et due forme.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/4elm8CDWPCk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"font-weight: 400;\">Cette campagne a \u00e9t\u00e9 produite par Sid Lee et sera diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision en Ontario, au Qu\u00e9bec et en Alberta. Elle sera \u00e9galement diffus\u00e9e sur panneaux d&rsquo;affichage, \u00e0 la radio et en ligne sur Spotify, via des publicit\u00e9s sur les m\u00e9dias sociaux et des banni\u00e8res Web.<\/p>\n<p style=\"font-weight: 400;\"><strong>Cr\u00e9dits\u00a0:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\">belairdirect : Marie-Pierre Leclerc, Evelyne Lepage, Marie-Claude Filion<\/li>\n<li style=\"font-weight: 400;\">Agence : Sid Lee<\/li>\n<li style=\"font-weight: 400;\">Maison de production: Ruffian<\/li>\n<li style=\"font-weight: 400;\">R\u00e9alisation : The Bobbsey Twins from Homicide<\/li>\n<li style=\"font-weight: 400;\">Post-production: Saints Editorial, Embassy VFX, Alter Ego, Fort York VFX<\/li>\n<li style=\"font-weight: 400;\">Audio:\u00a0 Vapor RMW &amp; BLVD<\/li>\n<li style=\"font-weight: 400;\">Placement m\u00e9dia: PHD Montreal<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83363\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/%e2%80%afla-vie-chante%e2%80%af-belairdirect-lance-sa-nouvelle-campagne-avec-sid-lee\/\"  data-item_title=\"\u00ab\u202fLa vie chante\u202f\u00bb : belairdirect lance sa nouvelle campagne avec Sid Lee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/image001-1-1024x417.png\"  data-item_date=\"2021-04-06T15:11:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La semaine derni\u00e8re, belairdirect a lanc\u00e9 une nouvelle campagne publicitaire intitul\u00e9e\u00a0\u00ab\u00a0La vie chante\u00a0\u00bb, mettant en vedette la\u00a0maison,\u00a0une suite de la campagne \u00e0 succ\u00e8s diffus\u00e9e l&rsquo;ann\u00e9e derni\u00e8re qui mettait l\u2019auto\u00a0en avant-plan.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83363\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/%e2%80%afla-vie-chante%e2%80%af-belairdirect-lance-sa-nouvelle-campagne-avec-sid-lee\/\"  data-item_title=\"\u00ab\u202fLa vie chante\u202f\u00bb : belairdirect lance sa nouvelle campagne avec Sid Lee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/image001-1-1024x417.png\"  data-item_date=\"2021-04-06T15:11:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":83364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,206,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83363"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=83363"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83363\/revisions"}],"predecessor-version":[{"id":83375,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83363\/revisions\/83375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/83364"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=83363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=83363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=83363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}