{"id":86837,"date":"2021-07-22T13:07:32","date_gmt":"2021-07-22T17:07:32","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=86837"},"modified":"2021-07-22T13:07:37","modified_gmt":"2021-07-22T17:07:37","slug":"nouvelle-collaboration-entre-lmg-et-le-festival-dopera-de-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouvelle-collaboration-entre-lmg-et-le-festival-dopera-de-quebec\/","title":{"rendered":"Nouvelle collaboration entre LMG et le Festival d\u2019op\u00e9ra de Qu\u00e9bec"},"content":{"rendered":"
\"\"<\/figure>\n

22 juillet 2021<\/p>\n

Pour la quatri\u00e8me ann\u00e9e cons\u00e9cutive, LMG audace & cr\u00e9ativit\u00e9<\/a> accompagne le Festival d’op\u00e9ra de Qu\u00e9bec<\/a> en concevant la signature visuelle de son \u00e9dition 2021<\/strong>.<\/p>\n

Cherchant constamment \u00e0 gagner de nouveaux publics, le Festival souhaite d\u00e9laisser les codes classiques de son art en se tournant vers une approche plus audacieuse.<\/p>\n

Interpeller par une image forte, vivante et vibrante, telles \u00e9taient donc les pr\u00e9mices de cr\u00e9ation d\u00e9finies conjointement par le client et l’agence.<\/p>\n

Inspir\u00e9e, l’\u00e9quipe de cr\u00e9ation propose alors un concept visuel fluide mettant en valeur le c\u00f4t\u00e9 riverain de la ville. L’\u00e9vocation du fleuve, sur un fond en dominante de bleu, n’est pas sans rappeler le caract\u00e8re francophone de l’\u00e9v\u00e9nement.<\/p>\n

Le visuel puise ses r\u00e9f\u00e9rences des op\u00e9ras vedettes. Ainsi, le bateau rappelle Les P\u00eacheurs de perles<\/em>, tandis que la silhouette dessin\u00e9e par le sillon du fleuve devient une peau de b\u00eate, en r\u00e9f\u00e9rence au magnifique conte Peau d\u2019\u00e2ne<\/em>.<\/p>\n

\"\"<\/figure>\n

Cr\u00e9dits <\/strong>
Direction de cr\u00e9ation : Mathieu Tremblay, LMG audace & cr\u00e9ativit\u00e9
Conception : Pascal Michaud, LMG audace & cr\u00e9ativit\u00e9
Animation : Camion Studio Programmation web : Selectrum Communications<\/p>\n

<\/span><\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Pour la quatri\u00e8me ann\u00e9e cons\u00e9cutive, LMG audace & cr\u00e9ativit\u00e9 accompagne le Festival d’op\u00e9ra de Qu\u00e9bec en concevant la signature visuelle de son \u00e9dition 2021.<\/p>\n

<\/span>
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