{"id":8728,"date":"2014-09-23T09:47:45","date_gmt":"2014-09-23T13:47:45","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=8728"},"modified":"2016-04-18T13:48:11","modified_gmt":"2016-04-18T17:48:11","slug":"a-eviter-le-franglais-en-publicite","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/a-eviter-le-franglais-en-publicite\/","title":{"rendered":"\u00c0 \u00e9viter, le franglais en publicit\u00e9!"},"content":{"rendered":"

\"franglais-1-728\"<\/a>En communication, l’omnipr\u00e9sence – pour ne pas dire l’omnipotence – de l’anglais entraine de nombreuses difficult\u00e9s pour celles et ceux qui, au quotidien, doivent utiliser une terminologie sp\u00e9cialis\u00e9e dans un contexte professionnel o\u00f9 le fran\u00e7ais est la langue d’usage.<\/p>\n

La proximit\u00e9 du\u00a0g\u00e9ant que sont les \u00c9tats-Unis d’Am\u00e9rique – l\u00e0 o\u00f9 plusieurs tendances naissent – impose cons\u00e9quemment une pression sur la qualit\u00e9 du fran\u00e7ais parl\u00e9 et \u00e9crit au Qu\u00e9bec.<\/p>\n

Afin de corriger\u00a0certaines infiltrations\u00a0de l’anglais dans la structure langagi\u00e8re des\u00a0publicitaires francophones, notre coll\u00e8gue Pascal Pelletier a pr\u00e9par\u00e9 un tableau qui: 1-identifie certaines des erreurs les plus fr\u00e9quemment commises; 2- propose les corrections \u00e0 apporter.<\/p>\n

