{"id":83787,"date":"2021-04-23T09:52:39","date_gmt":"2021-04-23T13:52:39","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=83787"},"modified":"2021-04-23T21:55:59","modified_gmt":"2021-04-24T01:55:59","slug":"cossette-signe-la-derniere-campagne-pour-la-federation-quebecoise-des-societes-alzheimer-fqsa","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-la-derniere-campagne-pour-la-federation-quebecoise-des-societes-alzheimer-fqsa\/","title":{"rendered":"Cossette signe la derni\u00e8re campagne pour la F\u00e9d\u00e9ration qu\u00e9b\u00e9coise des Soci\u00e9t\u00e9s Alzheimer (FQSA).\u00a0"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-83788 alignright\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/Alzheimer-Print-FR-200x300.jpg\" alt=\"\" width=\"184\" height=\"276\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/Alzheimer-Print-FR-200x300.jpg 200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/Alzheimer-Print-FR-768x1152.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/Alzheimer-Print-FR-683x1024.jpg 683w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/Alzheimer-Print-FR.jpg 1400w\" sizes=\"(max-width: 184px) 100vw, 184px\" \/><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 10px;\">23 avril 2021<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 20px;\"><strong>Avec cette campagne, la FQSA souhaitait faire conna\u00eetre aux soignants les services et les programmes \u00e0 leur disposition, parall\u00e8lement aux services offerts aux patients.<\/strong> <\/span><\/p>\n<p style=\"font-weight: 400;\">L\u2019objectif vise \u00e0 mettre en lumi\u00e8re l\u2019immense impact de la maladie sur la vie des proches aidants et de leur proposer de l\u2019aide.<\/p>\n<p style=\"font-weight: 400;\">La maladie d\u2019Alzheimer isole plus de 153\u00a0000\u00a0Qu\u00e9b\u00e9cois. On estime qu\u2019en 2031, le nombre de Qu\u00e9b\u00e9cois \u00e0 qui on diagnostiquera un trouble neurocognitif aura augment\u00e9 de 70\u00a0%. Avec sa signature\u00a0<em>Les proches aussi s\u2019oublient<\/em>, la Soci\u00e9t\u00e9 Alzheimer voulait rappeler aux proches aidants qu\u2019il existe de l\u2019aide pour eux aussi.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/-csa4ivLTJA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">Partout dans le monde, on a vu d\u2019excellentes campagnes portant sur la maladie d\u2019Alzheimer. Toutefois, tr\u00e8s peu d\u2019entre elles ont adopt\u00e9 le point de vue du proche aidant, explique Richard\u00a0Rochette-Villeneuve, directeur de cr\u00e9ation chez Cossette. On a choisi de mettre l\u2019accent sur le sympt\u00f4me le plus connu de cette maladie, la perte de m\u00e9moire, et de le transposer sur les proches. Cette approche diff\u00e9rente, tristement ancr\u00e9e dans la r\u00e9alit\u00e9, souligne l\u2019impact de la maladie sur tous ceux qu\u2019elle touche.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p style=\"font-weight: 400;\">La campagne int\u00e9gr\u00e9e, qui s\u2019\u00e9tend du 2\u00a0mars au 30\u00a0avril 2021, inclut une publicit\u00e9 t\u00e9l\u00e9 r\u00e9gionale de 30\u00a0secondes, de l\u2019imprim\u00e9, ainsi que des placements num\u00e9riques et commandit\u00e9s sur les r\u00e9seaux sociaux.<\/p>\n<p style=\"font-weight: 400;\"><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Client\u00a0: F\u00e9d\u00e9ration qu\u00e9b\u00e9coise des Soci\u00e9t\u00e9s Alzheimer\u00a0\u2013 Sylvie Grenier, Laure Barnouin<\/li>\n<li style=\"font-weight: 400;\">Chefs internationaux de la cr\u00e9ation\u00a0: Peter Ignazi, Louis-Philippe Tremblay<\/li>\n<li style=\"font-weight: 400;\">Directeur de cr\u00e9ation\u00a0: Richard Rochette-Villeneuve<\/li>\n<li style=\"font-weight: 400;\">Concepteur-r\u00e9dacteur\u00a0: Fran\u00e7ois-Julien Rainville<\/li>\n<li style=\"font-weight: 400;\">Directeur artistique\u00a0: Alexandre Jutras, Dorian Coureau<\/li>\n<li style=\"font-weight: 400;\">Lead, affaires\u00a0: Mario Deschambault<\/li>\n<li style=\"font-weight: 400;\">Chefs, produit\u00a0: Jo-Annie T\u00e9treault, \u00c9tienne Bolze<\/li>\n<li style=\"font-weight: 400;\">Strat\u00e8ges\u00a0: David Thomas, Andr\u00e9ane Voyer<\/li>\n<li style=\"font-weight: 400;\">M\u00e9dia\u00a0: Olivier Gilbert, Jean-S\u00e9bastien David<\/li>\n<li style=\"font-weight: 400;\">Producteurs\u00a0: M\u00e9lissa Audette, Michel David<\/li>\n<li style=\"font-weight: 400;\">Maison de production\u00a0: SOMA<\/li>\n<li style=\"font-weight: 400;\">R\u00e9alisateur et photographe\u00a0: Christian Tremblay<\/li>\n<li style=\"font-weight: 400;\">Directeur photo\u00a0: Jonathan Decoste<\/li>\n<li style=\"font-weight: 400;\">Retoucheur\u00a0: Marc Denault<\/li>\n<li style=\"font-weight: 400;\">Postproduction\u00a0: Attraction Post<\/li>\n<li style=\"font-weight: 400;\">Studio d\u2019enregistrement\u00a0: Lamajeure<\/li>\n<li style=\"font-weight: 400;\">Ing\u00e9nieur de son\u00a0: Mathieu Morin<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83787\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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