{"id":87435,"date":"2021-08-31T05:00:54","date_gmt":"2021-08-31T09:00:54","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=87435"},"modified":"2021-08-31T05:00:58","modified_gmt":"2021-08-31T09:00:58","slug":"lg2-et-la-saaq-lancent-une-campagne-pour-conscientiser-les-conducteurs-a-la-distraction-cognitive","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-et-la-saaq-lancent-une-campagne-pour-conscientiser-les-conducteurs-a-la-distraction-cognitive\/","title":{"rendered":"lg2 et la SAAQ lancent une campagne pour conscientiser les conducteurs \u00e0 la distraction cognitive"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"579\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/SAAQ_Distraction_lg2_Visuel_Moteur-1024x579.png\" alt=\"\" class=\"wp-image-87436\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/SAAQ_Distraction_lg2_Visuel_Moteur-1024x579.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/SAAQ_Distraction_lg2_Visuel_Moteur-300x170.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/SAAQ_Distraction_lg2_Visuel_Moteur-768x434.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/SAAQ_Distraction_lg2_Visuel_Moteur-1536x869.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/08\/SAAQ_Distraction_lg2_Visuel_Moteur-2048x1158.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>30 ao\u00fbt 2021<\/p>\n<p><strong>Alors que la rentr\u00e9e scolaire est \u00e0 nos portes et que, pour plusieurs personnes, cette p\u00e9riode est particuli\u00e8rement charg\u00e9e, la Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec (SAAQ), en collaboration avec lg2, s&rsquo;adresse directement aux conducteurs dans la campagne \u00ab Distraction \u00bb.<\/strong><\/p>\n<p>Le but : rappeler que la distraction cognitive au volant est une r\u00e9elle cause d\u2019accidents, au m\u00eame titre que le cellulaire.<\/p>\n<p>Car les faits parlent. Selon un sondage de la SAAQ, 76 % des r\u00e9pondants ont admis que de penser \u00e0 plusieurs choses en conduisant peut entra\u00eener un accident, et 38 % des gens disent qu\u2019il leur arrive de conduire leur v\u00e9hicule de fa\u00e7on purement automatique. Et les cons\u00e9quences peuvent \u00eatre dramatiques.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Au volant, pensez \u00e0 conduire.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/9ptfTsl1f6U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Face \u00e0 cette r\u00e9alit\u00e9, l\u2019organisme souhaite conscientiser les conducteurs au fait qu\u2019il est essentiel de rester concentr\u00e9 sur la route, et que la conduite d\u2019un v\u00e9hicule est une t\u00e2che complexe.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>Nous avons opt\u00e9 pour une histoire simple, mais prenante, qui permet de rendre un peu plus concrets le danger et l\u2019impact de la distraction au volant sur une vie. Sur des vies, en fait \u00bb, explique Nicolas Boisvert, associ\u00e9 et directeur de cr\u00e9ation chez lg2.<\/em><\/p>\n<\/blockquote>\n<p>La campagne sera diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio, sur le web ainsi que sur les m\u00e9dias sociaux du 30 ao\u00fbt<br \/>au 10 octobre 2021.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87435\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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