{"id":84349,"date":"2021-05-13T17:21:28","date_gmt":"2021-05-13T21:21:28","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=84349"},"modified":"2021-05-13T17:21:28","modified_gmt":"2021-05-13T21:21:28","slug":"imago-communication-signe-la-nouvelle-image-territoriale-de-la-beauce","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/imago-communication-signe-la-nouvelle-image-territoriale-de-la-beauce\/","title":{"rendered":"Imago Communication signe la nouvelle image territoriale de la Beauce"},"content":{"rendered":"

\"\"<\/p>\n

13 mai 2021<\/span><\/p>\n

Imago communication, une agence situ\u00e9e en Chaudi\u00e8re-Appalaches, pr\u00e9cis\u00e9ment \u00e0 Sainte-Marie, pr\u00e9sente sa nouvelle cr\u00e9ation.<\/strong><\/span><\/p>\n

Issue d’une r\u00e9flexion de plusieurs mois, l’\u00e9quipe de cr\u00e9ation de la strat\u00e9gie Manon Jomphe a r\u00e9ussi \u00e0 comprendre et pr\u00e9senter l’\u00e2me, la fiert\u00e9, la particularit\u00e9 Beauceronne.<\/p>\n

D\u00e9voil\u00e9e la semaine derni\u00e8re, elle se veut rassembleuse et dynamique. En collaboration avec l’ensemble des instances \u00e9conomiques et politiques de la Beauce, la nouvelle image sera d\u00e9ploy\u00e9e dans les prochains mois.<\/p>\n

\"\"<\/p>\n

Fortement inspir\u00e9 des valeurs beauceronnes, le slogan principal d\u00e9velopp\u00e9 \u00ab VRAIMENT BEAUCE! \u00bb, court et punch\u00e9, \u00e9voque l’authenticit\u00e9, sans demi-mesure et fi\u00e8rement assum\u00e9e.<\/p>\n

\u00c0 cela s\u2019ajoute l\u2019application de couleurs franches et distinctives pour les diff\u00e9rentes client\u00e8les cibles : le tourisme (rouge), les affaires (bleu), les Beaucerons (orange) et les jeunes (vert). L\u2019image principale met en \u00e9vidence un trait de la personnalit\u00e9 du Beauceron, accompagn\u00e9 d\u2019un amalgame de couleurs repr\u00e9sentant les 4 cibles, des ic\u00f4nes et des motifs offrent un ensemble color\u00e9, original et vivant, \u00e0 l\u2019image des Beaucerons!<\/p>\n

\"\"<\/p>\n

Des messages mettant en vedette le mot \u00ab vrai \u00bb, permettent des d\u00e9clinaisons \u00e0 l\u2019infini du concept. Le mot cl\u00e9 utilis\u00e9 (hashtag) \u00ab #vraimentbeauce \u00bb, permettra de r\u00e9pertorier et retrouver rapidement le con tenu associ\u00e9 \u00e0 la campagne.<\/p>\n

<\/span><\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Imago communication, une agence situ\u00e9e en Chaudi\u00e8re-Appalaches, pr\u00e9cis\u00e9ment \u00e0 Sainte-Marie, pr\u00e9sente sa nouvelle cr\u00e9ation.<\/p>\n

<\/span>
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