{"id":87015,"date":"2021-08-05T09:25:00","date_gmt":"2021-08-05T13:25:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=87015"},"modified":"2021-08-03T15:35:59","modified_gmt":"2021-08-03T19:35:59","slug":"un-hymne-a-la-paix-des-plq-mettant-en-vedette-le-lait-sans-lactose","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/un-hymne-a-la-paix-des-plq-mettant-en-vedette-le-lait-sans-lactose\/","title":{"rendered":"Un hymne \u00e0 la paix des PLQ mettant en vedette le Lait sans lactose"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/03082021_lg2_plq_lait-sans-lactose_01-1024x576.png\" alt=\"\" class=\"wp-image-87017\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/03082021_lg2_plq_lait-sans-lactose_01-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/03082021_lg2_plq_lait-sans-lactose_01-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/03082021_lg2_plq_lait-sans-lactose_01-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/03082021_lg2_plq_lait-sans-lactose_01-1536x864.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/03082021_lg2_plq_lait-sans-lactose_01.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>5 ao\u00fbt 2021<\/p>\n<p><strong><a href=\"https:\/\/lait.org\/\">Les Producteurs de lait du Qu\u00e9bec<\/a> (PLQ) lancent une offensive promotionnelle Lait sans lactose, dont la pi\u00e8ce ma\u00eetresse r\u00e9v\u00e8le un vid\u00e9oclip mettant en vedette les talents du populaire musicien Damien Robitaille. Tout de blanc v\u00eatu dans la mythique suite du Fairmont Le Reine Elizabeth o\u00f9 s\u2019est tenu le r\u00e9el bed-in pour la paix de John Lennon et Yoko Ono, l\u2019artiste multidisciplinaire chouchou des Qu\u00e9b\u00e9cois signe un \u00ab Bed-in pour la paix dans les b\u00e9daines \u00bb. Une chanson qui c\u00e9l\u00e8bre le lait sans lactose; un drapeau blanc pour les intol\u00e9rants. Une \u0153uvre exclusive qui propose aux concern\u00e9s de renouer avec leurs latt\u00e9s et milkshakes pr\u00e9f\u00e9r\u00e9s.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Selon une r\u00e9cente \u00e9tude de consommation, 17 % de la population qu\u00e9b\u00e9coise francophone consid\u00e8re avoir des sympt\u00f4mes d\u2019intol\u00e9rance au lactose \u00bb, pr\u00e9cise Julie G\u00e9linas, directrice marketing, Les Producteurs de lait du Qu\u00e9bec. \u00ab De concert avec leurs partenaires transformateurs, les PLQ ont tenu \u00e0 r\u00e9pondre aux attentes de ce segment en offrant, depuis quelques ann\u00e9es d\u00e9j\u00e0, le lait sans lactose. Cette option permet ainsi de s\u2019adonner aux plaisirs laitiers en toute confiance. Le m\u00eame bon go\u00fbt du lait et toujours ses 15 bienfaits nutritionnels \u00bb, conclut-elle.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bande annonce \/\/ Bed-in pour la paix dans les bedaines | Lait sans lactose\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/QkceS4ZEdxQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Pour qu&rsquo;une publicit\u00e9 du Lait rejoigne efficacement les personnes intol\u00e9rantes au lactose, nous avons d\u00fb faire preuve d\u2019originalit\u00e9 et d\u2019audace afin de surprendre cette cible sp\u00e9cifique. Nous avons donc opt\u00e9 pour un format hors norme s\u2019apparentant beaucoup plus au contenu de marque qu\u2019aux publicit\u00e9s traditionnelles. Et pour parler au ventre des consommateurs, nous avons con\u00e7u tout un volet de publications mettant de l\u2019avant des recettes du site web de La Famille du lait utilisant le lait &#8211; sans lactose &#8211; comme ingr\u00e9dient principal. L\u2019id\u00e9e, c\u2019est de dire aux personnes intol\u00e9rantes qu\u2019elles peuvent aussi faire la paix avec des recettes comme un bon plat de p\u00e2tes cr\u00e9meuses \u00bb, explique Fran\u00e7ois Sauv\u00e9, associ\u00e9, vice-pr\u00e9sident cr\u00e9ation, <a href=\"https:\/\/lg2.com\/\">lg2<\/a> Montr\u00e9al.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/03082021_lg2_plq_lait-sans-lactose_02-1024x768.png\" alt=\"\" class=\"wp-image-87016\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/03082021_lg2_plq_lait-sans-lactose_02-1024x768.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/03082021_lg2_plq_lait-sans-lactose_02-300x225.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/03082021_lg2_plq_lait-sans-lactose_02-768x576.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/03082021_lg2_plq_lait-sans-lactose_02-1536x1153.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/03082021_lg2_plq_lait-sans-lactose_02-2048x1537.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Cette offensive multicanal s\u2019active d\u00e8s aujourd\u2019hui avec la diffusion du vid\u00e9oclip sur le web. Des volets imprim\u00e9s (quotidiens et magazines sp\u00e9cialis\u00e9s), num\u00e9riques (banni\u00e8res web, La Presse+, partenariat \u00e9ducationnel avec Ricardo, publicit\u00e9 native, m\u00e9dias sociaux), radio, web radio et un affichage localis\u00e9 composent l\u2019ensemble de la campagne.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87015\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les Producteurs de lait du Qu\u00e9bec (PLQ) lancent une offensive promotionnelle Lait sans lactose, dont la pi\u00e8ce ma\u00eetresse r\u00e9v\u00e8le un vid\u00e9oclip mettant en vedette les talents du populaire musicien Damien Robitaille.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87015\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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