{"id":83525,"date":"2021-04-13T15:56:07","date_gmt":"2021-04-13T19:56:07","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=83525"},"modified":"2021-04-13T16:22:31","modified_gmt":"2021-04-13T20:22:31","slug":"camden-signe-la-nouvelle-identite-visuelle-de-mint","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-signe-la-nouvelle-identite-visuelle-de-mint\/","title":{"rendered":"Camden signe la nouvelle identit\u00e9 visuelle de Mint"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-83526 size-full\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/unnamed-1.jpg\" alt=\"\" width=\"1200\" height=\"667\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/unnamed-1.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/unnamed-1-300x167.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/unnamed-1-768x427.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/unnamed-1-1024x569.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">13 avril 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Mint, fournisseur d\u2019\u00e9nergie verte bas\u00e9 \u00e0 Montpellier en France, a su se tailler une place de choix sur le march\u00e9 fran\u00e7ais entre autres gr\u00e2ce \u00e0 son approche \u00e9coresponsable.<\/strong> <\/span><\/p>\n<p>\u00c9lue meilleur fournisseur d\u2019\u00e9nergie pour une troisi\u00e8me ann\u00e9e cons\u00e9cutive, l&rsquo;entreprise \u00e9toile\u00a0r\u00e9it\u00e8re sa confiance envers l\u2019agence Camden et son bureau lyonnais pour la planification strat\u00e9gique et la cr\u00e9ation de sa nouvelle campagne annuelle int\u00e9gr\u00e9e.<\/p>\n<p>Apr\u00e8s avoir p\u00e9n\u00e9tr\u00e9 le march\u00e9 fran\u00e7ais avec une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e en 2018, Mint souhaitait mettre les bouch\u00e9s doubles pour consolider sa place dans l\u2019univers hautement concurrentiel de l\u2019\u00e9nergie, et ce, en misant sur son positionnement environnemental\u00a0et typiquement fran\u00e7ais.<\/p>\n<p>Pour soutenir cette ambition qui a permis le d\u00e9veloppement de trois nouveaux services (Mint \u00c9nergie, Mint Mobile et Mint Solaire), Camden a d\u2019abord retravaill\u00e9 l\u2019identit\u00e9 visuelle de la marque afin qu\u2019elle cadre davantage avec les besoins et la vision \u00e0 long terme du fournisseur.<\/p>\n<p>Par la suite, en collaboration avec le bureau montr\u00e9alais, l\u2019\u00e9quipe de Camden a repens\u00e9 le site Web afin d\u2019offrir une exp\u00e9rience plus intuitive et plus stimulante, et qui transpose mieux les valeurs de l\u2019entreprise.<\/p>\n<p><img loading=\"lazy\" id=\"m_1400945202388393356_x0000_i1034\" class=\"CToWUd a6T\" tabindex=\"0\" src=\"https:\/\/ci6.googleusercontent.com\/proxy\/zJJCEH6kKg9F_8kzJrXhuii1pd_nP6QmThDf6Mu6REtH5l0OoU4AU7hHRJd8i_fIVax1PgegqNZzBj97Csn5RpHrfEx2W3L2AOvfsSTGprs3LZxiOVf4VStCjTRTVsS7rOvp6q8Pv4u67ozBWazP5mUh42D2rA=s0-d-e1-ft#https:\/\/mcusercontent.com\/8fe99b42e5ac572e49025edc0\/images\/23bd115b-ca34-4ee1-8ecf-a27283b29780.jpg\" width=\"500\" height=\"277\" border=\"0\" \/><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Cette collaboration interbureaux est l\u2019incarnation m\u00eame du projet que nous portons chez Camden. Des agences boutiques, agiles et hautement concentr\u00e9es en saveur locale, propuls\u00e9es par un r\u00e9seau international et des expertises de classe mondiale. Entre le talent en marketing num\u00e9rique des \u00e9quipes \u00e0 Toronto et celui en strat\u00e9gie des \u00e9quipes \u00e0 Montr\u00e9al, le projet a pris une r\u00e9elle dimension internationale \u00bb, soutient Fanny Mounier, vice-pr\u00e9sidente, strat\u00e9gie et client\u00e8le chez Camden \u00e0 Lyon.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/TVRnBV8dF-4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Finalement, apr\u00e8s avoir propuls\u00e9 le trafic vers le site Web, tout en r\u00e9duisant de 60\u00a0% le co\u00fbt par action (CPA) et en augmentant le taux de conversion gr\u00e2ce notamment \u00e0 un ciblage tr\u00e8s pr\u00e9cis, l\u2019agence a con\u00e7u une campagne de contenu parfaitement cibl\u00e9e qui misait sur des vid\u00e9os motion design, des visuels en trois dimensions et une panoplie de GIF.<\/p>\n<p>Bref, tous les codes des m\u00e9dias sociaux ont \u00e9t\u00e9 exploit\u00e9s afin de permettre \u00e0 Mint de joindre directement la cible dans son quotidien, et surtout, de viser toujours plus haut gr\u00e2ce \u00e0 son alli\u00e9 Camden.<\/p>\n<p><img loading=\"lazy\" id=\"m_1400945202388393356_x0000_i1032\" class=\"CToWUd a6T\" tabindex=\"0\" src=\"https:\/\/ci5.googleusercontent.com\/proxy\/4d-QFXmCqFrpni_Bpt-a3obW-dXZy6OvRfXrL3Kg227zL6n2g8KK08Ao4uGW-3Mdj8-D2pxn_-PukVQmdTA75vFwdci-7YDERiGnZ1yeXtDUYhULWiy4uuOBnC7_qcKps7LISHzoZxxrEHeltmX2qYcAxCb9-w=s0-d-e1-ft#https:\/\/mcusercontent.com\/8fe99b42e5ac572e49025edc0\/images\/713f6b35-8c5d-4e3c-afed-125f5bc5e27f.jpg\" width=\"500\" height=\"277\" border=\"0\" \/><\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li><strong>Client :<\/strong>\u00a0Sylvia Michiels<\/li>\n<li><strong>Direction de la cr\u00e9ation :\u00a0<\/strong>Rodolphe Chambon<\/li>\n<li><strong>Direction service-conseil :<\/strong>\u00a0Fanny Mounier<\/li>\n<li><strong>Conception-r\u00e9daction :<\/strong>\u00a0Rodolphe Chambon, Benjamin Amis<\/li>\n<li><strong>Direction artistique :\u00a0<\/strong>Brice Barta, Fabien Cl\u00e9ment<\/li>\n<li><strong>Strat\u00e9gie :\u00a0<\/strong>Fanny Mounier<\/li>\n<li><strong>Planification m\u00e9dia :\u00a0<\/strong>Fanny Mounier, Camille Poulin<\/li>\n<li><strong>Gestion des campagnes num\u00e9riques :<\/strong>\u00a0Camille Poulin<\/li>\n<li><strong>Montage :\u00a0<\/strong>Cl\u00e9ment Bomboy<\/li>\n<li><strong>Infographie :\u00a0<\/strong>Fabien Cl\u00e9ment<\/li>\n<li><strong id=\"m_1400945202388393356docs-internal-guid-5411c4c6-7fff-33b5-bffe-3c056edda779\">Strat\u00e9gie et gestion de projet Web :\u00a0<\/strong>Marc Minart<\/li>\n<li><strong>Int\u00e9gration Web :\u00a0<\/strong>Jessie Gladu<\/li>\n<li><strong>Programmation Web :\u00a0<\/strong>Andr\u00e9 Proulx<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN 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