{"id":85206,"date":"2021-06-01T15:53:32","date_gmt":"2021-06-01T19:53:32","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=85206"},"modified":"2021-06-02T09:44:01","modified_gmt":"2021-06-02T13:44:01","slug":"ccm-et-glassroom-unissent-leurs-forces","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ccm-et-glassroom-unissent-leurs-forces\/","title":{"rendered":"CCM et Glassroom unissent leurs forces"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Visuel-ccmxglassroom-1-1024x576.jpg\" alt=\"\" class=\"wp-image-85208\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Visuel-ccmxglassroom-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Visuel-ccmxglassroom-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Visuel-ccmxglassroom-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Visuel-ccmxglassroom-1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Visuel-ccmxglassroom-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>1 juin 2021<\/p>\n<p><strong>Dans une \u00e8re m\u00e9dia o\u00f9 l\u2019utilisation des donn\u00e9es probantes conf\u00e8re un avantage comp\u00e9titif important aux annonceurs qui en font un usage intelligent et strat\u00e9gique, <a href=\"https:\/\/www.glassroom.ca\/fr\">Glassroom<\/a> est fi\u00e8re d\u2019unir ses forces \u00e0 celles d\u2019une marque embl\u00e9matique comme <a href=\"https:\/\/ccmhockey.com\/\">CCM<\/a> en ce qui a trait \u00e0 la strat\u00e9gie m\u00e9dia, \u00e0 l\u2019activation m\u00e9dia, ainsi qu\u2019aux t\u00e2ches reli\u00e9es \u00e0 la gestion de la performance num\u00e9rique et des audiences.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Un climat de collaboration s\u2019est tout de suite install\u00e9 entre nos \u00e9quipes pour n\u2019en former qu\u2019une seule, forte et unie.  Tout comme CCM, nous sommes port\u00e9s par un esprit de comp\u00e9tition et par l\u2019atteinte d\u2019objectifs ambitieux \u00e0 tous les niveaux. \u00bb a d\u00e9clar\u00e9 Dave Gourde, pr\u00e9sident-associ\u00e9, Glassroom.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Alors que nous \u00e9tions \u00e0 la recherche d\u2019une agence m\u00e9dia strat\u00e9gique pour revoir l\u2019ensemble de notre \u00e9cosyst\u00e8me num\u00e9rique, Glassroom s\u2019est impos\u00e9e comme une \u00e9vidence. Leur expertise globale, leur utilisation des donn\u00e9es pour guider la prise de d\u00e9cisions et leur approche collaborative en font un partenaire de choix. \u00bb raconte Caroline Losson, chef de la direction du marketing, CCM Hockey.<\/p>\n<\/blockquote>\n<p>Le mandat s\u2019applique \u00e0 la couverture des march\u00e9s du Canada et des \u00c9tats-Unis.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_85206\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\" 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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans une \u00e8re m\u00e9dia o\u00f9 l\u2019utilisation des donn\u00e9es probantes conf\u00e8re un avantage comp\u00e9titif important aux annonceurs qui en font un usage intelligent et strat\u00e9gique, Glassroom est fi\u00e8re d\u2019unir ses forces \u00e0 celles d\u2019une marque embl\u00e9matique comme CCM en ce qui a trait \u00e0 la strat\u00e9gie m\u00e9dia, \u00e0 l\u2019activation m\u00e9dia, ainsi qu\u2019aux t\u00e2ches reli\u00e9es \u00e0 la gestion de la performance num\u00e9rique et des audiences.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_85206\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ccm-et-glassroom-unissent-leurs-forces\/\"  data-item_title=\"CCM et Glassroom unissent leurs forces\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Visuel-ccmxglassroom-1024x576.jpg\"  data-item_date=\"2021-06-01T15:53:32-04:00\"  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