{"id":83367,"date":"2021-04-06T15:19:21","date_gmt":"2021-04-06T19:19:21","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=83367"},"modified":"2021-04-06T15:19:21","modified_gmt":"2021-04-06T19:19:21","slug":"lg2-accompagne-harnois-energies-pour-sa-premiere-campagne-creative-et-strategique","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-accompagne-harnois-energies-pour-sa-premiere-campagne-creative-et-strategique\/","title":{"rendered":"lg2 accompagne Harnois \u00c9nergies pour sa premi\u00e8re campagne cr\u00e9ative et strat\u00e9gique"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-83371 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/1.-lg2_Image-moteur_Harnois-300x168.png\" alt=\"\" width=\"461\" height=\"258\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/1.-lg2_Image-moteur_Harnois-300x168.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/1.-lg2_Image-moteur_Harnois-768x431.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/1.-lg2_Image-moteur_Harnois-1024x575.png 1024w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">6 avril 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>La toute premi\u00e8re campagne de Harnois \u00c9nergies, issue de son positionnement de marque, est en ondes depuis quelques semaines. L\u2019entreprise, qui donne de l\u2019\u00e9nergie sous toutes ses formes depuis 1958, d\u00e9voile sa campagne printani\u00e8re, d\u00e9velopp\u00e9e en collaboration avec lg2 \u2013 strat\u00e9gie et cr\u00e9ation \u2013 et Touch\u00e9.<\/strong><\/span><\/p>\n<p>Forte de plusieurs acquisitions dans les derni\u00e8res ann\u00e9es, Harnois \u00c9nergies consolide sa marque et la propulse \u00e0 la hauteur du leadership \u00e9nerg\u00e9tique qu\u00e9b\u00e9cois qu\u2019incarne l\u2019organisation.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Harnois \u00c9nergies prend la place qui lui revient gr\u00e2ce \u00e0 ce nouveau positionnement qui coule de source. Notre entreprise s\u2019est b\u00e2tie de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration pour devenir un fleuron qu\u00e9b\u00e9cois. Maintenant, il \u00e9tait primordial de faire rayonner notre entreprise \u00e0 la hauteur de ce qu\u2019elle est, pour que les Qu\u00e9b\u00e9cois nous connaissent davantage et qu\u2019ils continuent de nous choisir au quotidien \u00bb, souligne Steve Lamontagne, vice-pr\u00e9sident R\u00e9seau de d\u00e9tail et marketing chez Harnois \u00c9nergies.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/s28PyFlbR9E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">L\u2019\u00e9nergie, ce n\u2019est pas uniquement ce que Harnois \u00c9nergies propose, c\u2019est ancr\u00e9 profond\u00e9ment dans son identit\u00e9 depuis plus d\u2019un demi-si\u00e8cle. En vendant de l\u2019\u00e9nergie, elle dynamise l\u2019\u00e9conomie provinciale et r\u00e9gionale, et innove constamment, notamment en \u00e9tant parmi les premi\u00e8res \u00e0 avoir des bornes de recharge d\u2019hydrog\u00e8ne au Qu\u00e9bec et en prenant des mesures pour r\u00e9duire l\u2019empreinte \u00e9cologique de ses services. Devant tout ce momentum, le nouveau positionnement strat\u00e9gique et cr\u00e9atif s\u2019est impos\u00e9 de lui-m\u00eame \u00bb, ajoute Jean-S\u00e9bastien Martel, directeur strat\u00e9gie chez lg2.<\/span><\/p><\/blockquote>\n<p>Cette toute premi\u00e8re campagne de notori\u00e9t\u00e9 pour l\u2019entreprise se d\u00e9cline \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio et sur le web. D\u2019autres offensives<br \/>\nsont \u00e9galement pr\u00e9vues au cours des prochains mois.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/77X6vR1eiJ8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83367\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-accompagne-harnois-energies-pour-sa-premiere-campagne-creative-et-strategique\/\"  data-item_title=\"lg2 accompagne Harnois \u00c9nergies pour sa premi\u00e8re campagne cr\u00e9ative et strat\u00e9gique\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/1.-lg2_Image-moteur_Harnois-1024x575.png\"  data-item_date=\"2021-04-06T15:19:21-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La toute premi\u00e8re campagne de Harnois \u00c9nergies, issue de son positionnement de marque, est en ondes depuis quelques semaines. L\u2019entreprise, qui donne de l\u2019\u00e9nergie sous toutes ses formes depuis 1958, d\u00e9voile sa campagne printani\u00e8re, d\u00e9velopp\u00e9e en collaboration avec lg2 \u2013 strat\u00e9gie et cr\u00e9ation \u2013 et Touch\u00e9.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83367\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-accompagne-harnois-energies-pour-sa-premiere-campagne-creative-et-strategique\/\"  data-item_title=\"lg2 accompagne Harnois \u00c9nergies pour sa premi\u00e8re campagne cr\u00e9ative et strat\u00e9gique\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/1.-lg2_Image-moteur_Harnois-1024x575.png\"  data-item_date=\"2021-04-06T15:19:21-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":83371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,227,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83367"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=83367"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83367\/revisions"}],"predecessor-version":[{"id":83373,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83367\/revisions\/83373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/83371"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=83367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=83367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=83367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}