{"id":86300,"date":"2021-07-05T10:15:00","date_gmt":"2021-07-05T14:15:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=86300"},"modified":"2021-07-20T09:35:57","modified_gmt":"2021-07-20T13:35:57","slug":"pourquoi-instagram-va-beaucoup-plus-miser-sur-la-video-que-les-photos-a-lavenir","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pourquoi-instagram-va-beaucoup-plus-miser-sur-la-video-que-les-photos-a-lavenir\/","title":{"rendered":"Pourquoi Instagram va beaucoup plus miser sur la vid\u00e9o que les photos \u00e0 l&#8217;avenir"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"383\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/instagram-reels.jpg\" alt=\"\" class=\"wp-image-77587\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/instagram-reels.jpg 681w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/instagram-reels-300x169.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">5 juillet 2021<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La nouvelle est venue d&#8217;une courte vid\u00e9o publi\u00e9e sur Twitter (sic) le 30 juin dernier. Adam Mosseri, le responsable d&#8217;Instagram <a rel=\"noreferrer noopener\" href=\"https:\/\/isarta.com\/infos\/fil-de-presse-demission-des-fondateurs-dinstagram-et-pinterest-sinstalle-a-toronto\/\" data-type=\"post\" data-id=\"58823\" target=\"_blank\">depuis le d\u00e9part des cofondateurs de l&#8217;application<\/a>, en conflit avec la direction de Facebook, sa maison m\u00e8re, y d\u00e9voile les grands sujets du moment.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Changes are coming to video on Instagram \ud83d\udcfa<br><br>At Instagram we\u2019re always trying to build new features that help you get the most out of your experience. Right now we\u2019re focused on four key areas: Creators, Video, Shopping and Messaging. <a href=\"https:\/\/t.co\/ezFp4hfDpf\">pic.twitter.com\/ezFp4hfDpf<\/a><\/p>&mdash; Adam (@mosseri) <a href=\"https:\/\/x.com\/mosseri\/status\/1410297743285829632?ref_src=twsrc%5Etfw\">June 30, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il \u00e9voque ainsi les 4 grands piliers sur lesquels l&#8217;un des r\u00e9seaux les plus populaires chez les jeunes g\u00e9n\u00e9rations travaille actuellement :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Les cr\u00e9ateurs<\/strong> <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">On pense bien entendu ici aux nouvelles formules payantes qui arrivent bient\u00f4t sur la plateforme, <a rel=\"noreferrer noopener\" href=\"https:\/\/techcrunch.com\/2021\/06\/30\/instagram-is-developing-its-own-version-of-twitters-super-follow-with-exclusive-stories\/\" target=\"_blank\">\u00e0 en croire le site d&#8217;informations technologiques TechCrunch<\/a>. A l&#8217;image de ce qu&#8217;<a rel=\"noreferrer noopener\" href=\"https:\/\/isarta.com\/infos\/espaces-vocaux-pourboires-comptes-professionnels-quelles-sont-les-dernieres-nouveautes-sur-twitter\/\" data-type=\"post\" data-id=\"84153\" target=\"_blank\">a d\u00e9voil\u00e9 r\u00e9cemment Twitter avec le syst\u00e8me des Super Follow<\/a>, Instagram songe en effet \u00e0 des fonctionnalit\u00e9s d&#8217;abonnement payant pour acc\u00e9der \u00e0 des contenus exclusifs de cr\u00e9ateurs. Affaire \u00e0 suivre.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La vid\u00e9o <\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">On va y revenir justement&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Le magasinage<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le basculement progressif du commerce physique \u00e0 \u00e9lectronique, Instagram veut assur\u00e9ment sa part du g\u00e2teau.