{"id":86876,"date":"2021-07-26T13:06:29","date_gmt":"2021-07-26T17:06:29","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=86876"},"modified":"2021-07-26T13:06:33","modified_gmt":"2021-07-26T17:06:33","slug":"sports-experts-lance-la-campagne-ou-jouez-vous-cet-ete","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sports-experts-lance-la-campagne-ou-jouez-vous-cet-ete\/","title":{"rendered":"Sports Experts lance la campagne \u00ab O\u00f9 jouez-vous cet \u00e9t\u00e9 \u00bb"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"860\" height=\"405\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Sport-Expert.jpg\" alt=\"\" class=\"wp-image-86877\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Sport-Expert.jpg 860w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Sport-Expert-300x141.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Sport-Expert-768x362.jpg 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n<p>26 juillet 2021<\/p>\n<p><strong>Avec les Jeux Olympiques de Tokyo qui ont d\u00e9but\u00e9 vendredi dernier, <a href=\"https:\/\/www.sportsexperts.ca\/fr-CA\/\">Sports Experts<\/a>, grand partenaire national de l\u2019\u00e9quipe canadienne, lance une campagne pour encourager les Qu\u00e9b\u00e9cois \u00e0 bouger, peu importe l\u2019activit\u00e9 ou leur niveau. La campagne \u00ab O\u00f9 jouez-vous cet \u00e9t\u00e9 \u00bb veut faire vibrer les gens d\u2019ici au rythme de Tokyo en c\u00e9l\u00e9brant ces lieux de jeu qui nous font bouger.<\/strong><\/p>\n<p>Dans un contexte charg\u00e9 de messages publicitaires autour de la comp\u00e9tition de haut niveau et la performance, la campagne con\u00e7ue par <a href=\"https:\/\/agencecartier.com\/\">Cartier<\/a>, en collaboration avec l\u2019agence <a href=\"https:\/\/canide.co\/fr\/accueil\">Canid\u00e9<\/a>, prend sa place en positionnant Sports Experts comme un joueur qui encourage l\u2019activit\u00e9 physique chez tous les Qu\u00e9b\u00e9cois, et ce peu importe leur niveau.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"O\u00f9 jouez-vous cet \u00e9t\u00e9? | Meaghan Benfeito #Olympiques\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nYtYflZmgV4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Que ce soit dans un parc de quartier, sur une piste cyclable ou aux jeux olympiques de Tokyo avec \u00c9quipe Canada, Sports Experts est fi\u00e8re de promouvoir un mode de vie actif pour les gens d\u2019ici.\u00a0\u00a0Nous appuyons, avec toute notre admiration, Meaghan Benfeito, au plongeon et Laurence Vincent-Lapointe, au cano\u00eb de vitesse, et nous voulions cr\u00e9er un lien fort avec elles, et ce, m\u00eame \u00e0 distance ici au Qu\u00e9bec \u201d, souligne Jacques Drolet, vice-pr\u00e9sident associ\u00e9, Marketing, Sports Experts.<\/p>\n<\/blockquote>\n<p><strong>Nos athl\u00e8tes canadiens jouent \u00e0 Tokyo, \u00ab\u00a0Et vous? O\u00f9 jouez-vous cet \u00e9t\u00e9?\u201d<\/strong><\/p>\n<p>Sur Instagram et TikTok, d\u00e9montrez votre appui \u00e0 nos athl\u00e8tes d\u2019ici en filmant votre entra\u00eenement, ou en vous amusant tout simplement, sur votre terrain de jeu pr\u00e9f\u00e9r\u00e9. En ajoutant les mots-clics #onjoueici et #sportsexperts, les participants courent la chance de gagner un prix de Sports Experts. \u00c0 vos marques, pr\u00eat? Jouez!<\/p>\n<p>La campagne qui est d\u00e9j\u00e0 en ondes compte diff\u00e9rents messages vid\u00e9o qui para\u00eetront en t\u00e9l\u00e9vision et sur le Web, des publications sur les r\u00e9seaux sociaux et des banni\u00e8res Web.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"O\u00f9 jouez-vous cet \u00e9t\u00e9? | Laurence Vincent-Lapointe #Olympiques\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/FngMAiPM8CQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Cr\u00e9dits<\/strong><br \/>Client : Sports Experts<br \/>Agence cr\u00e9ative : Cartier<br \/>Agence m\u00e9dias sociaux et relations publiques : Canid\u00e9<br \/>Agence m\u00e9dia : Touch\u00e9<br \/>Productrice d\u2019agence : Sandra Corbeil<br \/>Maison de production : Gorditos &#8211; Rapha\u00ebl Ouellet<br \/>Musique et son : Circonflexe<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86876\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sports-experts-lance-la-campagne-ou-jouez-vous-cet-ete\/\"  data-item_title=\"Sports Experts lance la campagne \u00ab O\u00f9 jouez-vous cet \u00e9t\u00e9 \u00bb\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Sport-Expert.jpg\"  data-item_date=\"2021-07-26T13:06:29-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sports Experts lance une campagne pour encourager les Qu\u00e9b\u00e9cois \u00e0 bouger.  <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_86876\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sports-experts-lance-la-campagne-ou-jouez-vous-cet-ete\/\"  data-item_title=\"Sports Experts lance la campagne \u00ab O\u00f9 jouez-vous cet \u00e9t\u00e9 \u00bb\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/07\/Sport-Expert.jpg\"  data-item_date=\"2021-07-26T13:06:29-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":86877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,472,879,233,1176,1488,423],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86876"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=86876"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86876\/revisions"}],"predecessor-version":[{"id":86878,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/86876\/revisions\/86878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/86877"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=86876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=86876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=86876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}