{"id":83494,"date":"2021-04-12T15:12:29","date_gmt":"2021-04-12T19:12:29","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=83494"},"modified":"2021-04-12T15:12:29","modified_gmt":"2021-04-12T19:12:29","slug":"automobile-en-direct-choisit-jungle-media-comme-agence-de-strategie-media","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/automobile-en-direct-choisit-jungle-media-comme-agence-de-strategie-media\/","title":{"rendered":"Automobile En Direct choisit Jungle M\u00e9dia comme agence de strat\u00e9gie m\u00e9dia"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-83495 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/62578-300x156.png\" alt=\"\" width=\"485\" height=\"252\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/62578-300x156.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/62578.png 520w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 10px;\">12 avril 2021<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 20px;\"><strong>Automobile En Direct, l\u2019un des leaders du service d\u2019achat de v\u00e9hicules usag\u00e9s sur le march\u00e9 qu\u00e9b\u00e9cois, a s\u00e9lectionn\u00e9 l\u2019agence Jungle M\u00e9dia pour assurer sa strat\u00e9gie m\u00e9dia.<\/strong> <\/span><\/p>\n<p style=\"font-weight: 400;\">Dans le cadre de ce partenariat, Jungle cr\u00e9era des strat\u00e9gies m\u00e9dias pour l\u2019ensemble des campagnes, la planification, l\u2019\u00e9laboration des plans m\u00e9dias ainsi que l&rsquo;ex\u00e9cution et la mise en \u0153uvre, sur le march\u00e9 de la province.<\/p>\n<blockquote>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">L\u2019\u00e9quipe de Jungle M\u00e9dia a une profonde ma\u00eetrise de notre secteur, notamment des besoins et comportements des consommateurs lorsqu\u2019ils magasinent pour un v\u00e9hicule\u201d d\u00e9clare Patrick Lavall\u00e9e, directeur marketing chez Automobile En Direct. Nous sommes convaincus que Jungle M\u00e9dia saura compl\u00e9ter et enrichir notre strat\u00e9gie de communication.\u201d\u00a0<\/span><\/p>\n<\/blockquote>\n<p style=\"font-weight: 400;\">La collaboration entre les deux parties a d\u00e9but\u00e9 en octobre 2020.<\/p>\n<blockquote>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">Nous sommes ravis de pouvoir collaborer avec Automobile En Direct. Ce mandat va nous permettre de mettre \u00e0 profit nos m\u00e9canismes strat\u00e9giques en apportant une plus-value gr\u00e2ce \u00e0 notre approche ax\u00e9e sur les donn\u00e9es, l\u2019insight et la cr\u00e9ativit\u00e9. Ainsi nous allons contribuer et permettre \u00e0 Automobile En Direct de se d\u00e9marquer, sur un march\u00e9 tr\u00e8s concurrentiel.\u201d affirme Danick Archambault, Vice-Pr\u00e9sident et Directeur M\u00e9dia chez Jungle M\u00e9dia.<\/span><\/p>\n<\/blockquote>\n<p style=\"font-weight: 400;\">Ce partenariat a \u00e9galement permis la toute premi\u00e8re collaboration entre l\u2019\u00e9quipe de Montr\u00e9al de Jungle M\u00e9dia et Rethink, l\u2019agence cr\u00e9ative de r\u00e9f\u00e9rence d\u2019Automobile En Direct, \u00e0 l\u2019occasion du lancement d\u2019une campagne TV et digital qui a d\u00e9but\u00e9 \u00e0 la mi-mars.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83494\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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