C\u2019est une rare et excitante occasion de cr\u00e9er une identit\u00e9 graphique qui servira de support \u00e0 des milliers de produits vendus partout dans le monde. L\u2019agence a voulu cr\u00e9er une identit\u00e9 moderne et raffin\u00e9e qui saurait rejoindre des 40 ans et plus cultiv\u00e9s, styl\u00e9s et jeunes de c\u0153ur. Le manifeste de marque et la signature \u00e9labor\u00e9s vont \u00e9galement en ce sens. Les formes du logo sont reprises comme code graphique dans toute l\u2019identit\u00e9 : \u00e7a cr\u00e9e un univers bien camp\u00e9 et bient\u00f4t facilement rep\u00e9r\u00e9. \u00bb, se r\u00e9jouit Marc-Andr\u00e9 Dionne, co-pr\u00e9sident de Hula Hoop Montr\u00e9al.<\/span><\/p><\/blockquote>\n![\"\"](\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/5_DecliA.jpg\")
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R\u00e9v\u00e9l\u00e9 le 1er mai, French Kiwis a choisi de s\u2019allier des influenceurs de choix pour propulser son lancement : Philippe Leblond (512K abonn\u00e9s Instagram) et Grece Ghanem (566K abonn\u00e9s Instagram) deviennent les \u00e9g\u00e9ries de la marque. Le lancement est support\u00e9 par une campagne 100 % num\u00e9rique.<\/p>\n
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Cr\u00e9dits<\/p>\n
\n- Client : French Kiwis \u2013 Gad Benchimol<\/li>\n
- Direction conseil : Marc-Andr\u00e9 Dionne<\/li>\n
- Direction artistique : Lothaire Fargetton<\/li>\n
- Designer graphique : M\u00e9lanie Poirier<\/li>\n
- Strat\u00e9gie de marque : Gabrielle Thom-Gadbois<\/li>\n
- Conception-r\u00e9daction : Lucas Ducreux<\/li>\n<\/ul>\n
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<\/div>\n","protected":false},"excerpt":{"rendered":"French Kiwis, une nouvelle marque pleine de fra\u00eecheur dans le secteur des lunettes de lecture et de soleil, fait son entr\u00e9e sur le march\u00e9. Les cr\u00e9ateurs montr\u00e9alais ont confi\u00e9 \u00e0 l\u2019agence Hula Hoop la conception compl\u00e8te de l\u2019identit\u00e9 de leur marque.<\/p>\n
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