{"id":84922,"date":"2021-05-26T11:33:00","date_gmt":"2021-05-26T15:33:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=84922"},"modified":"2021-05-25T16:33:54","modified_gmt":"2021-05-25T20:33:54","slug":"proctor-gamble-et-fuel-digital-media-font-equipe-pour-atteindre-les-nouveaux-parents","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/proctor-gamble-et-fuel-digital-media-font-equipe-pour-atteindre-les-nouveaux-parents\/","title":{"rendered":"Proctor &#038; Gamble et Fuel Digital Media font \u00e9quipe pour atteindre les nouveaux parents"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"959\" height=\"446\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Communique_Fuel_1-002.png\" alt=\"\" class=\"wp-image-84923\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Communique_Fuel_1-002.png 959w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Communique_Fuel_1-002-300x140.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Communique_Fuel_1-002-768x357.png 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/figure>\n<p>26 mai 2021<\/p>\n<p><strong><a href=\"https:\/\/pg.ca\/fr-ca\/\">Proctor &amp; Gamble<\/a> a choisi <a href=\"https:\/\/www.fueldigitalmedia.com\/\">Fuel Digital Media <\/a>et <a href=\"https:\/\/www.mamanpourlavie.com\/\">Mamanpourlavie.com<\/a> pour la r\u00e9alisation d\u2019une campagne num\u00e9rique pour sa marque Pampers.<\/strong><\/p>\n<p>Destin\u00e9e \u00e0 aider et \u00e0 accompagner les jeunes familles du Qu\u00e9bec lors des premiers jours avec leur nouveau-n\u00e9, cette campagne comprend une vari\u00e9t\u00e9 d\u2019initiatives de visibilit\u00e9 qui maximisent les possibilit\u00e9s d\u2019interactions entre Pampers et son audience cible.<\/p>\n<p>D\u2019abord, un volet contenu propose huit articles conseils sur les soins et le bien \u00eatre des nouveau-n\u00e9s. Trois de ces articles ont sp\u00e9cialement \u00e9t\u00e9 cr\u00e9\u00e9s pour l\u2019occasion. Les cinq autres ont \u00e9t\u00e9 choisis parmi une liste de contenus similaires d\u00e9j\u00e0 existants. Mis \u00e0 jour pour les besoins de la campagne, ces cinq articles ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s en fonction de deux grands crit\u00e8res\u00a0: leur forte affinit\u00e9 avec la th\u00e9matique de la campagne, et le haut niveau d\u2019engagement qu\u2019ils g\u00e9n\u00e8rent d\u00e9j\u00e0 aupr\u00e8s des jeunes familles de Mamanpourlavie.com. Une campagne de marketing par courriel compl\u00e8te la strat\u00e9gie de contenu.<\/p>\n<p>Enfin, un volet m\u00e9dia, s\u2019appuyant sur la commandite d\u2019articles li\u00e9s au premier trimestre de la vie d\u2019un b\u00e9b\u00e9, couronne l\u2019ensemble.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Parce qu\u2019elles sont aussi vari\u00e9es que compl\u00e9mentaires, ces int\u00e9grations multiplient les points d\u2019interactions entre Pampers et la communaut\u00e9 de jeunes familles de Manampourlavie.com\u00a0\u00bb explique Alain L\u00e9veill\u00e9, Directeur des solutions de contenu chez Fuel Digital Media. \u00ab Non seulement cette approche contribue-t-elle \u00e0 consolider le statut <em>top-of-mind<\/em> de Pampers aupr\u00e8s de sa client\u00e8le cible, mais son caract\u00e8re informatif et utile favorise aussi la conversion vers le site de Pampers\u00a0\u00bb.<\/p>\n<\/blockquote>\n<p>D\u2019une dur\u00e9e de 3 mois, la campagne est pr\u00e9sentement d\u00e9ploy\u00e9e sur Mamanpourlavie.com.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p>Annonceur\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0 Pampers<\/p>\n<p>R\u00e9gie&nbsp;: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fuel Digital Media<\/p>\n<p>\u00c9diteur&nbsp;: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Mamanpourlavie.com<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_84922\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/proctor-gamble-et-fuel-digital-media-font-equipe-pour-atteindre-les-nouveaux-parents\/\"  data-item_title=\"Proctor &amp; Gamble et Fuel Digital Media font \u00e9quipe pour atteindre les nouveaux parents\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Communique_Fuel_1-002.png\"  data-item_date=\"2021-05-26T11:33:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Proctor &#038; Gamble a choisi Fuel Digital Media et Mamanpourlavie.com pour la r\u00e9alisation d\u2019une campagne num\u00e9rique pour sa marque Pampers.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_84922\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/proctor-gamble-et-fuel-digital-media-font-equipe-pour-atteindre-les-nouveaux-parents\/\"  data-item_title=\"Proctor &amp; Gamble et Fuel Digital Media font \u00e9quipe pour atteindre les nouveaux parents\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Communique_Fuel_1-002.png\"  data-item_date=\"2021-05-26T11:33:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":84923,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,454,1176,642],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/84922"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=84922"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/84922\/revisions"}],"predecessor-version":[{"id":84925,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/84922\/revisions\/84925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/84923"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=84922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=84922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=84922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}