{"id":85570,"date":"2021-06-11T11:24:22","date_gmt":"2021-06-11T15:24:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=85570"},"modified":"2021-06-11T11:24:26","modified_gmt":"2021-06-11T15:24:26","slug":"cbc-radio-canada-fait-appel-a-frank-pour-lancer-mauril-la-nouvelle-plateforme-dapprentissage-des-langues","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cbc-radio-canada-fait-appel-a-frank-pour-lancer-mauril-la-nouvelle-plateforme-dapprentissage-des-langues\/","title":{"rendered":"CBC\/Radio-Canada fait appel \u00e0 Frank pour lancer Mauril, la nouvelle plateforme d\u2019apprentissage des langues"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Mauril-pausedefi-1024x1024.jpg\" alt=\"\" class=\"wp-image-85571\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Mauril-pausedefi-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Mauril-pausedefi-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Mauril-pausedefi-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Mauril-pausedefi-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Mauril-pausedefi-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Mauril-pausedefi.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>11 juin 2021<\/p>\n<p><strong>Apr\u00e8s avoir livr\u00e9 un important mandat sur la strat\u00e9gie de contenu de la marque institutionnelle de <a href=\"https:\/\/cbc.radio-canada.ca\/fr\">CBC\/Radio-Canada<\/a>, l\u2019agence Frank vient de r\u00e9aliser une seconde collaboration avec le diffuseur public pour le d\u00e9ploiement de la nouvelle plateforme Mauril. Lanc\u00e9e tout r\u00e9cemment, <a href=\"https:\/\/mauril.ca\/\">Mauril<\/a> est une plateforme d\u2019apprentissage du fran\u00e7ais et de l\u2019anglais gr\u00e2ce \u00e0 des contenus vari\u00e9s, stimulants et divertissants de CBC\/Radio-Canada<\/strong>.<\/p>\n<p>Totalement gratuite, Mauril a \u00e9t\u00e9 con\u00e7ue gr\u00e2ce \u00e0 l\u2019apport d\u2019experts p\u00e9dagogiques. L\u2019application permet d\u2019am\u00e9liorer la compr\u00e9hension et l\u2019utilisation \u00e9crite et orale de la langue et de mettre en pratique les apprentissages dans le quotidien. Son nom a \u00e9t\u00e9 choisi en hommage \u00e0 l\u2019Honorable Mauril B\u00e9langer, ancien d\u00e9put\u00e9 d\u2019Ottawa-Vanier, et ardent d\u00e9fenseur des langues officielles du Canada.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Mauril est un outil d\u2019apprentissage des langues qui se d\u00e9marque des autres plateformes du genre, car il int\u00e8gre des contenus divertissants et \u00e9ducatifs, coll\u00e9s \u00e0 la culture canadienne. Nous sommes reconnaissants que CBC\/Radio-Canada ait choisi Frank pour l\u2019\u00e9pauler dans le lancement de Mauril, en \u00e9laborant le plan strat\u00e9gique et en d\u00e9ployant du contenu sur les m\u00e9dias sociaux\u00bb, pr\u00e9cise Emmanuelle Alain, directrice de la cr\u00e9ation chez Frank.<\/p>\n<\/blockquote>\n<p>\u00c0 l\u2019int\u00e9rieur de son mandat, Frank a entre autres r\u00e9alis\u00e9 une \u00e9tude de march\u00e9 en analysant les outils similaires sur le march\u00e9. L\u2019agence a \u00e9galement d\u00e9ploy\u00e9 l\u2019ensemble de la strat\u00e9gie de contenu, incluant le positionnement dans les m\u00e9dias sociaux, les axes \u00e9ditoriaux, le calendrier \u00e9ditorial et la cr\u00e9ation de visuels, entre autres.<\/p>\n<p>Mauril est une application mobile et tablette destin\u00e9e aux Canadiens et Canadiennes. Mauril peut \u00eatre t\u00e9l\u00e9charg\u00e9e dans l&rsquo; App Store et via Google Play, et est disponible via le site mauril.ca.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mauril : pour joindre l&#039;utile \u00e0 l&#039;agr\u00e9able\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nmkN2nPpR-Y?start=5&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_85570\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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la nouvelle plateforme d\u2019apprentissage des langues\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Mauril-pausedefi-1024x1024.jpg\"  data-item_date=\"2021-06-11T11:24:22-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir livr\u00e9 un important mandat sur la strat\u00e9gie de contenu de la marque institutionnelle de CBC\/Radio-Canada, l\u2019agence Frank vient de r\u00e9aliser une seconde collaboration avec le diffuseur public pour le d\u00e9ploiement de la nouvelle plateforme Mauril. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_85570\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\" 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