{"id":86378,"date":"2021-07-06T11:26:48","date_gmt":"2021-07-06T15:26:48","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=86378"},"modified":"2021-07-06T11:26:52","modified_gmt":"2021-07-06T15:26:52","slug":"laitvenement-bio-signe-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/laitvenement-bio-signe-lg2\/","title":{"rendered":"LAIT\u2019v\u00e9nement bio sign\u00e9 lg2"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"357\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/LaitBio_lg2_Marche-Jean-Talon-1024x357.jpg\" alt=\"\" class=\"wp-image-86379\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/LaitBio_lg2_Marche-Jean-Talon-1024x357.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/LaitBio_lg2_Marche-Jean-Talon-300x105.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/LaitBio_lg2_Marche-Jean-Talon-768x268.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/LaitBio_lg2_Marche-Jean-Talon-1536x536.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/LaitBio_lg2_Marche-Jean-Talon-2048x714.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>6 juillet 2021<\/p>\n<p><strong>Les Producteurs de lait du Qu\u00e9bec (<a href=\"https:\/\/lait.org\/\">PLQ<\/a>) et <a href=\"https:\/\/lg2.com\/\">lg2<\/a> ont r\u00e9cemment lanc\u00e9 une campagne de communication Bio de la t\u00eate aux pis destin\u00e9e \u00e0 mieux faire comprendre le processus de la production laiti\u00e8re biologique. Diverses tactiques ont \u00e9t\u00e9 mises de l\u2019avant pour publiciser les messages cl\u00e9s dont une activation terrain au march\u00e9 Jean-Talon, LAIT\u2019v\u00e9nement bio, o\u00f9 un kiosque de valorisation de la profession permettait des rencontres et des \u00e9changes avec les producteurs passionn\u00e9s de lait bio. La remise gratuite d\u2019un sac de compost provenant du fumier de ferme laiti\u00e8re biologique favorisait la prise de contact avec les nombreux consommateurs int\u00e9ress\u00e9s aux coulisses de ce secteur d\u2019activit\u00e9.<\/strong><\/p>\n<p>La concr\u00e9tisation de cette op\u00e9ration de marketing relationnelle a \u00e9t\u00e9 rendue possible gr\u00e2ce \u00e0 la collaboration de l&rsquo;entreprise Les sols Isabelle qui a assur\u00e9 l\u2019ensachage personnalis\u00e9 d\u2019un compost de fumier de vaches bio. Cinq mille sacs provenant de la Ferme Dubois CRAR inc. ont ainsi permis de dynamiser les conversations ax\u00e9es sur le cycle de vie de la production du lait bio. Coordonn\u00e9 avec la complicit\u00e9 des March\u00e9s publics de Montr\u00e9al, ce rendez-vous a offert un contexte chaleureux et inspirant pour tous les participants.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Cette initiative met de l\u2019avant le d\u00e9sir d\u2019am\u00e9lioration continue qui anime quotidiennement les 150 producteurs de lait biologique de chez nous. Les PLQ, toujours soucieux d\u2019assurer la coh\u00e9rence de leurs d\u00e9ploiements publicitaires, prennent soin de miser sur des mat\u00e9riaux d\u2019affichage biod\u00e9gradables et imprim\u00e9s \u00e0 l\u2019encre v\u00e9g\u00e9tale. Nous r\u00e9pondons ainsi \u00e0 l\u2019\u00e9thique soutenue exig\u00e9e des produits laitiers bios autant dans leur mod\u00e8le de production que dans leurs moyens depromotion \u00bb pr\u00e9cise Julie G\u00e9linas, directrice du marketing des Producteurs de lait du Qu\u00e9bec.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La bio du lait bio\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/L-p8cXUR0Cw?list=PL2tMM7h_fzQbwbeH00PadFOZ-p9b5Due5\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Des volets imprim\u00e9s (BIXI, abribus, affichage sauvage et annonces magazines et quotidiens), sociaux (YouTube, La Presse+ et Facebook) et num\u00e9riques (banni\u00e8res web et habillage de sites) composaient l\u2019ensemble de la programmation publicitaire.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86378\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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processus de la production laiti\u00e8re biologique. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86378\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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