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La messagerie<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e0 encore, ce sujet vient d&#8217;un changement r\u00e9cent de comportement des utilisateurs qui d\u00e9laissent les fils d&#8217;actualit\u00e9 au profit des syst\u00e8mes de messagerie des applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le virage strat\u00e9gique de la vid\u00e9o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais l\u00e0 o\u00f9 l&#8217;ancien cadre dirigeant de Facebook a surtout mis l&#8217;accent, c&#8217;est la vid\u00e9o ! Il faut dire que le secteur est en essor tr\u00e8s rapide et s&#8217;av\u00e8re tr\u00e8s concurrentiel avec la pr\u00e9sence notamment du g\u00e9ant chinois TikTok (<a rel=\"noreferrer noopener\" href=\"https:\/\/www.blogdumoderateur.com\/tiktok-devant-instagram-adolescents-americains\/\" target=\"_blank\">application plus populaire d\u00e9sormais qu&#8217;Instagram chez les adolescentes am\u00e9ricains<\/a>) et de l&#8217;incontournable Youtube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adam Mosseri l\u00e2che alors cette phrase :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Nous ne sommes plus une application de partage de photos au format carr\u00e9&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Une affirmation surprenante quand on sait que c&#8217;est par la photo, justement, qu&#8217;Instagram a b\u00e2ti son succ\u00e8s \u00e0 ses d\u00e9buts et jusqu&#8217;\u00e0 pr\u00e9sent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais il faut s&#8217;adapter aux tendances du moment. Instagram avait <a href=\"https:\/\/isarta.com\/infos\/snapchat-linterface-de-la-colere\/\" data-type=\"post\" data-id=\"54760\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9j\u00e0 copi\u00e9 \u00e0 l&#8217;\u00e9poque le format des Story de Snapchat<\/a>, qui s&#8217;est depuis r\u00e9pandu sur tous les r\u00e9seaux. D\u00e9sormais, la crainte vient de <a href=\"https:\/\/isarta.com\/infos\/la-rapide-desaffection-de-facebook-chez-la-generation-z-au-profit-dinstagram-snapchat-et-tiktok\/\" data-type=\"post\" data-id=\"82673\" target=\"_blank\" rel=\"noreferrer noopener\">Tik Tok qui conna\u00eet un vif succ\u00e8s<\/a> avec ses petites pastilles vid\u00e9os sur fond de musique. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>La premi\u00e8re raison pour laquelle les gens utilisent Instagram est pour se divertir. C&#8217;est ce qu&#8217;ils attendent de nous [&#8230;] Cela implique des changements de notre c\u00f4t\u00e9 pour suivre cette tendance du divertissement par la vid\u00e9o,&nbsp;\u00bb poursuit le responsable d&#8217;Instagram.<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qu&#8217;est-ce que cela va engendrer dans les prochains mois concr\u00e8tement ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adama Mosseri donne rendez-vous d&#8217;ici quelques mois pour voir l&#8217;importance concret de ce virage strat\u00e9gique. Il \u00e9voque toutefois quelques pistes de la nouvelle exp\u00e9rience \u00e0 laquelle on pourra s&#8217;attendre \u00e0 l&#8217;avenir sur Instagram :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Des vid\u00e9os en plein \u00e9cran<\/li><li>Des vid\u00e9os immersives<\/li><li>Des formats adapt\u00e9s au t\u00e9l\u00e9phone <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce dernier \u00e9voque aussi des exp\u00e9rimentations en cours concernant les recommandations. Autrement dit, il risque d&#8217;y avoir beaucoup plus de vid\u00e9os dans le fil d&#8217;actualit\u00e9, m\u00eame de la part de comptes que l&#8217;utilisateur ne suit pas encore. Un peu \u00e0 l&#8217;image de&#8230; Tik Tok !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rappelons toutefois que le sujet est loin d&#8217;\u00eatre nouveau du c\u00f4t\u00e9 de la firme rachet\u00e9e par Facebook en 2012. En 2018, elle s&#8217;\u00e9tait essay\u00e9 au sujet avec un <a rel=\"noreferrer noopener\" href=\"https:\/\/isarta.com\/infos\/que-vaut-igtv-la-nouvelle-plateforme-video-dinstagram-qui-fait-concurrence-a-youtube-et-snapchat-discover\/\" data-type=\"post\" data-id=\"56425\" target=\"_blank\">application d\u00e9di\u00e9e, IGTV<\/a>. Au succ\u00e8s tout relatif si l&#8217;on en juge par<a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/1482321\/igtv-bouton-icone-instagram-app-application\" target=\"_blank\" rel=\"noreferrer noopener\"> le retrait discret<\/a>, en janvier 2020, du bouton menant \u00e0 IGTV depuis Instagram. Une petite mort ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus r\u00e9cemment, en ao\u00fbt 2020, Instagram lan\u00e7ait les Reels, des nouveaux formats vid\u00e9os de 15 secondes avec des effets cr\u00e9atifs, inspir\u00e9s largement de Tik Tok. