{"id":85916,"date":"2021-06-21T11:11:00","date_gmt":"2021-06-21T15:11:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=85916"},"modified":"2021-06-21T11:10:09","modified_gmt":"2021-06-21T15:10:09","slug":"camden-lance-une-campagne-entierement-creee-a-distance-pour-les-marchands-voisin-de-sobeys","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-lance-une-campagne-entierement-creee-a-distance-pour-les-marchands-voisin-de-sobeys\/","title":{"rendered":"Camden lance une campagne enti\u00e8rement cr\u00e9\u00e9e \u00e0 distance pour les marchands Voisin de Sobeys"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Camden-1024x577.jpg\" alt=\"\" class=\"wp-image-85917\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Camden-1024x577.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Camden-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Camden-768x433.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Camden.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>21 juin 2021<\/p>\n<p><strong>La campagne Chez mon Voisin ayant pour objectif principal de promouvoir une nouvelle offre de produits aux saveurs locales, a d\u00e9marr\u00e9 avec un message t\u00e9l\u00e9vis\u00e9 de 30 secondes, accompagn\u00e9 d\u2019une offensive sur les r\u00e9seaux sociaux et en magasins. <\/strong>&nbsp;<\/p>\n<p>L\u2019\u00e9quipe de <a href=\"https:\/\/camdenpublicite.com\/fr-ca\/camden-montreal\"><strong>Camden<\/strong><\/a> a r\u00e9alis\u00e9 un v\u00e9ritable tour de force en orchestrant l\u2019int\u00e9gralit\u00e9 de cette campagne \u00e0 distance, d\u00e9fiant ainsi les restrictions li\u00e9es \u00e0 la pand\u00e9mie. Huit influenceurs, chacun issu d\u2019une r\u00e9gion diff\u00e9rente, ont \u00e9t\u00e9 tri\u00e9s sur le volet pour la qualit\u00e9 de leurs contenus, leur communaut\u00e9 en accord avec le public de Voisin, et l\u2019amour de leur r\u00e9gion.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chez mon Voisin - Publicit\u00e9 r\u00e9alis\u00e9e par Camden\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/flVbA4VLSCA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Le message t\u00e9l\u00e9 reprend habilement le concept de la plateforme de marque, lanc\u00e9e en octobre 2020 par Camden, centr\u00e9 sur la liste de t\u00e2ches coch\u00e9es par le&nbsp;\u00ab V \u00bb du logo Voisin. Il d\u00e9peint huit tranches de vie authentiques o\u00f9 Voisin permet \u00e0 chaque influenceur de cocher une t\u00e2che telle que \u00ab Un bon caf\u00e9 pour la route \u00bb. &nbsp;<\/p>\n<p>Moussant la fiert\u00e9 locale, mais dot\u00e9 d\u2019une r\u00e9sonance provinciale, le message se d\u00e9cline en toute compl\u00e9mentarit\u00e9 sur les r\u00e9seaux sociaux avec la diffusion de contenus co-cr\u00e9\u00e9s par les influenceurs s\u00e9lectionn\u00e9s. Coup d\u2019envoi avec le Tortilla gasp\u00e9sien mis de l\u2019avant par le biais d&rsquo;un&nbsp;<em>road trip<\/em> en direction de Matane par Andrew O\u2019Reilly et son amie Emy.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Andrew Oreilly &amp; Emy Querry Chez mon Voisin - Campagne d&#039;influence r\u00e9alis\u00e9e par Camden\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ePxZgdRXa4s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Cr\u00e9dits<\/strong><br \/><strong>Client : <\/strong>Sobeys, Raynald Pepin, Lisa Mecatti<br \/><strong>Direction service-conseil : <\/strong>Val\u00e9rie Fleury<br \/><strong>Charg\u00e9e de projet :<\/strong> Ang\u00e9lique Boulet<br \/><strong>Direction de la cr\u00e9ation : <\/strong>John Dutton<br \/><strong>Strat\u00e9gie :<\/strong> Marc Minart<br \/><strong>Direction artistique : <\/strong>Fred Roy<br \/><strong>Conception-r\u00e9daction : <\/strong>Mathieu Chabot, Victoire Pottiez<br \/><strong>Cr\u00e9ation de contenu : <\/strong>Maud Nydegger Ducharme<br \/><strong>Montage infographique :<\/strong> \u00c9va Ducharme, F\u00e9lix Cr\u00e9peau<br \/><strong>R\u00e9alisation :<\/strong> Nicolas Legendre<br \/><strong>Production : <\/strong>V\u00e9ronique Prud\u2019homme<br \/><strong>Assurance qualit\u00e9 : <\/strong>Cristina Marziale<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_85916\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-lance-une-campagne-entierement-creee-a-distance-pour-les-marchands-voisin-de-sobeys\/\"  data-item_title=\"Camden lance une campagne enti\u00e8rement cr\u00e9\u00e9e \u00e0 distance pour les marchands Voisin de Sobeys\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Camden-1024x577.jpg\"  data-item_date=\"2021-06-21T11:11:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La campagne Chez mon Voisin ayant pour objectif principal de promouvoir une nouvelle offre de produits aux saveurs locales, a d\u00e9marr\u00e9 avec un message t\u00e9l\u00e9vis\u00e9 de 30 secondes, accompagn\u00e9 d\u2019une offensive sur les r\u00e9seaux sociaux et en magasins. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_85916\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-lance-une-campagne-entierement-creee-a-distance-pour-les-marchands-voisin-de-sobeys\/\"  data-item_title=\"Camden lance une campagne enti\u00e8rement cr\u00e9\u00e9e \u00e0 distance pour les marchands Voisin de Sobeys\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/Camden-1024x577.jpg\"  data-item_date=\"2021-06-21T11:11:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":85917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[442,243,1488,1380],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/85916"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=85916"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/85916\/revisions"}],"predecessor-version":[{"id":85924,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/85916\/revisions\/85924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/85917"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=85916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=85916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=85916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}