{"id":85712,"date":"2021-06-15T10:57:18","date_gmt":"2021-06-15T14:57:18","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=85712"},"modified":"2021-06-15T13:05:43","modified_gmt":"2021-06-15T17:05:43","slug":"relief-fait-appel-a-cossette-pour-la-transformation-de-sa-marque","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/relief-fait-appel-a-cossette-pour-la-transformation-de-sa-marque\/","title":{"rendered":"Relief fait appel \u00e0 Cossette pour la transformation de sa marque"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Cossette-1024x512.jpg\" alt=\"\" class=\"wp-image-85713\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Cossette-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Cossette-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Cossette-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Cossette-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Cossette-2048x1024.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>15 juin 2021<\/p>\n<p><strong>L\u2019organisme de sant\u00e9 mentale Revivre,&nbsp;qui porte le nom <a href=\"https:\/\/monrelief.ca\/relief-1\/accueil\">Relief <\/a>depuis janvier dernier et qui est sp\u00e9cialis\u00e9 dans l\u2019accompagnement des personnes vivant avec l\u2019anxi\u00e9t\u00e9, la d\u00e9pression ou la bipolarit\u00e9, a fait appel \u00e0 <a href=\"https:\/\/www.cossette.com\/fr\/accueil\">Cossette<\/a> pour la transformation de sa marque. Le travail r\u00e9alis\u00e9 a permis de restructurer l\u2019ensemble de l\u2019identit\u00e9 de marque de l\u2019organisme gr\u00e2ce \u00e0 un nouveau nom, une nouvelle plateforme identitaire et un nouveau site Internet mis en ligne le 15&nbsp;mai dernier, dont les illustrations ont \u00e9t\u00e9 cr\u00e9\u00e9es par Cossette et anim\u00e9es par le <a href=\"https:\/\/www.tonicdna.com\/fr\/\">studio Tonic DNA<\/a>.&nbsp;<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Notre mission demeure inchang\u00e9e; notre objectif principal est de venir en aide aux personnes vivant avec l\u2019anxi\u00e9t\u00e9, la d\u00e9pression ou la bipolarit\u00e9 ainsi qu\u2019\u00e0 leurs proches, gr\u00e2ce \u00e0 un programme de soutien. Toutefois, nous souhaitions retravailler notre marque afin de faire accro\u00eetre notre notori\u00e9t\u00e9 et de faire conna\u00eetre davantage nos services tant au Qu\u00e9bec que dans le reste du Canada. C\u2019est aussi pourquoi nous avons choisi d\u2019adopter un nom qui est \u00e9vocateur dans les deux langues&nbsp;\u00bb d\u00e9clare Jos\u00e9e St-Amand, directrice croissance et marketing chez Relief.&nbsp;<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"L\u2019organisme de sant\u00e9 mentale Revivre devient Relief\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/7EiONQymhJY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>On a propos\u00e9 Relief comme nom car il est, \u00e0 l\u2019image des irr\u00e9gularit\u00e9s qui caract\u00e9risent la surface de la Terre, un symbole des hauts et des bas rencontr\u00e9s par les personnes au cours de leur vie. Notre volont\u00e9 a \u00e9t\u00e9 de cr\u00e9er une identit\u00e9 apaisante, r\u00e9confortante et sensible \u00e0 ce que les gens vivent. Je pense qu\u2019il est important pour une marque de cr\u00e9er de l\u2019\u00e9motion afin de toucher son public&nbsp;\u00bb ajoute Anne-Marie Clermont, directrice de cr\u00e9ation adjointe chez Cossette. \u00abNous nous sommes engag\u00e9s \u00e0 conseiller et accompagner Relief dans cette transformation car nous croyons fermement en sa mission. Nous sommes persuad\u00e9s qu\u2019avec une marque \u00e0 la hauteur de son potentiel, Relief parviendra \u00e0 se positionner comme organisme de r\u00e9f\u00e9rence en sant\u00e9 mentale.\u201d<\/p>\n<\/blockquote>\n<p>La collaboration a \u00e9t\u00e9 r\u00e9compens\u00e9e d\u2019un prix Or dans la cat\u00e9gorie <em>Motion Graphics &#8211; Offline<\/em> et d\u2019un prix Argent dans la cat\u00e9gorie <em>Graphic Design Illustration<\/em> lors de l\u2019\u00e9dition 2021 du concours de l\u2019Advertising &amp; Design Club of Canada (ADCC).<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p>Client : Relief Canada &#8211; Jos\u00e9e St-Amand, Jean-R\u00e9my Provost, Alexandra Gu\u00e9rin, Kevin Fouillet<\/p>\n<p>Agence : Cossette&nbsp;<\/p>\n<p>Cr\u00e9ation : Peter Ignazi, Louis-Philippe Tremblay, Barbara Jacques, Anne-Marie Clermont, Marianne de l\u2019Isle, Olivier Fortin&nbsp;<\/p>\n<p>Strat\u00e9gie : Florence Girod, Nathalie Houde, Andr\u00e9anne Lessard<\/p>\n<p>Produit : S\u00e9bastien Hanssens<\/p>\n<p>Production : Marie-Claude Francoeur, Jennifer Nadeau, Tonic DNA<\/p>\n<p>Animation : Myriam Elda Arsenault, Yoan Boisjoli, Alain Legagneur, Tonic DNA<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_85712\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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dernier et qui est sp\u00e9cialis\u00e9 dans l\u2019accompagnement des personnes vivant avec l\u2019anxi\u00e9t\u00e9, la d\u00e9pression ou la bipolarit\u00e9, a fait appel \u00e0 Cossette pour la transformation de sa marque. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_85712\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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size=\"3\"><\/div>","protected":false},"author":23,"featured_media":85713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230,1176,1375,296],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/85712"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=85712"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/85712\/revisions"}],"predecessor-version":[{"id":85722,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/85712\/revisions\/85722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/85713"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=85712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=85712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=85712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}