{"id":85693,"date":"2021-06-15T10:26:51","date_gmt":"2021-06-15T14:26:51","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=85693"},"modified":"2021-06-15T10:26:55","modified_gmt":"2021-06-15T14:26:55","slug":"la-saaq-collabore-avec-lg2-pour-sa-plus-recente-campagne","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-saaq-collabore-avec-lg2-pour-sa-plus-recente-campagne\/","title":{"rendered":"La SAAQ collabore avec lg2 pour sa plus r\u00e9cente campagne"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/3.lg2_SAAQ_couverture_pars-plus-tot-1024x576.png\" alt=\"\" class=\"wp-image-85696\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/3.lg2_SAAQ_couverture_pars-plus-tot-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/3.lg2_SAAQ_couverture_pars-plus-tot-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/3.lg2_SAAQ_couverture_pars-plus-tot-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/3.lg2_SAAQ_couverture_pars-plus-tot-1536x864.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/3.lg2_SAAQ_couverture_pars-plus-tot.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>15 juin2021<\/p>\n<p><strong>En collaboration avec <a href=\"https:\/\/lg2.com\/\">lg2<\/a>, la <a href=\"https:\/\/saaq.gouv.qc.ca\/\">SAAQ<\/a> lance une campagne color\u00e9e et toute en musique intitul\u00e9e \u00ab Pars plus t\u00f4t \u00bb. La campagne veut rappeler qu\u2019il est important de prendre son temps sur les routes et de respecter les limites de vitesse.<\/strong><\/p>\n<p>Selon la Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec (SAAQ), l\u2019exc\u00e8s de vitesse au volant demeure l\u2019une des principales causes d\u2019accidents sur les routes. Malgr\u00e9 les efforts r\u00e9alis\u00e9s par l\u2019organisme ces derni\u00e8res ann\u00e9es, l\u2019enjeu de s\u00e9curit\u00e9 routi\u00e8re reste important et est encore banalis\u00e9 par les conducteurs.trices au Qu\u00e9bec.<\/p>\n<p>Les messages, transmis \u00e0 travers une chanson, mettent de l\u2019avant l\u2019horaire charg\u00e9 que nous avons tous. <\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On a opt\u00e9 pour une solution positive, qui donne le go\u00fbt de respecter les limites de vitesse. Partir plus t\u00f4t, \u00e7a \u00e9vite de vouloir gagner du temps sur la route et \u00e7a enl\u00e8ve du stress. De plus, dans un contexte o\u00f9 les gens ont particuli\u00e8rement besoin de l\u00e9g\u00e8ret\u00e9, la campagne se veut amusante et divertissante \u00bb, explique Camille Gagnon, conceptrice-r\u00e9dactrice et associ\u00e9e chez lg2.<\/p>\n<\/blockquote>\n<p>Le message est diffus\u00e9 \u00e0 la t\u00e9l\u00e9vision, sur le web et \u00e0 la radio du 14 juin au 11 juillet 2021 sous forme d\u2019une vid\u00e9o, en format 30 secondes et 60 secondes, et d\u2019une version \u00e9court\u00e9e de la chanson de 60 secondes en radio.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pars plus t\u00f4t\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/WH0tMr3yTY8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_85693\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-saaq-collabore-avec-lg2-pour-sa-plus-recente-campagne\/\"  data-item_title=\"La SAAQ collabore avec lg2 pour sa plus r\u00e9cente campagne\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/3.lg2_SAAQ_couverture_pars-plus-tot-1024x576.png\"  data-item_date=\"2021-06-15T10:26:51-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En collaboration avec lg2, la SAAQ lance aujourd\u2019hui une campagne color\u00e9e et toute en musique intitul\u00e9e \u00ab Pars plus t\u00f4t \u00bb<\/p>\n<div class=\"likebtn_container\" 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