{"id":84231,"date":"2021-05-11T15:54:10","date_gmt":"2021-05-11T19:54:10","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=84231"},"modified":"2021-05-11T15:54:10","modified_gmt":"2021-05-11T19:54:10","slug":"cossette-et-mcdonalds-misent-sur-lauthenticite","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-et-mcdonalds-misent-sur-lauthenticite\/","title":{"rendered":"Cossette et McDonald&rsquo;s misent sur l&rsquo;authenticit\u00e9"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone wp-image-63186 size-full\" src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2021\/05\/Poutine-book_2560x1440.jpg\" alt=\"\" width=\"2560\" height=\"1440\" \/><\/p>\n<p>11 mai 2021<\/p>\n<p><span style=\"font-size: 20px;\"><strong><span style=\"font-family: 'Helvetica Neue'; color: black;\">Pour sa plus r\u00e9cente campagne pour McDonald&rsquo;s, Cossette mise sur l&rsquo;authenticit\u00e9 de fa\u00e7on cr\u00e9ative en retra\u00e7ant l\u2019histoire de la l\u00e9gendaire poutine dans une vid\u00e9o de 60\u00a0secondes. Enti\u00e8rement tourn\u00e9e en p\u00e9riph\u00e9rie de Victoriaville, la vid\u00e9o int\u00e8gre diff\u00e9rents \u00e9l\u00e9ments pertinents de la mythique histoire de la recette.<\/span><\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-family: 'Helvetica Neue'; color: #222222; background: white; font-size: 16px;\">\u00ab\u00a0Nous avons voulu r\u00e9aliser une campagne \u00e0 la hauteur de cette recette embl\u00e9matique qu\u00e9b\u00e9coise, de fa\u00e7on cr\u00e9ative mais surtout authentique. C\u2019est pourquoi nous avons choisi d\u2019adopter un style plus proche du clip et de la vid\u00e9o de sport \u00e9pique que celui de la publicit\u00e9 dite traditionnelle\u00a0\u00bb, explique C\u00e9dric\u00a0Audet, directeur de cr\u00e9ation chez Cossette, qui s\u2019est joint \u00e0 l\u2019\u00e9quipe de Montr\u00e9al en mars dernier.\u00a0<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/6cGXTrMTTD0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p style=\"margin: 0cm; text-align: justify;\"><span style=\"font-family: 'Helvetica Neue'; color: black;\">La publicit\u00e9, qui met en sc\u00e8ne \u00e0 la fois com\u00e9diens et non-com\u00e9diens de Warwick et Drummondville, pour ajouter une touche suppl\u00e9mentaire d\u2019authenticit\u00e9 au contenu, rouvre ainsi le grand d\u00e9bat autour des origines de la fameuse poutine.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Helvetica Neue'; color: #222222; background: white;\">Le dynamisme de la vid\u00e9o est quant \u00e0 lui servi par une r\u00e9alisation sign\u00e9e Le\u00a0Ged et une musique originale compos\u00e9e par Vlooper d\u2019Alaclair Ensemble.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span style=\"font-family: 'Helvetica Neue'; color: black;\">Cr\u00e9dits<\/span><\/b><\/p>\n<p style=\"margin: 0cm;\"><span style=\"font-family: 'Helvetica Neue'; color: black;\">Annonceur\u00a0:\u00a0McDonald\u2019s du Canada<\/span><\/p>\n<p style=\"margin: 0cm;\"><span style=\"font-family: 'Helvetica Neue'; color: black;\">Agence\u00a0: Cossette<\/span><\/p>\n<p style=\"margin: 0cm;\"><span style=\"font-family: 'Helvetica Neue'; color: black;\">Clientes : McDonald\u2019s Canada, Melissa Hains, Suzanne Grondin, Andr\u00e9anne Gilbert<\/span><\/p>\n<p style=\"margin: 0cm;\"><span style=\"font-family: 'Helvetica Neue'; color: black;\">Production : G\u00e9raldine Beaulieu<\/span><\/p>\n<p style=\"margin: 0cm;\"><span style=\"font-family: 'Helvetica Neue'; color: black;\">Agence m\u00e9dia\u00a0: OMD<\/span><\/p>\n<p style=\"margin: 0cm;\"><span style=\"font-family: 'Helvetica Neue'; color: black;\">Maison de production : Les Enfants<\/span><\/p>\n<p style=\"margin: 0cm;\"><span style=\"font-family: 'Helvetica Neue'; color: black;\">R\u00e9alisation : GED<\/span><\/p>\n<p style=\"margin: 0cm;\"><span style=\"font-family: 'Helvetica Neue'; color: black;\">Post-production : Outpost<\/span><\/p>\n<p style=\"margin: 0cm;\"><span style=\"font-family: 'Helvetica Neue'; color: black;\">Son : LaMajeure<\/span><\/p>\n<p style=\"margin: 0cm;\"><span style=\"font-family: 'Helvetica Neue'; color: black;\">Musique originale : Vlooper<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span 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