{"id":86406,"date":"2021-07-06T16:10:18","date_gmt":"2021-07-06T20:10:18","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=86406"},"modified":"2021-07-06T16:10:22","modified_gmt":"2021-07-06T20:10:22","slug":"publicis-derriere-la-campagne-du-concours-idea-2021","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/publicis-derriere-la-campagne-du-concours-idea-2021\/","title":{"rendered":"Publicis derri\u00e8re la campagne du concours Id\u00e9a 2021"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"461\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Visuels-4-illustrateurs-1024x461.png\" alt=\"\" class=\"wp-image-86407\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Visuels-4-illustrateurs-1024x461.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Visuels-4-illustrateurs-300x135.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Visuels-4-illustrateurs-768x346.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Visuels-4-illustrateurs.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>6 juillet 2021<\/p>\n<p><strong>Sous la signature \u00ab Les meilleures id\u00e9es \u00e9mergent toujours \u00bb, <a href=\"https:\/\/www.publicismontreal.ca\/\">Publicis<\/a> a con\u00e7u la campagne du <a href=\"https:\/\/concoursidea.ca\/gagnants\/idea\/2021\">concours Id\u00e9a 2021<\/a> en cherchant \u00e0 illustrer la d\u00e9termination et la capacit\u00e9 de l\u2019industrie \u00e0 se reconstruire malgr\u00e9 un contexte de grande instabilit\u00e9.<\/strong><\/p>\n<p>La campagne visait \u00e0 annoncer le retour du concours tout en faisant la promotion de chacune de ses cinq phases : le lancement, le d\u00e9voilement du jury, la promotion de la remise de prix, l\u2019annonce des finalistes et, finalement, celle des gagnants. Les objectifs \u00e9taient simplement de rassembler, de c\u00e9l\u00e9brer et de r\u00e9compenser ce qui se fait de mieux dans l\u2019industrie de la communication cr\u00e9ative au Qu\u00e9bec.<\/p>\n<p>Ce sont les artistes locaux Audrey Malo, Aless Mc, Mathieu Labrecque et Melissa Mathieson qui ont pr\u00eat\u00e9 leur talent \u00e0 ce projet d\u2019envergure qui s\u2019est d\u00e9ploy\u00e9 sous les th\u00e8mes du confinement, de notre rapport aux \u00e9crans et de la bulle personnelle. <\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Sann Sava, vice-pr\u00e9sidente et chef du produit cr\u00e9atif chez Publicis explique : \u00ab Nous avons \u00e9t\u00e9 nombreux \u00e0 perdre nos rep\u00e8res cette ann\u00e9e et nous voulions mettre en lumi\u00e8re, de fa\u00e7on ludique et optimiste, des sc\u00e8nes de ce nouveau \u201cnormal\u201d \u00bb.<\/p>\n<\/blockquote>\n<p>Bouteilles de vin, b\u00e9b\u00e9 qui grimpe, chat couch\u00e9 sur un clavier\u2026 voil\u00e0 quelques \u00e9l\u00e9ments \u00e9vocateurs qui se retrouvent dans les visuels-montagnes desquelles le troph\u00e9e \u00e9merge toujours au sommet. La campagne a \u00e9t\u00e9 d\u00e9clin\u00e9e en banni\u00e8res Web, en affiches et en animations. Comme Publicis Montr\u00e9al poss\u00e8de son propre studio d\u2019animation, Le Pub, tout a \u00e9t\u00e9 anim\u00e9 \u00e0 l\u2019interne.<\/p>\n<p>Publicis Montr\u00e9al souhaite f\u00e9liciter une fois de plus les gagnants de cette \u00e9dition 2021<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86406\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicis-derriere-la-campagne-du-concours-idea-2021\/\"  data-item_title=\"Publicis derri\u00e8re la campagne du concours Id\u00e9a 2021\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Visuels-4-illustrateurs-1024x461.png\"  data-item_date=\"2021-07-06T16:10:18-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sous la signature \u00ab Les meilleures id\u00e9es \u00e9mergent toujours \u00bb, Publicis a con\u00e7u la campagne du concours Id\u00e9a 2021 en cherchant \u00e0 illustrer la d\u00e9termination et la capacit\u00e9 de l\u2019industrie \u00e0 se reconstruire malgr\u00e9 un contexte de grande instabilit\u00e9.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86406\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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