{"id":87528,"date":"2021-09-08T10:54:50","date_gmt":"2021-09-08T14:54:50","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=87528"},"modified":"2021-09-08T10:54:53","modified_gmt":"2021-09-08T14:54:53","slug":"camden-signe-la-nouvelle-campagne-de-rtoero-anciennement-les-enseignantes-et-enseignants-retraites-de-lontario","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-signe-la-nouvelle-campagne-de-rtoero-anciennement-les-enseignantes-et-enseignants-retraites-de-lontario\/","title":{"rendered":"Camden signe la nouvelle campagne de RTOERO (anciennement Les enseignantes et enseignants retrait\u00e9s de l\u2019Ontario)"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"541\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/unnamed-1024x541.png\" alt=\"\" class=\"wp-image-87530\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/unnamed-1024x541.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/unnamed-300x158.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/unnamed-768x406.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/unnamed.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>8 septembre 2021<\/p>\n<p><strong>RTOERO : voil\u00e0 l\u2019acronyme alambiqu\u00e9 qui a inspir\u00e9 l\u2019\u00e9quipe torontoise de l\u2019agence ind\u00e9pendante Camden \u00e0 cr\u00e9er une campagne pince-sans-rire pour cette organisation essentielle, anciennement connue sous le nom de Les enseignantes et enseignants de l\u2019Ontario.<\/strong><\/p>\n<p> La pub t\u00e9l\u00e9, qui inaugure le d\u00e9ploiement de cette campagne, a \u00e9t\u00e9 cr\u00e9\u00e9e et produite de A \u00e0 Z par Camden, et l\u2019offensive sera aussi pr\u00e9sent\u00e9e \u00e0 l\u2019auditoire cible sur les plateformes num\u00e9riques.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RTOERO - Publicit\u00e9 r\u00e9alis\u00e9e par Camden (FR)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/VVGbZejDBc0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>La strat\u00e9gie de cette campagne s\u2019articulait autour du d\u00e9sir d\u2019attirer des Canadiennes et des Canadiens du secteur de l\u2019\u00e9ducation provenant non seulement de l\u2019Ontario, mais aussi des quatre coins du pays. Cette organisation se donne pour mission de pr\u00e9senter les avantages de l\u2019adh\u00e9sion aux retrait\u00e9s tout comme aux personnes n\u2019ayant pas encore atteint l\u2019\u00e2ge de la retraite.<\/p>\n<p>L\u2019\u00e9quipe de cr\u00e9ation de Camden a mis\u00e9 sur une approche toute en l\u00e9g\u00e8ret\u00e9 pour aborder l\u2019enjeu de cet acronyme bilingue de six lettres, qui cause parfois obstacle \u00e0 la compr\u00e9hension de la mission et de la port\u00e9e de l\u2019organisation. La pub t\u00e9l\u00e9 qui en d\u00e9coule fait sourire et cible avec brio l\u2019auditoire cl\u00e9.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>Mes coll\u00e8gues et moi savions que la communication claire et engageante de notre offre de services aux membres actuels et potentiels repr\u00e9sentait un d\u00e9fi de taille\u2009\u00bb, explique Sylvia Link, directrice du marketing et des communications chez RTOERO. \u00ab\u2009Un \u00e9cart important se dressait entre notre nom historique et notre mandat, mais Camden a su \u00e9laborer une approche originale et contre-intuitive qui r\u00e9ussit \u00e0 jeter un pont et \u00e0 mettre \u00e0 profit cet \u00e9cart par le biais d\u2019un concept cr\u00e9atif ing\u00e9nieux.\u2009\u00bb<\/em><\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RTOERO - Advertisement created by Camden (EN)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Q_7zA3yCloE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>L\u2019enti\u00e8ret\u00e9 de la strat\u00e9gie m\u00e9dia et des achats d\u2019espace ont \u00e9t\u00e9 pilot\u00e9s par le p\u00f4le m\u00e9dia de Camden \u00e0 Toronto. Cette pub vid\u00e9o sera diffus\u00e9e sur les plateformes de t\u00e9l\u00e9 connect\u00e9e, pr\u00e9sent\u00e9e en publicit\u00e9 vid\u00e9o sur YouTube et affich\u00e9e en format publicit\u00e9 payante sur les m\u00e9dias sociaux, dont Facebook. D\u2019autres initiatives connexes seront aussi lanc\u00e9es dans les prochains mois dans le cadre de cette campagne.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><br \/><strong>Clients :&nbsp;<\/strong>Sylvia Link, Danielle Norris<br \/><strong>Direction de la cr\u00e9ation :<\/strong>&nbsp;Thomas Magny<br \/><strong>Direction de compte :<\/strong>&nbsp;Jeanne Kirouac<br \/><strong>Direction m\u00e9dia :<\/strong>&nbsp;Camille Poulin<br \/><strong>Planification media :&nbsp;<\/strong>Brooke Verbeek, Joshua Daniell<br \/><strong>Gestion de la campagne :&nbsp;<\/strong>Pratik Mistry<br \/><strong>Coordination de compte :&nbsp;<\/strong>Paola Mejia<br \/><strong>Conception-r\u00e9daction :<\/strong>&nbsp;Susannah Rubin<br \/><strong>Direction artistique :<\/strong>&nbsp;Fin Christoforidis<br \/><strong>Design 3D :<\/strong>&nbsp;Cl\u00e9ment Bomboy<br \/><strong>Design graphique :<\/strong>&nbsp;Camille Llena&nbsp;<br \/><strong>R\u00e9alisation :<\/strong>&nbsp;Jordan Probst&nbsp;<\/p>\n<div 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pour cette organisation essentielle, anciennement connue sous le nom de Les enseignantes et enseignants de l\u2019Ontario.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87528\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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