{"id":83500,"date":"2021-04-12T15:22:19","date_gmt":"2021-04-12T19:22:19","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=83500"},"modified":"2021-04-16T11:36:34","modified_gmt":"2021-04-16T15:36:34","slug":"neutrogena-canada-travaille-avec-sid-lee-pour-sa-nouvelle-campagne-a-ta-facon","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/neutrogena-canada-travaille-avec-sid-lee-pour-sa-nouvelle-campagne-a-ta-facon\/","title":{"rendered":"Neutrogena Canada travaille avec Sid Lee pour sa nouvelle campagne \u00ab \u00c0 ta fa\u00e7on \u00bb"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-83501 size-full\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/Untitled-2.jpg\" alt=\"\" width=\"1048\" height=\"524\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/Untitled-2.jpg 1048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/Untitled-2-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/Untitled-2-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/Untitled-2-1024x512.jpg 1024w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">12 avril 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Neutrogena Canada collabore pour la premi\u00e8re fois avec l\u2019agence cr\u00e9ative Sid Lee afin de concevoir des messages qui repr\u00e9sentent la diversit\u00e9 et le caract\u00e8re unique des consommateurs du Qu\u00e9bec. La campagne \u00ab \u00c0 ta fa\u00e7on \u00bb vise \u00e0 pr\u00e9senter et c\u00e9l\u00e9brer les diff\u00e9rents rituels de soins de la peau de mani\u00e8re authentique.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">\u00a0L\u2019id\u00e9e de rendre hommage \u00e0 la routine de soins de la peau des Qu\u00e9b\u00e9cois et Qu\u00e9b\u00e9coises est au c\u0153ur de cette campagne, souligne Adam Walker, directeur de marque principal chez Neutrogena Canada. Nous avons confi\u00e9 ce mandat \u00e0 l\u2019agence Sid Lee pour illustrer des moments r\u00e9alistes et authentiques auxquels toutes les personnes peuvent s\u2019identifier, quels que soient leur personnalit\u00e9 ou leurs besoins en mati\u00e8re de soins de la peau. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/Fx_pvdrqIKw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/fUqRTjSaSfc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>\u00ab \u00c0 ta fa\u00e7on \u00bb se d\u00e9cline en trois sc\u00e9narios : en famille, en couple et entre passionn\u00e9s de soins de la peau.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Les codes classiques associ\u00e9s aux publicit\u00e9s sur les soins de la peau doivent changer, insiste Annika Ramchandani, conceptrice-r\u00e9dactrice chez Sid Lee. Nous voulions nous \u00e9loigner d\u2019une image parfaite et pr\u00e9senter plut\u00f4t des situations de la vraie vie, tout en gardant \u00e0 l\u2019esprit que les soins de la peau ne sont pas uniquement pour les femmes. Tout le monde peut utiliser les produits Neutrogena, \u00e0 sa fa\u00e7on et c\u2019est ce qui a inspir\u00e9 notre slogan: \u201c\u00c0 ta fa\u00e7on\u201d. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/pe5Xmmpzzw0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La campagne est d\u00e9ploy\u00e9e sur le Web, \u00e0 la t\u00e9l\u00e9vision et sur les r\u00e9seaux sociaux de Neutrogena Canada tout au long de l\u2019ann\u00e9e 2021.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client \u2013 Johnson &amp; Johnson \u2013 Neutrogena \u2013 Tim Boughtflower, Adam Walker, Juliet Choi, Naomi Miller, Julie Bonin<\/li>\n<li>Agence \u2013 Sid Lee<\/li>\n<li>Directeur de cr\u00e9ation ex\u00e9cutif : Jean-Fran\u00e7ois Dumais<\/li>\n<li>\u00c9quipe de cr\u00e9ation : Annika Ramchandani, Caraz, Laura Charrette, Roxane Trudel, Thierry Faucher, David Th\u00e9roux<\/li>\n<li>Directrice groupe-conseil : Elsa Vilarinho<\/li>\n<li>Directrice service-conseil : Thalie Poulin<\/li>\n<li>Conseill\u00e8re : Audrey Ouellette<\/li>\n<li>Directeur strat\u00e9gie : John Pankert<\/li>\n<li>Strat\u00e8ge : Val\u00e9rie Labont\u00e9-C\u00f4t\u00e9Productrice d\u2019agence : Marie-Soleil Patry<\/li>\n<li>Coordonnatrice de production Marie-Ly Cormier<\/li>\n<li>M\u00e9dia : J3<\/li>\n<li>Maison de production : Colossale \/ Mathieu Leduc<\/li>\n<li>R\u00e9alisatrice : Caraz<\/li>\n<li>Direction photo : Derek Branscombe<\/li>\n<li>Montage offline : Eloi Arsenault<\/li>\n<li>Colorisation : Simon Boissonneaux<\/li>\n<li>Online : Outpost<\/li>\n<li>Musique : Cult Nation<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83500\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/neutrogena-canada-travaille-avec-sid-lee-pour-sa-nouvelle-campagne-a-ta-facon\/\"  data-item_title=\"Neutrogena Canada travaille avec Sid Lee pour sa nouvelle campagne \u00ab \u00c0 ta fa\u00e7on \u00bb\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/Untitled-2-1024x512.jpg\"  data-item_date=\"2021-04-12T15:22:19-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Neutrogena Canada collabore pour la premi\u00e8re fois avec l\u2019agence cr\u00e9ative Sid Lee afin de concevoir des messages qui repr\u00e9sentent la diversit\u00e9 et le caract\u00e8re unique des consommateurs du Qu\u00e9bec. La campagne \u00ab \u00c0 ta fa\u00e7on \u00bb vise \u00e0 pr\u00e9senter et c\u00e9l\u00e9brer les diff\u00e9rents rituels de soins de la peau de mani\u00e8re authentique.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83500\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/neutrogena-canada-travaille-avec-sid-lee-pour-sa-nouvelle-campagne-a-ta-facon\/\"  data-item_title=\"Neutrogena Canada travaille avec Sid Lee pour sa nouvelle campagne \u00ab \u00c0 ta fa\u00e7on \u00bb\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/Untitled-2-1024x512.jpg\"  data-item_date=\"2021-04-12T15:22:19-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":83501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1488,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83500"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=83500"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83500\/revisions"}],"predecessor-version":[{"id":83613,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83500\/revisions\/83613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/83501"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=83500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=83500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=83500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}