{"id":86400,"date":"2021-07-06T12:58:00","date_gmt":"2021-07-06T16:58:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=86400"},"modified":"2021-07-06T14:58:36","modified_gmt":"2021-07-06T18:58:36","slug":"une-toute-nouvelle-campagne-honda-signee-gendron","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-toute-nouvelle-campagne-honda-signee-gendron\/","title":{"rendered":"Une toute nouvelle campagne Honda sign\u00e9e Gendron"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"586\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/12-1024x586.jpg\" alt=\"\" class=\"wp-image-86404\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/12-1024x586.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/12-300x172.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/12-768x440.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/12-1536x879.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/12.jpg 1646w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>6 juillet 2021<\/p>\n<p><strong>L\u2019Association des concessionnaires Honda du Qu\u00e9bec a de nouveau mandat\u00e9 <a href=\"https:\/\/gendroncommunication.com\/\">Gendron<\/a> pour d\u00e9velopper sa<br \/>plus r\u00e9cente plateforme cr\u00e9ative.<\/strong><\/p>\n<p>Utilisant des m\u00e9taphores amusantes, les messages permettent de mettre de l\u2019avant les nombreuses caract\u00e9ristiques des v\u00e9hicules Honda tout en cr\u00e9ant un lien affectif avec la marque. Plusieurs messages seront diffus\u00e9s toute l\u2019ann\u00e9e \u00e0 la t\u00e9l\u00e9, dans les m\u00e9dias num\u00e9riques et \u00e0 la radio.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><br \/>Annonceur : Association des concessionnaires Honda du Qu\u00e9bec<br \/>Agence : Gendron Communication<br \/>Service-conseil : Christine Cadieux, Thibaut Rochette<br \/>Cr\u00e9ation : Jean-Fran\u00e7ois Gagn\u00e9, Roxanne Lemoy, Martin C\u00f4t\u00e9, Martin Barry<br \/>R\u00e9alisation : Nicolas Fransolet<br \/>Production t\u00e9l\u00e9 : Alt \u2014 Andr\u00e9e-Lyne Jacques<br \/>Mix sonore : Studio Lamajeure<br \/>M\u00e9dia : Zelia Amarelo, Charlotte Meunier, \u00c9milie Marinie<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86400\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-toute-nouvelle-campagne-honda-signee-gendron\/\"  data-item_title=\"Une toute nouvelle campagne Honda sign\u00e9e Gendron\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/12-1024x586.jpg\"  data-item_date=\"2021-07-06T12:58:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Association des concessionnaires Honda du Qu\u00e9bec a de nouveau mandat\u00e9 Gendron pour d\u00e9velopper sa<br \/>\nplus r\u00e9cente plateforme cr\u00e9ative.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86400\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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size=\"3\"><\/div>","protected":false},"author":23,"featured_media":86404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[770,1401,243],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86400"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=86400"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86400\/revisions"}],"predecessor-version":[{"id":86405,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86400\/revisions\/86405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/86404"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=86400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=86400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=86400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}