{"id":86373,"date":"2021-07-06T09:10:00","date_gmt":"2021-07-06T13:10:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=86373"},"modified":"2021-07-06T09:09:36","modified_gmt":"2021-07-06T13:09:36","slug":"cascades-et-sid-lee-font-equipe-avec-fuel-digital-media","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cascades-et-sid-lee-font-equipe-avec-fuel-digital-media\/","title":{"rendered":"Cascades et Sid Lee font \u00e9quipe avec Fuel Digital Media"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"498\" height=\"466\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Communique_1-003.png\" alt=\"\" class=\"wp-image-86374\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Communique_1-003.png 498w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Communique_1-003-300x281.png 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/figure>\n<p>6 juillet 2021<\/p>\n<p><strong>Pour une deuxi\u00e8me ann\u00e9e cons\u00e9cutive, Cascades et Sid Lee font appel \u00e0 Fuel Digital Media et \u00e0 Mamanpourlavie.com pour la r\u00e9alisation d\u2019une campagne de contenu qui apporte force et douceur aux parents du Qu\u00e9bec.<\/strong><\/p>\n<p>Cascades Fluff &amp; Tuff<sup>\u00ae<\/sup>, est pleinement engag\u00e9e dans la pr\u00e9servation de l\u2019environnement et l\u2019\u00e9conomie circulaire en offrant notamment des produits de papier hygi\u00e9nique et d\u2019essuie-tout qui d\u00e9tiennent des certifications garantissant leur impact minimal sur l\u2019environnement. C\u2019est dans cette perspective que la campagne de contenu a \u00e9t\u00e9 imagin\u00e9e.<\/p>\n<p>Compos\u00e9e de 14 articles, la campagne a pour principal objectif d\u2019accompagner et de guider les parents mill\u00e9niaux dans l\u2019adoption d\u2019habitudes simples qui font une diff\u00e9rence \u00e9cologique tangible.<\/p>\n<p>Au fil des semaines les parents auront ainsi l\u2019occasion de prendre connaissance de conseils sur, entre autres, les fa\u00e7ons de r\u00e9duire le gaspillage alimentaire, comment faire du neuf avec du vieux, la planification d\u2019un pique-nique \u00e9coresponsable, l\u2019initiation des enfants au compostage, etc.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Par la publication d\u2019articles utiles, sugg\u00e9rant des bonnes pratiques faciles \u00e0 mettre en \u0153uvre et qui ont un impact positif pour l\u2019environnement, Cascades Fluff &amp; Tuff<sup>\u00ae<\/sup> apporte de la valeur aux jeunes familles concern\u00e9es par les enjeux environnementaux\u00a0\u00bb, explique Alain L\u00e9veill\u00e9 chez Fuel Digital Media. \u00ab\u00a0Et c\u2019est pr\u00e9cis\u00e9ment la cl\u00e9 du succ\u00e8s de toute campagne de contenu\u00a0: r\u00e9pondre \u00e0 un besoin, proposer des solutions, offrir de la valeur \u00bb conclue-t-il.<\/p>\n<\/blockquote>\n<p>D\u2019une dur\u00e9e de 7 mois, la campagne est pr\u00e9sentement d\u00e9ploy\u00e9e sur Mamanpourlavie.com.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"490\" height=\"566\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Communique_2-002.png\" alt=\"\" class=\"wp-image-86375\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Communique_2-002.png 490w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Communique_2-002-260x300.png 260w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/figure>\n<p><strong>Cr\u00e9dits<\/strong><br \/>Annonceur : Cascades<br \/>Agence : Sid Lee<br \/>Firme de repr\u00e9sentation media : Fuel Digital Media<br \/>\u00c9diteur : Mamanpourlavie.com<\/p>\n<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86373\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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force et douceur aux parents du Qu\u00e9bec.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86373\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ 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