{"id":8372,"date":"2014-09-10T13:45:23","date_gmt":"2014-09-10T17:45:23","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=8372"},"modified":"2014-09-10T21:23:17","modified_gmt":"2014-09-11T01:23:17","slug":"les-echos-de-lindustrie-les-journees-de-la-culture-recoivent-de-la-grande-visite","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-echos-de-lindustrie-les-journees-de-la-culture-recoivent-de-la-grande-visite\/","title":{"rendered":"Les \u00c9chos de l&rsquo;industrie: Les journ\u00e9es de la culture re\u00e7oivent de la grande visite; IGA s&rsquo;associe \u00e0 Cuisine fut\u00e9e, parents press\u00e9s sur T\u00e9l\u00e9-Qu\u00e9bec."},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/09\/affiche1.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-8373\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/09\/affiche1-224x300.jpg\" alt=\"affiche1\" width=\"154\" height=\"206\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/09\/affiche1-224x300.jpg 224w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/09\/affiche1-764x1024.jpg 764w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/09\/affiche1.jpg 1275w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/><\/a>Pour une 18e ann\u00e9e, <a href=\"http:\/\/dentsubos.com\/fr\/\"><strong><span style=\"color: #3366ff;\">DentsuBos<\/span><\/strong><\/a> convie le Qu\u00e9bec au grand complet \u00e0 participer aux Journ\u00e9es de la culture.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">D\u00e9clin\u00e9e sur le web et en affichage, la campagne <em>On re\u00e7oit de la grande visite<\/em> emprunte le symbole convivial des chaises que l\u2019on sort pour accueillir des invit\u00e9s.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Sur le web, les organisateurs d\u2019activit\u00e9s culturelles \u00e9taient appel\u00e9s \u00e0 s\u2019approprier le th\u00e8me de la campagne en produisant leur propre vid\u00e9o promotionnelle, g\u00e9n\u00e9rant ainsi du contenu local pertinent ainsi qu\u2019une campagne de notori\u00e9t\u00e9 \u00e0 l\u2019\u00e9chelle de la province.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/105361394?title=0&amp;byline=0&amp;portrait=0&amp;color=8dc7dc\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<p class=\"p1\"><span style=\"color: #333333;\">Annonceur : Culture pour tous<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #333333;\">Direction de cr\u00e9ation : Roger Gari\u00e9py, Hugo L\u00e9ger, Vincent Ramsay-Lemelin<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #333333;\">Direction artistique : Miriam Rondeau<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #333333;\">Conception-r\u00e9daction : Kristina Landry<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #333333;\">Service \u00e0 la client\u00e8le : Lisa Fournier<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #333333;\">Planification m\u00e9dia : S\u00e9bastien Labelle<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #333333;\">Montage : DentsuBos<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span style=\"color: #000080;\"><b>IGA S\u2019ASSOCIE \u00c0 <i>CUISINE FUT\u00c9E, PARENTS PRESS\u00c9S <\/i>SUR LES ONDES DE T\u00c9L\u00c9-QU\u00c9BEC<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span style=\"color: #333333;\">IGA met de l\u2019avant le plaisir de mieux manger en s\u2019associant avec l\u2019\u00e9mission culinaire <i>Cuisine fut\u00e9e, parents press\u00e9s<\/i> diffus\u00e9e \u00e0 T\u00e9l\u00e9-Qu\u00e9bec. D\u00e8s le mercredi 10 septembre, des capsules de 60 secondes seront pr\u00e9sent\u00e9es par les deux animatrices, Alexandra Diaz et Genevi\u00e8ve O\u2019Gleman, qui font dor\u00e9navant partie de la famille d\u2019avatars de la marque. Ces capsules int\u00e9gr\u00e9es au contenu donneront des conseils pratiques au public au moyen d\u2019une association directe avec les produits offerts chez IGA, la circulaire et le th\u00e8me vedette de chaque \u00e9mission.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span style=\"color: #333333;\">Orchestr\u00e9e par <a href=\"http:\/\/www.caratcanada.com\/fr\/\"><strong><span style=\"color: #3366ff;\">Carat<\/span><\/strong><\/a>, l\u2019int\u00e9gration d\u2019IGA \u00e0 l\u2019\u00e9mission s\u2019ins\u00e8re dans le positionnement de la banni\u00e8re en mettant l\u2019emphase sur le plaisir de mieux manger et de cuisiner en famille. <i>Cuisine fut\u00e9e, parents press\u00e9s<\/i> est une \u00e9mission pr\u00e9sentant des recettes familiales que les enfants aimeront, tout en promouvant le plaisir d\u2019avoir une bonne nutrition.