{"id":86181,"date":"2021-06-28T10:19:00","date_gmt":"2021-06-28T14:19:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=86181"},"modified":"2021-06-28T11:24:24","modified_gmt":"2021-06-28T15:24:24","slug":"ogilvy-signe-limage-de-marque-de-la-nouvelle-offre-en-epicerie-de-bennyco","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ogilvy-signe-limage-de-marque-de-la-nouvelle-offre-en-epicerie-de-bennyco\/","title":{"rendered":"Ogilvy signe l\u2019image de marque de la nouvelle offre en \u00e9picerie de Benny&#038;Co."},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-32-1024x576.jpg\" alt=\"\" class=\"wp-image-86182\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-32-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-32-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-32-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-32-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-32.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>28 juin 2021<\/p>\n<p><strong>Ogilvy signe l\u2019image de marque de la nouvelle offre en \u00e9picerie de Benny&amp;Co. qui se d\u00e9cline en cinq produits. L\u2019agence a \u00e9t\u00e9 mandat\u00e9e pour d\u00e9velopper l\u2019emballage des produits, allant de la palette de couleurs aux contenus descriptifs.<\/strong><\/p>\n<p>Cinq emballages ont \u00e9t\u00e9 con\u00e7us pour pr\u00e9senter autant de produits distincts incluant la sauce BBQ Benny&amp;Co. et quatre aliments surgel\u00e9s : ailes de poulet cuites, croquettes de poulet, filets de poulet et filets v\u00e9g\u00e9tariens.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Pour l\u2019arriv\u00e9e de Benny&amp;Co. en \u00e9picerie, nous avons mis\u00e9 sur une facture visuelle d\u00e9montrant la simplicit\u00e9 de pr\u00e9paration et la qualit\u00e9 des produits qui permettent \u00e0 tout amateur de bons plats de devenir ma\u00eetre r\u00f4tisseur chez soi, explique S\u00e9bastien Legault, Directeur de cr\u00e9ation adjoint, Design chez Ogilvy. Nous avons aussi mis de l\u2019avant une nouvelle palette de couleurs pour distinguer les produits et optimiser leur visibilit\u00e9 en magasin. \u00bb<\/p>\n<\/blockquote>\n<p>Par ailleurs, le ton ludique de la marque a \u00e9t\u00e9 conserv\u00e9 dans les appellations des produits et les instructions de cuisson. Par exemple, les filets v\u00e9g\u00e9tariens \u00e0 base de soya sont connus sous le nom \u00ab Filets pas d\u2019poulet \u00bb.<\/p>\n<p>Ogilvy a \u00e9galement \u00e9t\u00e9 mandat\u00e9e pour d\u00e9velopper et d\u00e9ployer le plan de communication entourant le lancement des nouveaux produits.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86181\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ogilvy-signe-limage-de-marque-de-la-nouvelle-offre-en-epicerie-de-bennyco\/\"  data-item_title=\"Ogilvy signe l\u2019image de marque de la nouvelle offre en \u00e9picerie de Benny&amp;Co.\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-32-1024x576.jpg\"  data-item_date=\"2021-06-28T10:19:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ogilvy signe l\u2019image de marque de la nouvelle offre en \u00e9picerie de Benny&#038;Co.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86181\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ogilvy-signe-limage-de-marque-de-la-nouvelle-offre-en-epicerie-de-bennyco\/\"  data-item_title=\"Ogilvy signe l\u2019image de marque de la nouvelle offre en \u00e9picerie de Benny&amp;Co.\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-32-1024x576.jpg\"  data-item_date=\"2021-06-28T10:19:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":86182,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1121,243,283],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86181"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=86181"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86181\/revisions"}],"predecessor-version":[{"id":86183,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86181\/revisions\/86183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/86182"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=86181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=86181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=86181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}