{"id":86510,"date":"2021-07-09T15:15:45","date_gmt":"2021-07-09T19:15:45","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=86510"},"modified":"2021-07-09T15:15:47","modified_gmt":"2021-07-09T19:15:47","slug":"lg2-fait-fleurir-limage-du-groupe-fuga","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-fait-fleurir-limage-du-groupe-fuga\/","title":{"rendered":"lg2 fait fleurir l\u2019image du Groupe Fuga"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Fuga-1024x683.jpg\" alt=\"\" class=\"wp-image-86511\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Fuga-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Fuga-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Fuga-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Fuga-1536x1025.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Fuga-2048x1366.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Fuga-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>9 juillet 2021<\/p>\n<p><strong>Moins, mais mieux. C\u2019est le moteur principal qui fait rouler le microproducteur de cannabis m\u00e9dical et r\u00e9cr\u00e9atif <a href=\"https:\/\/www.fuga.ca\/fr\/home\">Fuga<\/a> depuis ses d\u00e9buts en octobre 2020. L\u2019entreprise qu\u00e9b\u00e9coise ayant pignon sur rue \u00e0 Stoneham dans la r\u00e9gion de Qu\u00e9bec, compte prendre sa place dans le march\u00e9 du cannabis avec des produits de qualit\u00e9 sup\u00e9rieure d\u2019abord destin\u00e9s au m\u00e9dical et r\u00e9cr\u00e9atif. Avec son partenaire cr\u00e9atif <a href=\"https:\/\/lg2.com\/\">lg2<\/a>, Fuga tenait \u00e0 \u00e9laborer une plateforme de marque qui refl\u00e9tait les valeurs humaines et environnementales propres \u00e0 l\u2019entreprise. \u201cLe cannabis qui fait du bien\u201d rappelle que Fuga travaille avec le meilleur de la nature et de l\u2019humain.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>B\u00e2tir une marque dans un march\u00e9 \u00e9mergent et fortement r\u00e9glement\u00e9 n\u2019est pas une mince affaire. L\u2019image de marque est primordiale dans un environnement o\u00f9 la promotion est interdite. Tout le processus d\u2019audit et de recherche qu\u2019a fait l\u2019\u00e9quipe de lg2 pour bien comprendre cette nouvelle industrie m\u2019est encore aujourd\u2019hui fort utile. Une \u00e9quipe curieuse, audacieuse et \u00e0 l\u2019\u00e9coute a permis de cr\u00e9er l\u2019image de Fuga dont nous sommes extr\u00eamement fiers et qui refl\u00e8te en tout ce que nous sommes: des passionn\u00e9s! \u00bb lance Philippe Laperri\u00e8re, PDG Fondateur, Groupe Fuga<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_04-1024x683.jpg\" alt=\"\" class=\"wp-image-86512\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_04-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_04-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_04-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_04-1536x1025.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_04-2048x1366.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_04-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>La vision de Fuga de miser sur la qualit\u00e9 plut\u00f4t que sur la quantit\u00e9 nous a beaucoup inspir\u00e9s. Nous tenions \u00e0 cr\u00e9er une plateforme de marque capable de distancer Fuga des clich\u00e9s visuels associ\u00e9es au cannabis tout en s&rsquo;assurant que la marque soit per\u00e7ue avec toute la cr\u00e9dibilit\u00e9 qu\u2019elle m\u00e9rite. Il suffit de visiter les installations pour comprendre tout les\u00e9rieux et la rigueur qui entrent dans la fabrication des produits de Fuga.\u201c explique Jacques de Varennes, vice pr\u00e9sident cr\u00e9ation design.<\/p>\n<\/blockquote>\n<p><strong>R\u00e9colter la meilleure information sur le cannabis<\/strong><br \/>Avec l\u2019objectif de se positionner comme une r\u00e9f\u00e9rence dans le domaine du cannabis m\u00e9dical et de d\u00e9mystifier les pr\u00e9jug\u00e9s et croyances parfois associ\u00e9s \u00e0 ce produit, le Groupe Fuga et lg12 ont d\u00e9velopp\u00e9 un site web qui non seulement pr\u00e9sente l\u2019offre de Fuga mais loge un contenu scientifique accessible aux consommateurs. <\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_05-1024x576.jpg\" alt=\"\" class=\"wp-image-86514\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_05-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_05-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_05-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_05-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/20210709_lg2_Fuga_05.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86510\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-fait-fleurir-limage-du-groupe-fuga\/\"  data-item_title=\"lg2 fait fleurir l\u2019image du Groupe Fuga\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Fuga-1024x683.jpg\"  data-item_date=\"2021-07-09T15:15:45-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>lg2 signe la nouvelle image de marque de Fuga en misant sur la qualit\u00e9 sup\u00e9rieure du produit.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86510\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\" 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size=\"3\"><\/div>","protected":false},"author":23,"featured_media":86511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[529,1407,227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86510"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=86510"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86510\/revisions"}],"predecessor-version":[{"id":86518,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86510\/revisions\/86518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/86511"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=86510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=86510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=86510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}