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visiblement, l&#8217;application cherche \u00e0 aller plus loin aujourd&#8217;hui avec ce virage strat\u00e9gique majeur. Une tendance \u00e0 observer de pr\u00e8s dans les prochains mois pour les influenceurs et les gestionnaires de communaut\u00e9. Mais qui n&#8217;est pas sans risque car il faudra toujours contenter les amoureux de la premi\u00e8re heure du r\u00e9seau qui compte plus d&#8217;un milliard d&#8217;utilisateurs actifs mensuels dans le monde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><hr class=\"isarta-divider\" \/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9couvrez nos formations :<\/strong><\/p>\n\n\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n\t\t\t<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/instagram\/9\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/formations.isarta.com\/assets\/images\/1b\/1b7834_Instagram.jpg\" alt=\"Instagram : B\u00e2tir une strat\u00e9gie de contenu performante | Formations Isarta\"><\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/instagram\/9\" target=\"_blank\">Instagram : B\u00e2tir une strat\u00e9gie de contenu performante | Formations Isarta<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/instagram\/9\" target=\"_blank\">\n\t\t\t<p>Structurez votre Instagram avec une m\u00e9thode claire et alignez contenus, Stories, influence, statistiques et IA sur vos objectifs<\/p>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n\t\t\t<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/tiktok\/9\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/formations.isarta.com\/assets\/images\/37\/375338_TikTok2.jpg\" alt=\"TikTok : D\u00e9velopper sa visibilit\u00e9 de fa\u00e7on strat\u00e9gique | Formations Isarta\"><\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/tiktok\/9\" target=\"_blank\">TikTok : D\u00e9velopper sa visibilit\u00e9 de fa\u00e7on strat\u00e9gique | Formations Isarta<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/tiktok\/9\" target=\"_blank\">\n\t\t\t<p>D\u00e9cryptez TikTok pour l\u2019int\u00e9grer efficacement : formats, tendances utiles, SEO, publicit\u00e9, recrutement<\/p>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86300\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pourquoi-instagram-va-beaucoup-plus-miser-sur-la-video-que-les-photos-a-lavenir\/\"  data-item_title=\"Pourquoi Instagram va beaucoup plus miser sur la vid\u00e9o que les photos \u00e0 l&#039;avenir\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/instagram-reels.jpg\"  data-item_date=\"2021-07-05T10:15:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.65\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"excerpt":{"rendered":"<p>La nouvelle est venue d&#8217;une courte vid\u00e9o publi\u00e9e sur Twitter le 30 juin dernier. Adam Mosseri, le responsable d&#8217;Instagram y d\u00e9voile les grands sujets du moment. Et le virage strat\u00e9gique \u00e0 venir.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86300\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pourquoi-instagram-va-beaucoup-plus-miser-sur-la-video-que-les-photos-a-lavenir\/\"  data-item_title=\"Pourquoi Instagram va beaucoup plus miser sur la vid\u00e9o que les photos \u00e0 l&#039;avenir\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/instagram-reels.jpg\"  data-item_date=\"2021-07-05T10:15:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.65\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":73,"featured_media":77587,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,137,1],"tags":[186,1487,233,972],"class_list":["post-86300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caroussel","category-isartemplois","category-web-reseauxsociaux","tag-facebook","tag-formations","tag-instagram","tag-tik-tok"],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=86300"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86300\/revisions"}],"predecessor-version":[{"id":86306,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86300\/revisions\/86306"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=86300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=86300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=86300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}