{"id":85202,"date":"2021-06-01T15:47:49","date_gmt":"2021-06-01T19:47:49","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=85202"},"modified":"2021-06-02T09:47:34","modified_gmt":"2021-06-02T13:47:34","slug":"g2-accompagne-le-gouvernement-dans-une-campagne-pour-la-lutte-contre-les-changements-climatiques","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/g2-accompagne-le-gouvernement-dans-une-campagne-pour-la-lutte-contre-les-changements-climatiques\/","title":{"rendered":"lg2 accompagne le gouvernement dans une campagne pour la lutte contre les changements climatiques"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"575\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/2.-lg2_MELCC_Courte-pointe2-1024x575.png\" alt=\"\" class=\"wp-image-85203\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/2.-lg2_MELCC_Courte-pointe2-1024x575.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/2.-lg2_MELCC_Courte-pointe2-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/2.-lg2_MELCC_Courte-pointe2-768x431.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/2.-lg2_MELCC_Courte-pointe2.png 1205w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>1 juin 2021<\/p>\n<p><strong><a href=\"https:\/\/lg2.com\/\">lg2<\/a> a collabor\u00e9 avec le minist\u00e8re de l\u2019Environnement et de la Lutte contre les changements climatiques (<a href=\"https:\/\/www.environnement.gouv.qc.ca\/\">MELCC<\/a>) pour inviter les Qu\u00e9b\u00e9cois \u00e0 se mobiliser pour la r\u00e9duction des gaz \u00e0 effets de serre (GES). Dans cette premi\u00e8re campagne de masse, le MELCC souhaite mobiliser la population qu\u00e9b\u00e9coise \u00e0 participer activement et collectivement \u00e0 l&rsquo;atteinte de la cible de r\u00e9duction de 37,5 % de nos \u00e9missions d&rsquo;ici 2030 fix\u00e9e dans le Plan pour une \u00e9conomie verte (PEV). <\/strong><\/p>\n<p>Imagin\u00e9e par lg2 en collaboration avec le Minist\u00e8re, l\u2019offensive rappelle aux Qu\u00e9b\u00e9cois que c&rsquo;est par des gestes au quotidien et des grands projets qu&rsquo;il est possible d&rsquo;y arriver.<\/p>\n<p>\u00ab On souhaitait trouver une image juste et forte pour repr\u00e9senter ce projet collectif qui, pour aboutir, n\u00e9cessite plusieurs morceaux. Et parce que le Qu\u00e9bec de demain on le b\u00e2tit aussi pour nos enfants, qui de mieux que nos futurs citoyens pour narrer cette offensive mobilisatrice \u00bb, explique Alexandre Jourdain, associ\u00e9 et directeur de cr\u00e9ation chez lg2.<\/p>\n<p>La campagne se d\u00e9ploie \u00e0 la t\u00e9l\u00e9vision et sur le web avec des messages vid\u00e9os. Le Minist\u00e8re profite aussi de l\u2019occasion pour faire son entr\u00e9e sur la plateforme Instagram avec sa page @environnementqc, en donnant vie \u00e0 la courtepointe \u00e0 travers pr\u00e8s de 30 carr\u00e9s illustrant des actions et projets concrets \u00e0 mettre en place pour atteindre nos cibles de r\u00e9duction des GES.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_85202\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>lg2 a collabor\u00e9 avec le minist\u00e8re de l\u2019Environnement et de la Lutte contre les changements climatiques (MELCC) pour inviter les Qu\u00e9b\u00e9cois \u00e0 se mobiliser pour la r\u00e9duction des gaz \u00e0 effets de serre (GES).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_85202\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/g2-accompagne-le-gouvernement-dans-une-campagne-pour-la-lutte-contre-les-changements-climatiques\/\"  data-item_title=\"lg2 accompagne le gouvernement dans une campagne pour la lutte contre les changements climatiques\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/2.-lg2_MELCC_Courte-pointe2-1024x575.png\"  data-item_date=\"2021-06-01T15:47:49-04:00\"  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