{"id":83861,"date":"2021-04-28T04:53:34","date_gmt":"2021-04-28T08:53:34","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=83861"},"modified":"2021-04-28T04:53:34","modified_gmt":"2021-04-28T08:53:34","slug":"wink-strategies-signe-la-nouvelle-campagne-de-la-chambre-de-commerce-de-lest-de-montreal-pour-donner-de-lamour-a-son-quartier","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/wink-strategies-signe-la-nouvelle-campagne-de-la-chambre-de-commerce-de-lest-de-montreal-pour-donner-de-lamour-a-son-quartier\/","title":{"rendered":"Wink Strat\u00e9gies signe la nouvelle campagne de la Chambre de commerce de l\u2019Est de Montr\u00e9al pour donner de l\u2019amour \u00e0 son quartier"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-83862\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/est.jpg\" alt=\"\" width=\"753\" height=\"422\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/est.jpg 753w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/est-300x168.jpg 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">27 avril 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>L\u2019initiative \u00c7a se passe dans l\u2019Est, men\u00e9e par la Chambre de commerce de l\u2019Est de Montr\u00e9al, lance \u00ab Donne de l\u2019amour \u00e0 ton quartier \u00bb. Cette campagne sign\u00e9e Wink Strat\u00e9gies est d\u00e9di\u00e9e \u00e0 la promotion de l\u2019achat local.<\/strong><\/span><\/p>\n<p>D\u00e9ploy\u00e9e le 26 avril pour un mois, la campagne \u00ab Donne de l\u2019amour \u00e0 ton quartier \u00bb s\u2019inscrit dans l\u2019initiative Ca se passe dans l\u2019Est de la Chambre de commerce de l\u2019Est de Montr\u00e9al. Celle-ci vise \u00e0 encourager les commerces de d\u00e9tail et l\u2019achat local, ainsi qu\u2019\u00e0 promouvoir les diff\u00e9rents quartiers de l\u2019Est de Montr\u00e9al.<\/p>\n<p>Combinant capsules vid\u00e9os, marketing d\u2019influence, concours sur les r\u00e9seaux sociaux, publicit\u00e9 radio, banni\u00e8res et partenariats m\u00e9dias, la campagne joue sur tous les volets. L\u2019axe strat\u00e9gique Donne de l\u2019amour \u00e0 ton quartier a \u00e9t\u00e9 pens\u00e9 pour faire surgir une envie de magasiner dans les commerces de l\u2019Est et un esprit d\u2019appartenance.<\/p>\n<p>Au travers des diff\u00e9rentes actions, ce sont ainsi les quartiers et commerces de la Promenade Masson, T\u00e9treaultville, la Promenade Fleury, Pointe-aux-Trembles, ou encore de l\u2019avenue de Lorimier qui sont mis en valeur.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-83863\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/est-wnik.jpg\" alt=\"\" width=\"751\" height=\"750\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/est-wnik.jpg 751w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/est-wnik-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/est-wnik-144x144.jpg 144w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/p>\n<p>Afin d\u2019atteindre une audience mobile et locale, pr\u00eate \u00e0 se d\u00e9placer dans l\u2019Est ou y \u00e9tant d\u00e9j\u00e0 install\u00e9e, la strat\u00e9gie de recrutement d\u2019influenceurs s\u2019est orient\u00e9e vers des cr\u00e9atrices de contenus montr\u00e9alaises, francophones et anglophones, et promptes \u00e0 valoriser les commerces locaux.<\/p>\n<p>Avec des nano et micro-influenceuses telles qu\u2019OfftoMontreal, Une.maman.v\u00e9gane ou encore Eonnigiri, les Montr\u00e9alais sont invit\u00e9s \u00e0 d\u00e9clarer leur amour pour leurs commerces pr\u00e9f\u00e9r\u00e9s et \u00e0 participer \u00e0 des concours pour gagner des cartes cadeaux \u00e0 d\u00e9penser dans les commerces de l\u2019Est.<\/p>\n<p>Ces tirages seront \u00e9galement disponibles sur les comptes Facebook et Instagram de \u00c7a se passe dans l\u2019Est et annonc\u00e9s \u00e0 la radio.<\/p>\n<p>La strat\u00e9gie de contenus s\u2019est par ailleurs pench\u00e9e sur la mise en valeur des commer\u00e7ants de l\u2019Est afin de donner un visage aux entreprises locales. Enfin, des m\u00e9dias tels que Nightlife et Tastet ont \u00e9t\u00e9 sollicit\u00e9s pour valoriser eux-aussi les enseignes de l\u2019Est.<\/p>\n<p>Cr\u00e9dits :<\/p>\n<ul>\n<li>Annonceur : Chambre de commerce de l\u2019Est de Montr\u00e9al &#8211; Liane Drolet<\/li>\n<li>Dessinateur : Benoit Tardif<\/li>\n<li>Production de contenus &#8211; photographie : Genevi\u00e8ve V. B\u00e9rub\u00e9<\/li>\n<li>Marketing d\u2019influence et partenariats m\u00e9dias : Laurie Marcellesi<\/li>\n<li>Achats m\u00e9dias : Sophie Breuleux<\/li>\n<li>Motion design : Kamba Sita<\/li>\n<li>Graphisme : Alvin Kherraz<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83861\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/wink-strategies-signe-la-nouvelle-campagne-de-la-chambre-de-commerce-de-lest-de-montreal-pour-donner-de-lamour-a-son-quartier\/\"  data-item_title=\"Wink Strat\u00e9gies signe la nouvelle campagne de la Chambre de commerce de l\u2019Est de Montr\u00e9al pour donner de l\u2019amour \u00e0 son quartier\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/est.jpg\"  data-item_date=\"2021-04-28T04:53:34-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019initiative \u00c7a se passe dans l\u2019Est, men\u00e9e par la Chambre de commerce de l\u2019Est de Montr\u00e9al, lance \u00ab Donne de l\u2019amour \u00e0 ton quartier \u00bb. Cette campagne sign\u00e9e Wink Strat\u00e9gies est d\u00e9di\u00e9e \u00e0 la promotion de l\u2019achat local.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_83861\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/wink-strategies-signe-la-nouvelle-campagne-de-la-chambre-de-commerce-de-lest-de-montreal-pour-donner-de-lamour-a-son-quartier\/\"  data-item_title=\"Wink Strat\u00e9gies signe la nouvelle campagne de la Chambre de commerce de l\u2019Est de Montr\u00e9al pour donner de l\u2019amour \u00e0 son quartier\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/04\/est.jpg\"  data-item_date=\"2021-04-28T04:53:34-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":83862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[186,233,1176,224,1488,1075],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83861"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=83861"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83861\/revisions"}],"predecessor-version":[{"id":83864,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/83861\/revisions\/83864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/83862"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=83861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=83861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=83861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}