{"id":84227,"date":"2021-05-10T17:16:52","date_gmt":"2021-05-10T21:16:52","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=84227"},"modified":"2021-05-10T17:16:52","modified_gmt":"2021-05-10T21:16:52","slug":"une-nouvelle-campagne-pour-protegez-vous-signee-gendron-communication","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-nouvelle-campagne-pour-protegez-vous-signee-gendron-communication\/","title":{"rendered":"Une nouvelle campagne pour Prot\u00e9gez-vous sign\u00e9e Gendron Communication"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-84228\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Protegez-Vous_Maquette.jpg\" alt=\"\" width=\"1920\" height=\"2892\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Protegez-Vous_Maquette.jpg 1920w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Protegez-Vous_Maquette-199x300.jpg 199w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Protegez-Vous_Maquette-768x1157.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Protegez-Vous_Maquette-680x1024.jpg 680w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>10 mai 2021<\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour son tout premier mandat avec l\u2019agence Gendron Communication, Prot\u00e9gez-Vous lance une toute nouvelle campagne qui encourage les consommateurs \u00e0 consulter ses avis 100 % ind\u00e9pendants et fiables.<\/strong><\/span><\/p>\n<p>Malgr\u00e9 l\u2019abondance d\u2019informations et de renseignements, il est souvent difficile pour les consommateurs d\u2019aujourd\u2019hui de trouver les vraies r\u00e9ponses \u00e0 leurs questions et d\u2019obtenir une opinion cr\u00e9dible lorsque vient le temps de choisir un produit. Prot\u00e9gez-Vous existe pour combler ce besoin gr\u00e2ce \u00e0 son mod\u00e8le ind\u00e9pendant et \u00e0 ses \u00e9valuations de produits rigoureuses.<\/p>\n<p>\u00c0 l\u2019aide de quelques lignes incisives, la campagne a pour but de faire r\u00e9fl\u00e9chir le consommateur sur l\u2019information qu\u2019il collecte et de cr\u00e9er chez lui le r\u00e9flexe de consulter Prot\u00e9gez-Vous avant d\u2019acheter. Utilisant une palette de couleurs \u00e9clatantes et un design au look monochrome, la cr\u00e9ation graphique centralise l\u2019attention sur le message de Prot\u00e9gez-Vous, tout en repr\u00e9sentant les principales cat\u00e9gories de produits test\u00e9s.<\/p>\n<p>Combinant une offensive en affichage traditionnel et en num\u00e9rique, la campagne met de l\u2019avant le positionnement unique de Prot\u00e9gez-Vous en tant que m\u00e9dia ind\u00e9pendant de toute influence commerciale et fait valoir les recommandations pratiques et ind\u00e9pendantes que Prot\u00e9gez-Vous offre pour accompagner les consommateurs au quotidien.<\/p>\n<p>Cr\u00e9dits :<\/p>\n<ul>\n<li>Annonceur : Prot\u00e9gez-Vous<\/li>\n<li>Agence : Gendron Communication<\/li>\n<li>Clients : Vincent David, Julie Koenig<\/li>\n<li>Service-conseil : St\u00e9phanie Labelle, Thibaut Rochette, Catherine Forand<\/li>\n<li>Cr\u00e9ation : Roxanne Lemoy, Martin Barry<\/li>\n<li>M\u00e9dia : \u00c9milie Marinier<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_84227\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  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fiables.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_84227\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas 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