{"id":84950,"date":"2021-05-26T14:28:14","date_gmt":"2021-05-26T18:28:14","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=84950"},"modified":"2021-05-26T14:28:18","modified_gmt":"2021-05-26T18:28:18","slug":"mondou-mandate-dyade-pour-le-developpement-de-la-marque-petstory","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/mondou-mandate-dyade-pour-le-developpement-de-la-marque-petstory\/","title":{"rendered":"Mondou mandate Dyade pour le d\u00e9veloppement de la marque Petstory"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_2-1024x1024.jpg\" alt=\"\" class=\"wp-image-84951\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_2-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_2-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_2-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_2-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_2-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_2.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>26 mai 2021<\/p>\n<p><strong><a href=\"https:\/\/www.dyade.com\/\">Dyade<\/a>, une agence de communication cr\u00e9ative et collaborative, s\u2019est vue confier le mandat de conceptualiser et de d\u00e9velopper la nouvelle marque <a href=\"https:\/\/www.mondou.com\/fr-CA\/toutes-les-marques\/Petstory\">Petstory de Mondou<\/a>. Proposant de la nourriture et des g\u00e2teries pour animaux, la gamme de produits cible une client\u00e8le jeune au moyen d\u2019\u00e9l\u00e9ments visuels et textuels inspir\u00e9s de l\u2019univers de la bande dessin\u00e9e.<\/strong><\/p>\n<p>Dans le cadre du projet, Dyade a con\u00e7u des illustrations simples et vivantes d\u2019animaux de compagnie s\u2019exprimant par l\u2019entremise de bulles de texte amusantes. Ce concept s\u2019arrime au slogan de la marque, \u00ab\u2009histoires \u00e0 croquer\u2009\u00bb, pour former un assortiment de produits hors du commun jouissant d\u2019un positionnement unique sur le march\u00e9. L\u2019utilisation de phylact\u00e8res et d\u2019illustrations dynamiques sur les emballages met \u00e9galement en valeur l\u2019aspect ludique de la marque.<\/p>\n<p>Ayant pris part \u00e0 la refonte de plusieurs marques de Mondou par le pass\u00e9, Dyade constituait un partenaire de choix pour la r\u00e9alisation de cet ambitieux projet.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Notre nouvelle gamme devait se distinguer dans un march\u00e9 hautement concurrentiel. La r\u00e9alisation du projet n\u00e9cessitait une grande complicit\u00e9 et de l\u2019audace de la part des intervenants. Ces qualit\u00e9s partag\u00e9es avec Dyade nous ont permis d\u2019obtenir des r\u00e9sultats exceptionnels qui \u00e9tablissent des bases solides pour le d\u00e9veloppement de Petstory\u2009\u00bb, a d\u00e9clar\u00e9 Marie-France Dumont, Directrice de marques, Mondou.<\/p>\n<\/blockquote>\n<p>En \u00e9troite collaboration avec l\u2019\u00e9quipe de Mondou, Dyade a su cr\u00e9er une image de marque distinctive, simple et dynamique. Au moyen d\u2019illustrations et de textes amusants, l\u2019accent a \u00e9t\u00e9 port\u00e9 sur le th\u00e8me de Petstory, soit les moments agr\u00e9ables pass\u00e9s avec nos animaux de compagnie.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"535\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_1-1024x535.jpg\" alt=\"\" class=\"wp-image-84952\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_1-1024x535.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_1-300x157.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_1-768x401.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_84950\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/mondou-mandate-dyade-pour-le-developpement-de-la-marque-petstory\/\"  data-item_title=\"Mondou mandate Dyade pour le d\u00e9veloppement de la marque Petstory\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_2-1024x1024.jpg\"  data-item_date=\"2021-05-26T14:28:14-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dyade, une agence de communication cr\u00e9ative et collaborative, s\u2019est vue confier le mandat de conceptualiser et de d\u00e9velopper la nouvelle marque Petstory de Mondou. Proposant de la nourriture et des g\u00e2teries pour animaux, la gamme de produits cible une client\u00e8le jeune au moyen d\u2019\u00e9l\u00e9ments visuels et textuels inspir\u00e9s de l\u2019univers de la bande dessin\u00e9e.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_84950\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/mondou-mandate-dyade-pour-le-developpement-de-la-marque-petstory\/\"  data-item_title=\"Mondou mandate Dyade pour le d\u00e9veloppement de la marque Petstory\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/05\/Dyade_Mondou_Petstory_2-1024x1024.jpg\"  data-item_date=\"2021-05-26T14:28:14-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":84951,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[529,1010,975],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/84950"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=84950"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/84950\/revisions"}],"predecessor-version":[{"id":84953,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/84950\/revisions\/84953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/84951"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=84950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=84950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=84950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}