{"id":87638,"date":"2021-09-14T06:16:40","date_gmt":"2021-09-14T10:16:40","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=87638"},"modified":"2021-09-14T22:36:45","modified_gmt":"2021-09-15T02:36:45","slug":"wknd-995-fait-confiance-a-reservoir","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/wknd-995-fait-confiance-a-reservoir\/","title":{"rendered":"WKND 99,5 fait confiance \u00e0 R\u00e9servoir"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"616\" height=\"359\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/wkd.jpg\" alt=\"\" class=\"wp-image-87639\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/wkd.jpg 616w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/wkd-300x175.jpg 300w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/figure>\n<p>13 septembre 2021<\/p>\n<p><strong>\u00c0 la suite d\u2019un processus d\u2019appel d\u2019offres conclu en mai dernier, WKND 99,5 a choisi R\u00e9servoir pour la conception de ses campagnes publicitaires.<\/strong><\/p>\n<p>Install\u00e9 depuis un an au 99,5, WKND poursuit sa croissance sur le grand march\u00e9 de Montr\u00e9al. Pour Nicolas Leclerc, copropri\u00e9taire de la station, \u00abWKND a tout pour plaire aux auditeurs.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>La qualit\u00e9 des animateurs, l\u2019offre musicale qui sort des sentiers battus et un rythme bien \u00e0 nous : on n\u2019a rien \u00e0 envier \u00e0 personne! Ce qu\u2019on veut maintenant, c\u2019est accro\u00eetre notre notori\u00e9t\u00e9 pour que les auditeurs r\u00e9alisent qu\u2019il existe une alternative aux stations conventionnelles. \u00bb<\/em><\/p>\n<\/blockquote>\n<p>Selon Yves Perreault, directeur de cr\u00e9ation de l\u2019agence :<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>WKND, c\u2019est la radio des gens qui aiment la radio. On s\u2019est donn\u00e9 comme mission de vendre le format et la saveur de la station de la fa\u00e7on la plus trippante possible : des tounes, des nouvelles, des jokes. On a trouv\u00e9 le ton, puis on s\u2019est amus\u00e9. \u00bb<\/em><\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p><em>La campagne met \u00e9galement de l\u2019avant une nouvelle signature pour la station. Entre les services de musique en streaming, les balados et les autres radios FM, la comp\u00e9tition pour les parts d\u2019\u00e9coute est f\u00e9roce. Signer Vive la radio, c\u2019est une marque de leadership et d\u2019amour pour le m\u00e9dium radiophonique \u00bb, pr\u00e9cise Tiffanie Nguyen, directrice de compte chez R\u00e9servoir.<\/em><\/p>\n<\/blockquote>\n<p>La campagne multiex\u00e9cutions sera visible d\u00e8s l\u2019automne dans la grande r\u00e9gion de Montr\u00e9al.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client: Leclerc Communications : Charles Pineault, Nicolas Leclerc<\/li>\n<li>Agence : R\u00e9servoir<\/li>\n<li>Directeur de cr\u00e9ation : Yves Perreault<\/li>\n<li>Conception-r\u00e9daction : Simon Gr\u00e9goire, Ben Duquette<\/li>\n<li>Directrice artistique : Ren\u00e9e Hudon<\/li>\n<li>Infographie : Sophie Leclerc, Marie Eve Boivin<\/li>\n<li>Service-conseil : Tiffanie Nguyen, Simon Boulanger<\/li>\n<li>M\u00e9dia : M\u00e9dia Secours et R\u00e9servoir<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  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