{"id":87273,"date":"2021-08-19T16:56:01","date_gmt":"2021-08-19T20:56:01","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=87273"},"modified":"2021-08-19T16:56:02","modified_gmt":"2021-08-19T20:56:02","slug":"le-fonds-de-solidarite-ftq-renouvelle-sa-confiance-a-tink","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-fonds-de-solidarite-ftq-renouvelle-sa-confiance-a-tink\/","title":{"rendered":"Le Fonds de solidarit\u00e9 FTQ renouvelle sa confiance \u00e0 Tink"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"599\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/Visuel-Fonds-1024x599.jpg\" alt=\"\" class=\"wp-image-87283\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/Visuel-Fonds-1024x599.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/Visuel-Fonds-300x175.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/Visuel-Fonds-768x449.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/Visuel-Fonds.jpg 1127w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>19 aout 2021<\/p>\n<p><strong>Tink poursuit sa collaboration avec le Fonds de solidarit\u00e9 FTQ, qui lui renouvelle sa confiance pour \u00e9tablir et ex\u00e9cuter la strat\u00e9gie num\u00e9rique, ainsi que les contenus pour les plateformes num\u00e9riques.<\/strong><\/p>\n<p>Le Fonds de solidarit\u00e9 FTQ s&rsquo;investit pour une meilleure soci\u00e9t\u00e9 gr\u00e2ce \u00e0 l&rsquo;\u00e9pargne de ses 723 501 actionnaires. Au moyen de ses investissements en capital de d\u00e9veloppement et capital de risque, le Fonds cherche notamment \u00e0 contribuer \u00e0 la transition vers une \u00e9conomie plus verte, un monde du travail centr\u00e9 sur l&rsquo;humain, et une soci\u00e9t\u00e9 en meilleure sant\u00e9. Il offre aux entreprises du financement non garanti et de l&rsquo;accompagnement strat\u00e9gique.<\/p>\n<p>Avec un actif net de 17,2 milliards de dollars au 31 mai 2021, le Fonds appuyait plus de 3 437 entreprises partenaires et 247 612 emplois.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>Pour Julie Gosselin, directrice marketing du Fonds de solidarit\u00e9 FTQ \u00ab Pour le Fonds, Tink est un partenaire de longue date qui nous permet d\u2019avancer et de faire progresser nos strat\u00e9gies et initiatives num\u00e9riques. C\u2019\u00e9tait donc tout \u00e0 fait naturel pour nous de reconduire cette entente.\u00a0\u00bb<\/em><\/p>\n<\/blockquote>\n<p>Ce mandat confie \u00e0 Tink la responsabilit\u00e9 de l\u2019accompagnement num\u00e9rique du Fonds pour tout ce qui est li\u00e9 aux contenus et \u00e0 l\u2019exp\u00e9rience du client en ligne. Ainsi, l\u2019agence assurera l\u2019accompagnement strat\u00e9gique num\u00e9rique et l\u2019exploitation de l\u2019\u00e9cosyst\u00e8me web au service des objectifs d\u2019affaires du Fonds.<\/p>\n<p>Tink recommandera \u00e9galement les optimisations num\u00e9riques, et travaillera les solutions retenues avec les \u00e9quipes du Fonds, afin d\u2019am\u00e9liorer en continue l\u2019exp\u00e9rience, la performance des parcours client, ainsi que la pertinence en SEO des plateformes de l\u2019organisation. Tink veillera \u00e9galement \u00e0 la bonne \u00e9volution de l\u2019\u00e9cosyst\u00e8me.<\/p>\n<p>Ce mandat s\u2019ex\u00e9cute en \u00e9troite collaboration avec les agences Cartier, responsable du volet publicitaire, et Republik, en charge du marketing de contenu.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>C\u2019est une vraie symbiose interagence qui s\u2019ex\u00e9cute afin d\u2019atteindre les objectifs d\u2019affaires du Fonds de solidarit\u00e9 FTQ, pr\u00e9cise Catherine Lavigne, directrice de projet chez Tink. Nous avons mis en place une structure de news desk qui s\u2019appuie sur un syst\u00e8me de gouvernance, d\u00e9fini et appliqu\u00e9 avec nos partenaires.\u00a0\u00bb<\/em><\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87273\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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confiance pour \u00e9tablir et ex\u00e9cuter la strat\u00e9gie num\u00e9rique, ainsi que les contenus pour les plateformes num\u00e9riques.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87273\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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