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span style=\"color: #333333;\">26 \u00e9missions seront diffus\u00e9es entre le 10 septembre 2014 et avril 2015 sur les ondes de T\u00e9l\u00e9-Qu\u00e9bec. 26 capsules IGA seront alors pr\u00e9sent\u00e9es, soit une par \u00e9mission. Il sera ensuite possible de visionner les diff\u00e9rentes capsules sur<\/span> <strong><span style=\"color: #3366ff;\"><a href=\"http:\/\/www.iga.net\/\"><span style=\"color: #3366ff;\">www.iga.net<\/span><\/a><\/span><\/strong>. <span style=\"color: #333333;\">L\u2019offensive sera de plus support\u00e9e sur le web et les m\u00e9dias sociaux, ainsi que via l\u2019infolettre et la circulaire IGA.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><video width=\"300\" height=\"150\" controls=\"controls\"><source src=\"https:\/\/americas.filegen.com\/getfile\/?B630260816EE108A14\" \/><\/video><\/p>\n<p class=\"p2\"><strong><span style=\"color: #000080;\">Cr\u00e9dits\u00a0:<\/span><\/strong><\/p>\n<p class=\"p3\"><span style=\"color: #333333;\">CLIENT\u00a0\u2013 Sobeys \/ IGA<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #333333;\">Nancy Champagne, Isabelle Lafreni\u00e8re<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #333333;\">\u00a0<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #333333;\">AGENCE M\u00c9DIA \u2013 Carat<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #333333;\">Maryse Archambault, Natacha Lafleur<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #333333;\">\u00a0<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #333333;\">AGENCE CR\u00c9ATION\u00a0\u2013 Sidlee<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #333333;\">France Wong, Antoine H\u00e9riou<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #333333;\">\u00a0<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #333333;\">T\u00e9l\u00e9-Qu\u00e9bec<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #333333;\">Isabelle Guibert, Christine Morissette<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_8372\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-echos-de-lindustrie-les-journees-de-la-culture-recoivent-de-la-grande-visite\/\"  data-item_title=\"Les \u00c9chos de l&#039;industrie: Les journ\u00e9es de la culture re\u00e7oivent de la grande visite; IGA s&#039;associe \u00e0 Cuisine fut\u00e9e, parents press\u00e9s sur T\u00e9l\u00e9-Qu\u00e9bec.\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/09\/affiche2-764x1024.jpg\"  data-item_date=\"2014-09-10T13:45:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour une 18e ann\u00e9e, DentsuBos convie le Qu\u00e9bec au grand complet \u00e0 participer aux Journ\u00e9es de la culture. D\u00e9clin\u00e9e sur le web et en affichage, la campagne On re\u00e7oit de la grande visite emprunte le symbole convivial des chaises que l\u2019on sort pour accueillir des invit\u00e9s. Sur le web, les organisateurs d\u2019activit\u00e9s culturelles \u00e9taient appel\u00e9s [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_8372\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-echos-de-lindustrie-les-journees-de-la-culture-recoivent-de-la-grande-visite\/\"  data-item_title=\"Les \u00c9chos de l&#039;industrie: Les journ\u00e9es de la culture re\u00e7oivent de la grande visite; IGA s&#039;associe \u00e0 Cuisine fut\u00e9e, parents press\u00e9s sur T\u00e9l\u00e9-Qu\u00e9bec.\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/09\/affiche2-764x1024.jpg\"  data-item_date=\"2014-09-10T13:45:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":8374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/8372"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=8372"}],"version-history":[{"count":8,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/8372\/revisions"}],"predecessor-version":[{"id":8386,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/8372\/revisions\/8386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/8374"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=8372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=8372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=8372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}