{"id":84744,"date":"2021-05-19T15:04:52","date_gmt":"2021-05-19T19:04:52","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=84744"},"modified":"2021-05-19T15:04:55","modified_gmt":"2021-05-19T19:04:55","slug":"lordre-des-cpa-du-quebec-mandate-cri-agence-pour-faire-connaitre-ses-membres","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lordre-des-cpa-du-quebec-mandate-cri-agence-pour-faire-connaitre-ses-membres\/","title":{"rendered":"L\u2019Ordre des CPA du Qu\u00e9bec mandate CRI agence pour faire conna\u00eetre ses membres"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"622\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/CPA-1024x622.jpg\" alt=\"\" class=\"wp-image-84745\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/CPA-1024x622.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/CPA-300x182.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/CPA-768x466.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/CPA.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>19 mai 2021<\/p>\n<p><strong><a href=\"https:\/\/cpaquebec.ca\/\">L\u2019Ordre des comptables professionnels agr\u00e9\u00e9s <\/a>(CPA) du Qu\u00e9bec est l\u2019un des plus importants ordres professionnels de la province. Ses membres, les CPA, jouent un r\u00f4le de premier plan dans le monde des affaires. Certains entrepreneurs, organisations et gestionnaires s\u2019interrogent toutefois quant \u00e0 la fa\u00e7on de trouver le bon CPA, qui saura les accompagner en fonction de leurs besoins sp\u00e9cifiques. C\u2019est dans ce cadre que l\u2019Ordre a fait appel \u00e0 <a href=\"https:\/\/www.criagence.ca\/\">CRI agence<\/a> pour d\u00e9velopper du mat\u00e9riel p\u00e9renne qui viendra r\u00e9pondre de fa\u00e7on concr\u00e8te aux interrogations de la cible et ainsi favoriser l\u2019embauche ou la consultation d\u2019un CPA.<\/strong><\/p>\n<p>Pour permettre \u00e0 la cible de se reconna\u00eetre dans des contenus authentiques, deux entrepreneurs aguerris ont \u00e9t\u00e9 mis en lumi\u00e8re (M\u00e9lissa Harvey de Zorah biocosm\u00e9tiques et Pascal Nataf d\u2019Affordance Studio). \u00c0 travers les contenus pr\u00e9sent\u00e9s sous la forme d\u2019un jeu-questionnaire, ces derniers partagent leurs bons coups et les erreurs \u00e0 \u00e9viter lorsqu\u2019on se lance en affaires, en plus de t\u00e9moigner de la valeur ajout\u00e9e de faire affaire avec un CPA pour leur organisation, autant dans des contextes op\u00e9rationnels que strat\u00e9giques.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le compte est bon \u2013 \u00c9pisode 1 \u2013 Pourquoi faire affaire avec un CPA?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/IhtzfvjlOYs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Dans le but d\u2019offrir du contenu divertissant et ludique, l\u2019\u00e9quipe a fait appel \u00e0 la com\u00e9dienne Marie-\u00c8ve Morency pour animer la discussion avec les entrepreneurs. Cette voix \u00e0 la personnalit\u00e9 irr\u00e9v\u00e9rencieuse, horscam\u00e9ra et reprenant les codes de la t\u00e9l\u00e9r\u00e9alit\u00e9, n\u2019h\u00e9site pas \u00e0 taquiner et \u00e0 rebondir sur les propos des entrepreneurs. Un montage serr\u00e9 ajoute au dynamisme des capsules, en plus des effets sonores et des \u00e9l\u00e9ments graphiques anim\u00e9s, dont l\u2019identit\u00e9 visuelle a \u00e9t\u00e9 d\u00e9velopp\u00e9e sp\u00e9cifiquement pour ce mandat.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"622\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Plan-de-travail-5-002-1024x622.jpg\" alt=\"\" class=\"wp-image-84746\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Plan-de-travail-5-002-1024x622.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Plan-de-travail-5-002-300x182.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Plan-de-travail-5-002-768x466.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Plan-de-travail-5-002.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>CRI agence<\/strong><\/p>\n<p>Directeur de cr\u00e9ation&nbsp;: Mounir Fadlou<\/p>\n<p>Concepteur-r\u00e9dacteur&nbsp;: S\u00e9bastien Tougas<\/p>\n<p>Design graphique&nbsp;: Baptiste Desmonts<\/p>\n<p>Service-conseil : Jean-Fran\u00e7ois Garneau<\/p>\n<p>Strat\u00e9gie&nbsp;: Julien Brunet<\/p>\n<p><strong>La Gu\u00e9rilla<\/strong><\/p>\n<p>Producteur : Francis Bourque<\/p>\n<p>Coordonnatrice de production : \u00c9lizabeth Truchon<\/p>\n<p>R\u00e9alisatrice&nbsp;: Cristina Martins<\/p>\n<p>DOP&nbsp;: Mathieu \u00c9lie<\/p>\n<p>Montage et motion design&nbsp;: Ugo Poinas<br \/>Mixage sonore : Manuel Marie<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_84744\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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