{"id":84086,"date":"2021-05-04T14:38:22","date_gmt":"2021-05-04T18:38:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=84086"},"modified":"2021-05-05T08:57:34","modified_gmt":"2021-05-05T12:57:34","slug":"desjardins-et-bleublancrouge-celebrent-ces-endroits-ou-lon-se-sent-vraiment-chez-soi","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/desjardins-et-bleublancrouge-celebrent-ces-endroits-ou-lon-se-sent-vraiment-chez-soi\/","title":{"rendered":"Desjardins et Bleublancrouge c\u00e9l\u00e8brent ces endroits o\u00f9 l\u2019on se sent vraiment chez soi"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-84087\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Visuel-Assurances-Auto-Habitation-Desjardins.png\" alt=\"\" width=\"2772\" height=\"1554\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Visuel-Assurances-Auto-Habitation-Desjardins.png 2772w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Visuel-Assurances-Auto-Habitation-Desjardins-300x168.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Visuel-Assurances-Auto-Habitation-Desjardins-768x431.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Visuel-Assurances-Auto-Habitation-Desjardins-1024x574.png 1024w\" sizes=\"(max-width: 2772px) 100vw, 2772px\" \/><\/p>\n<p>4 mai 2021<\/p>\n<p><span style=\"font-size: 20px;\"><strong>Place aux sourires avec cette nouvelle campagne sign\u00e9e Desjardins et Bleublancrouge. Ensemble, ils proposent une fa\u00e7on nouvelle et authentique d\u2019aborder l\u2019assurance auto et habitation.<\/strong><\/span><\/p>\n<p>Une maison, tout comme une auto, c\u2019est un peu comme un cocon, une bulle o\u00f9 l\u2019on peut vraiment \u00eatre soi-m\u00eame, libre du regard et du jugement des autres. C\u2019est \u00e0 partir de cet insight simple et fort que Desjardins et Bleublancrouge invitent les gens \u00e0 bien prot\u00e9ger ces endroits qui leur sont chers.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/eWV9t1bhSOA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons voulu donner une plus grande valeur \u00e0 l\u2019assurance, un suppl\u00e9ment d\u2019\u00e2me \u00e0 ce que l\u2019on prot\u00e8ge. Parce que l\u2019assurance, \u00e7a va au-del\u00e0 des moments li\u00e9s \u00e0 la r\u00e9clamation et \u00e0 la soumission. \u00bb, d\u00e9clare Genevi\u00e8ve Roussel, directrice, Mise en march\u00e9, Desjardins<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">Cette campagne fait ressortir des moments authentiques, qu\u2019on peut seulement vivre quand on se sent chez soi. Ce sont des situations de tous les jours dans lesquelles plusieurs se reconna\u00eetront. \u00bb ajoute Marie-Julie Mercier, directrice de compte, Bleublancrouge<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/j-W9rejg8JQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>D\u00e9clin\u00e9e en fran\u00e7ais et en anglais, la campagne de grande envergure, fond\u00e9e sur la bienveillance, se d\u00e9ploie d\u2019abord \u00e0 la t\u00e9l\u00e9vision avec des messages de 30 secondes. Cette pr\u00e9sence t\u00e9l\u00e9 donne le coup d\u2019envoi \u00e0 plusieurs autres initiatives m\u00e9dias, y compris des banni\u00e8res num\u00e9riques et de la performance num\u00e9rique. D\u00e8s la mi-mai, on pourra \u00e9galement voir des vid\u00e9os de contenu pr\u00e9sentant de r\u00e9elles confidences recueillies dans une cabine vid\u00e9o mi-auto, mi-maison.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/0KrsotmbK6I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Cr\u00e9dits<\/p>\n<ul>\n<li>Client : Genevi\u00e8ve Roussel, directrice, Mise en march\u00e9; \u00c9milie Auger St-Jean, conseill\u00e8re principale, Mise en march\u00e9, M\u00e9lissa Michaud, conseill\u00e8re, Mise en march\u00e9, Desjardins<\/li>\n<li>Agence : Bleublancrouge<\/li>\n<li>M\u00e9dia : Glassroom<\/li>\n<li>Production : Les Enfants<\/li>\n<li>R\u00e9alisation : Ivan Grbovic<\/li>\n<li>Son : Lamajeure<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_84086\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/desjardins-et-bleublancrouge-celebrent-ces-endroits-ou-lon-se-sent-vraiment-chez-soi\/\"  data-item_title=\"Desjardins et Bleublancrouge c\u00e9l\u00e8brent ces endroits o\u00f9 l\u2019on se sent vraiment chez soi\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Visuel-Assurances-Auto-Habitation-Desjardins-1024x574.png\"  data-item_date=\"2021-05-04T14:38:22-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Place aux sourires avec cette nouvelle campagne sign\u00e9e Desjardins et Bleublancrouge. Ensemble, ils proposent une fa\u00e7on nouvelle et authentique d\u2019aborder l\u2019assurance auto et habitation.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_84086\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/desjardins-et-bleublancrouge-celebrent-ces-endroits-ou-lon-se-sent-vraiment-chez-soi\/\"  data-item_title=\"Desjardins et Bleublancrouge c\u00e9l\u00e8brent ces endroits o\u00f9 l\u2019on se sent vraiment chez soi\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Visuel-Assurances-Auto-Habitation-Desjardins-1024x574.png\"  data-item_date=\"2021-05-04T14:38:22-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":84087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[329,373],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/84086"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=84086"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/84086\/revisions"}],"predecessor-version":[{"id":84092,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/84086\/revisions\/84092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/84087"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=84086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=84086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=84086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}