{"id":87450,"date":"2021-09-02T14:49:41","date_gmt":"2021-09-02T18:49:41","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=87450"},"modified":"2021-09-02T14:49:44","modified_gmt":"2021-09-02T18:49:44","slug":"premiere-campagne-360-de-fizz-signee-qolab","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/premiere-campagne-360-de-fizz-signee-qolab\/","title":{"rendered":"Premi\u00e8re campagne 360 de Fizz sign\u00e9e Qolab"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/Qolab_Fizz_Affichage-et-imprime-2-1024x576.jpg\" alt=\"\" class=\"wp-image-87455\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/Qolab_Fizz_Affichage-et-imprime-2-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/Qolab_Fizz_Affichage-et-imprime-2-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/Qolab_Fizz_Affichage-et-imprime-2-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/Qolab_Fizz_Affichage-et-imprime-2.jpg 1403w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>1er septembre 2021<\/p>\n<p><strong>Sur un ton ludique, d\u00e9jant\u00e9 et haut en couleur, Qolab signe une campagne 360 pour le compte de Fizz. Il s\u2019agit d\u2019une premi\u00e8re campagne multiplateforme enti\u00e8rement pens\u00e9e, cr\u00e9\u00e9e et produite par Qolab. L\u2019initiative marque aussi, pour Fizz, une premi\u00e8re prise de parole r\u00e9ussie combinant les services de t\u00e9l\u00e9phonie mobile et d\u2019Internet r\u00e9sidentiel.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>La force de l\u2019\u00e9quipe de Qolab, c\u2019est d\u2019avoir un service de cr\u00e9ation publicitaire combin\u00e9 \u00e0 ceux de la cr\u00e9ation de contenu et de la production, affirme Jocelyn Goyer, directeur de cr\u00e9ation chez Qolab. Nous pouvons ainsi cr\u00e9er des campagnes avec le bon message, diffus\u00e9 \u00e0 la bonne personne, sur le bon canal. La campagne a vraiment \u00e9t\u00e9 r\u00e9fl\u00e9chie pour que la communication soit coh\u00e9rente et compl\u00e9mentaire pour tous les points de contact. \u00bb<\/em><\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fizz - Forfaits mobiles &amp;amp; Internet &amp;agrave; votre image - 30 s\" src=\"https:\/\/player.vimeo.com\/video\/591035297?dnt=1&amp;app_id=122963&amp;h=48ded9bdc6\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p><em>Cette nouvelle collaboration s\u2019annonce fort prometteuse, a ajout\u00e9 Martin Gendron, directeur principal, Marketing, communication et partenariats, chez Fizz. Fizz propose une vision diff\u00e9rente des t\u00e9l\u00e9communications et ressort du lot gr\u00e2ce \u00e0 son ADN unique. Notre plateforme existante jouait sur notre personnalit\u00e9 color\u00e9e, et l\u2019\u00e9volution astucieuse propos\u00e9e par l\u2019\u00e9quipe de Qolab propulse la marque Fizz encore plus loin. \u00bb<\/em><\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fizz - L&amp;rsquo;Internet qui r&amp;eacute;compense votre loyaut&amp;eacute; - 15 s\" src=\"https:\/\/player.vimeo.com\/video\/591041372?dnt=1&amp;app_id=122963&amp;h=e866faec08\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>En effet, les visuels de Fizz ont toujours su se d\u00e9marquer dans l\u2019environnement publicitaire gr\u00e2ce \u00e0 ses \u00e9l\u00e9ments inattendus, amusants et surprenants. Cette campagne continue dans la m\u00eame tradition, en mettant en sc\u00e8ne des personnages et des lieux diff\u00e9rents, allant d\u2019un auditorium d\u2019\u00e9cole \u00e0 la surface de la plan\u00e8te Mars. Mentionnons que pour cette premi\u00e8re fois, l\u2019\u00e9quipe de Qolab avait pour mandat de d\u00e9velopper des cr\u00e9atifs afin de renforcer la notori\u00e9t\u00e9 de la marque, tout en mettant de l\u2019avant les avantages de l\u2019offre de t\u00e9l\u00e9phonie mobile et d\u2019Internet.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fizz - Gros t&amp;eacute;l&amp;eacute;phone, petit-forfait ou vice-versa - 15 s\" src=\"https:\/\/player.vimeo.com\/video\/591038645?dnt=1&amp;app_id=122963&amp;h=f4089dbcfe\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>S\u2019\u00e9chelonnant du 3 ao\u00fbt au 10 octobre, la campagne s\u2019articule en t\u00e9l\u00e9, en imprim\u00e9, en affichage et en num\u00e9rique sur les r\u00e9seaux sociaux.<\/p>\n<p>Cr\u00e9dits<\/p>\n<ul>\n<li>Client : Fizz<\/li>\n<li>Annonceur : Fizz<\/li>\n<li>Direction de cr\u00e9ation : Jocelyn Goyer<\/li>\n<li>Cr\u00e9ation : Andrew Lord, Pamela Jaton, Laurent Tremblay, \u00c9ric Valiquette<\/li>\n<li>R\u00e9seaux sociaux et contenu : Alexandra Papineau, Ouiam Didane<\/li>\n<li>Service-conseil : Meggie Lavoie, Annie Alix Par\u00e9<\/li>\n<li>Strat\u00e9gie : R\u00e9jean Fortin<\/li>\n<li>Production : Genevi\u00e8ve Cayer, Claudine Fr\u00e9chette<\/li>\n<li>R\u00e9alisateur : J\u00e9r\u00e9mie Saindon<\/li>\n<li>Direction photo : M\u00e9nad Kesraoui<\/li>\n<li>Direction artistique : Camille Boyer<\/li>\n<li>Postproduction : MELS<\/li>\n<li>Photographe : Simon Duhamel<\/li>\n<li>Production photo : Karine Perron, Myl\u00e8ne Levesque<\/li>\n<li>Direction artistique : Rodrigo Sergio<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87450\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/premiere-campagne-360-de-fizz-signee-qolab\/\"  data-item_title=\"Premi\u00e8re campagne 360 de Fizz sign\u00e9e Qolab\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/Qolab_Fizz_Affichage-et-imprime-2-1024x576.jpg\"  data-item_date=\"2021-09-02T14:49:41-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sur un ton ludique, d\u00e9jant\u00e9 et haut en couleur, Qolab signe une campagne 360 pour le compte de Fizz. Il s\u2019agit d\u2019une premi\u00e8re campagne multiplateforme enti\u00e8rement pens\u00e9e, cr\u00e9\u00e9e et produite par Qolab. L\u2019initiative marque aussi, pour Fizz, une premi\u00e8re prise de parole r\u00e9ussie combinant les services de t\u00e9l\u00e9phonie mobile et d\u2019Internet r\u00e9sidentiel.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87450\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/premiere-campagne-360-de-fizz-signee-qolab\/\"  data-item_title=\"Premi\u00e8re campagne 360 de Fizz sign\u00e9e Qolab\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/Qolab_Fizz_Affichage-et-imprime-2-1024x576.jpg\"  data-item_date=\"2021-09-02T14:49:41-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":87455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/87450"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=87450"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/87450\/revisions"}],"predecessor-version":[{"id":87456,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/87450\/revisions\/87456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/87455"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=87450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=87450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=87450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}