Bonne lecture!<\/p>\n

– La r\u00e9daction<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
En franglais<\/strong><\/span><\/td>\nEn fran\u00e7ais<\/strong><\/span><\/td>\n<\/tr>\n
\n
Des directions de produit<\/span><\/address>\n<\/td>\n
\n
Le mode d\u2019emploi\u2026<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Discontinuer l\u2019abonnement<\/span><\/address>\n<\/td>\n
\n
Cesser\/mettre fin \u00e0\u2026<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Un article discontinu\u00e9<\/span><\/address>\n<\/td>\n
\n
Un article \u00e9puis\u00e9<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Un cours disponible le soir<\/span><\/address>\n<\/td>\n
\n
Un cours offert le soir<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Un produit disponible ici<\/span><\/address>\n<\/td>\n
\n
Un produit en vente\/offert<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
L\u2019\u00e9chantillon de plancher<\/span><\/address>\n<\/td>\n
\n
L\u2019article en montre<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Soldes du retour \u00e0 l\u2019\u00e9cole!<\/span><\/address>\n<\/td>\n
\n
Soldes de la rentr\u00e9e!<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Un proc\u00e9d\u00e9 tr\u00e8s effectif<\/span><\/address>\n<\/td>\n
\n
Un proc\u00e9d\u00e9 tr\u00e8s efficace<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Vente d\u2019\u00e9coulement<\/span><\/address>\n<\/td>\n
\n
Liquidation<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Appelez (ou \u00e9crivez) et obtenez…<\/span><\/address>\n<\/td>\n
\n
Appelez-nous (ou \u00e9crivez-nous)\u2026<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
\u00catre \u00e9ligible \u00e0 l\u2019emploi<\/span><\/address>\n<\/td>\n
\n
\u00catre admissible\/qualifi\u00e9 pour\u2026<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Mettre l\u2019emphase sur\u2026<\/span><\/address>\n<\/td>\n
\n
Mettre l\u2019accent\/insister sur\u2026<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Payer 20 $ en acompte<\/span><\/address>\n<\/td>\n
\n
Verser un acompte de 20 $<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Article en bon ordre<\/span><\/address>\n<\/td>\n
\n
Article en bon \u00e9tat.<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Une enveloppe-retour<\/span><\/address>\n<\/td>\n
\n
Une enveloppe-r\u00e9ponse<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Un produit offert \u00e0 prix d\u2019\u00e9pargne<\/span><\/address>\n<\/td>\n
\n
Un produit offert \u00e0 prix \u00e9conomique<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Un magasin d\u2019escompte<\/span><\/address>\n<\/td>\n
\n
Un magasin de rabais<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Tout cela et beaucoup plus!<\/span><\/address>\n<\/td>\n
\n
\u2026 et bien d\u2019autres choses encore!<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Un bureau \u00e9tabli en 1980<\/span><\/address>\n<\/td>\n
\n
Un bureau fond\u00e9 en 1980<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
\u00c9tendre la saison<\/span><\/address>\n<\/td>\n
\n
Prolonger la saison<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
\u00catre \u00e0 son meilleur<\/span><\/address>\n<\/td>\n
\n
\u00catre au mieux\/exceller<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
\u00catre chanceux<\/span><\/address>\n<\/td>\n
\n
Avoir de la chance<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Un produit \u00e0 \u00eatre distribuer<\/span><\/address>\n<\/td>\n
\n
Un produit \u00e0 distribuer<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Un festival d\u2019\u00e9v\u00e9nements dr\u00f4les!<\/span><\/address>\n<\/td>\n
\n
\u2026 d\u2019activit\u00e9s dr\u00f4les<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
\u00c0 tout \u00e9v\u00e9nement, soyons pr\u00eats<\/span><\/address>\n<\/td>\n
\n
Quoi qu\u2019il arrive, soyons pr\u00eats<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Joignez l\u2019association<\/span><\/address>\n<\/td>\n
\n
Joignez-vous \u00e0 l\u2019association<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
\u00c0 la journ\u00e9e\/la semaine\/l\u2019ann\u00e9e longue<\/span><\/address>\n<\/td>\n
\n
\u00c0 longueur de journ\u00e9e\u2026<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Jusqu\u2019\u00e0 date\u2026<\/span><\/address>\n<\/td>\n
\n
Jusqu\u2019\u00e0 pr\u00e9sent\/maintenant\u2026<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
King size<\/span><\/address>\n<\/td>\n
\n
Format g\u00e9ant<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Une exhibition (commerciale)<\/span><\/address>\n<\/td>\n
\n
Un salon\/une foire<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Date d\u2019expiration<\/span><\/address>\n<\/td>\n
\n
Date limite de validit\u00e9\/d\u2019utilisation<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Frais en extra<\/span><\/address>\n<\/td>\n
\n
Frais suppl\u00e9mentaires\/additionnels<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
E-zine, Webzine<\/span><\/address>\n<\/td>\n
\n
Magazine \u00e9lectronique\/cybermagazine<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Facilit\u00e9s (d\u2019un h\u00f4tel, etc.)<\/span><\/address>\n<\/td>\n
\n
Commodit\u00e9s<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Fans<\/span><\/address>\n<\/td>\n
\n
Admirateurs\/adeptes<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Fashion show<\/span><\/address>\n<\/td>\n
\n
D\u00e9fil\u00e9 de mode<\/span><\/address>\n<\/td>\n<\/tr>\n
\n
Focus group<\/span><\/address>\n<\/td>\n
\n
Groupe de discussion<\/span><\/span><\/address>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

<\/div>\n
<\/span><\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

En communication, l’omnipr\u00e9sence – pour ne pas dire l’omnipotence – de l’anglais entraine de nombreuses difficult\u00e9s pour celles et ceux qui, au quotidien, doivent utiliser une terminologie sp\u00e9cialis\u00e9e dans un contexte professionnel o\u00f9 le fran\u00e7ais est la langue d’usage. La proximit\u00e9 du\u00a0g\u00e9ant que sont les \u00c9tats-Unis d’Am\u00e9rique – l\u00e0 o\u00f9 plusieurs tendances naissent – impose […]<\/p>\n

<\/span>
<\/div>","protected":false},"author":35,"featured_media":8737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/8728"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=8728"}],"version-history":[{"count":20,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/8728\/revisions"}],"predecessor-version":[{"id":8964,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/8728\/revisions\/8964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/8737"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=8728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=8728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=8728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}