{"id":87771,"date":"2021-09-23T09:54:21","date_gmt":"2021-09-23T13:54:21","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=87771"},"modified":"2021-09-23T09:54:23","modified_gmt":"2021-09-23T13:54:23","slug":"lg2-signe-la-nouvelle-campagne-de-maxi-avec-martin-matte","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-signe-la-nouvelle-campagne-de-maxi-avec-martin-matte\/","title":{"rendered":"lg2 signe la nouvelle campagne de Maxi avec Martin Matte"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/unnamed-1-1024x576.jpg\" alt=\"\" class=\"wp-image-87772\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/unnamed-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/unnamed-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/unnamed-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/unnamed-1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/unnamed-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>23 septembre 2021<\/p>\n<p><strong>En collaboration avec lg2, Maxi, la plus grande banni\u00e8re d\u2019\u00e9piceries \u00e0 escompte du Qu\u00e9bec, lance sa nouvelle campagne mettant en vedette, une fois de plus, Martin Matte. <\/strong><\/p>\n<p>Cette fois-ci, l\u2019offensive souligne que chez Maxi, il n\u2019y a pas juste des bas prix, il y a aussi du choix. Afin de promouvoir la diversit\u00e9 des produits offerts sur ses tablettes, Maxi r\u00e9cidive en cr\u00e9ant pour ce message publicitaire une fausse nouvelle \u00e0 propos de l\u2019humoriste. Et \u00e9videmment, l&rsquo;annonce se propage \u00e0 la vitesse de l\u2019\u00e9clair.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Embarras   60 FRANCAIS   MAX21 3875 W60 F1 Youtube\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/BkQLGjrPo5Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Maxi a toujours su surprendre les Qu\u00e9b\u00e9cois et cette campagne poursuit la tradition. Gr\u00e2ce \u00e0 un style humoristique unique et d\u00e9jant\u00e9, nous continuons \u00e0 engager les consommateurs. Et nous arrivons aussi \u00e0 passer notre message de marque, qui est : Maxi est le choix intelligent pour les consommateurs qu\u00e9b\u00e9cois, avec une vaste gamme de produits \u00e0 bas prix. C\u2019est la promesse de Maxi \u00bb, explique Fr\u00e9d\u00e9rique Perron Thomas, directrice principale marketing, Maxi.<br \/>Des clins d\u2019\u0153il aux r\u00e9f\u00e9rences culturelles qu\u00e9b\u00e9coises<\/p>\n<p>Ce qui distingue notre collaboration avec Maxi, c&rsquo;est que, depuis le d\u00e9but, nous campons la marque dans des r\u00e9f\u00e9rents culturels qu\u00e9b\u00e9cois que les consommateurs d\u2019ici reconnaissent. Je crois qu\u2019aucune autre marque \u2013 d\u2019\u00e9picerie et\/ou au d\u00e9tail \u2013 n\u2019est aussi proche des consommateurs que Maxi \u00bb, confie Fr\u00e9d\u00e9ric Tremblay, directeur de cr\u00e9ation, lg2.<\/p>\n<p>Cette campagne marque la suite d\u2019une collaboration entre Maxi et lg2 entam\u00e9e il y a cinq ans. Elle se d\u00e9ploie en publicit\u00e9 pour une dur\u00e9e de quatre semaines.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87771\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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