{"id":87805,"date":"2021-09-28T11:23:43","date_gmt":"2021-09-28T15:23:43","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=87805"},"modified":"2021-09-28T11:23:45","modified_gmt":"2021-09-28T15:23:45","slug":"atypic-signe-la-nouvelle-campagne-pour-le-mouvement-jaime-les-fruits-et-legumes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/atypic-signe-la-nouvelle-campagne-pour-le-mouvement-jaime-les-fruits-et-legumes\/","title":{"rendered":"Atypic signe la nouvelle campagne pour le Mouvement J\u2019aime les fruits et l\u00e9gumes"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"390\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/AQDFL-Facebook-Cover-1024x390.jpg\" alt=\"\" class=\"wp-image-87806\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/AQDFL-Facebook-Cover-1024x390.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/AQDFL-Facebook-Cover-300x114.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/AQDFL-Facebook-Cover-768x292.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/AQDFL-Facebook-Cover-1536x584.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/AQDFL-Facebook-Cover.jpg 1640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>28\u00a0septembre 2021<\/p>\n<p><strong>Les Qu\u00e9b\u00e9cois.es savent que manger des fruits et l\u00e9gumes, c\u2019est bon pour la sant\u00e9. C\u2019est un fait. Mais entre le savoir et le faire, il y a parfois une marge. Pour produire une campagne qui serait ludique, sans jugement et invitante, l\u2019<a rel=\"noreferrer noopener\" href=\"https:\/\/www.aqdfl.ca\/fr\/\" target=\"_blank\">Association qu\u00e9b\u00e9coise de la distribution de fruits et l\u00e9gumes<\/a>\u00a0et son Mouvement J\u2019aime les fruits et l\u00e9gumes (branche soci\u00e9tale de l\u2019Association) ont frapp\u00e9 \u00e0 la porte d\u2019<a rel=\"noreferrer noopener\" href=\"https:\/\/www.atypic.ca\/fr\/faire-appel-a-nous\/\" target=\"_blank\">Atypic<\/a>.<\/strong><\/p>\n<p>C\u2019est donc avec ce mandat en poche que l\u2019agence a propos\u00e9 la campagne\u00a0<em>Les fruits et l\u00e9gumes qu\u2019on aime<\/em>. L\u2019objectif? Inviter les Qu\u00e9b\u00e9cois.es \u00e0 d\u00e9complexer leur relation avec les fruits et l\u00e9gumes en se laissant charmer par leurs qualit\u00e9s et attributs. \u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Les fruits et l\u00e9gumes qu&#039;on aime!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/YNinpPUOMBk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Parce que m\u00eame avec un budget serr\u00e9 et une vie de famille occup\u00e9e, il est possible de consommer plus de fruits et de l\u00e9gumes sans se casser la t\u00eate; il suffit de red\u00e9couvrir certains aliments, comme on retomberait en amour\u2026 La campagne met donc en vedette six fruits et l\u00e9gumes qui ont de la personnalit\u00e9 \u00e0 revendre et qui tenteront de charmer leur public. Apr\u00e8s tout, ces aliments sont tous des candidats potentiels pour devenir des partenaires du quotidien qui nous simplifient la vie! &nbsp;<\/p>\n<p>Des publicit\u00e9s mettant en sc\u00e8ne M\u00e9lissa B\u00e9dard, porte-parole de la campagne, ainsi que des aliments vedettes seront diffus\u00e9es jusqu\u2019au 24\u00a0octobre. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Les faciles\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/h1X9Pr-Q1EM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Le public est \u00e9galement invit\u00e9 \u00e0 visiter le site web du\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/www.jaimefruitsetlegumes.ca\/\" target=\"_blank\">mouvement J\u2019aime les fruits et l\u00e9gumes<\/a>\u00a0pour d\u00e9couvrir des trucs et astuces qui permettent de mieux choisir et pr\u00e9parer les fruits et l\u00e9gumes, d\u2019\u00e9viter le gaspillage et d\u2019en avoir plus pour son argent. La plateforme offre \u00e9galement de nouvelles recettes simples, rapides et nutritives en plus d\u2019un concours gr\u00e2ce auquel le public pourrait gagner une des 50 cartes-cadeaux d\u2019\u00e9picerie d\u2019une valeur de 100 $.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Les multifacettes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/88O9i8umAOI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Les bien conserv\u00e9s\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/msLnJ1qEOrE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Cr\u00e9dits \u00a0<\/strong><\/p>\n<ul>\n<li>Annonceur\u00a0: Association qu\u00e9b\u00e9coise de la distribution de fruits et l\u00e9gumes, Mario Lalancette et Sophie Perreault\u00a0<\/li>\n<li>Agence\u00a0: Atypic<\/li>\n<li>Porte-parole\u00a0: M\u00e9lissa B\u00e9dard\u00a0<\/li>\n<li>Direction de compte\u00a0: Pascale Dudemaine\u00a0<\/li>\n<li>Direction de cr\u00e9ation :\u00a0Arianne Cardinal\u00a0<\/li>\n<li>Direction artistique\u00a0: Julie Descheneaux \u00a0<\/li>\n<li>Design\u00a0: Sandrine Bozon\u00a0<\/li>\n<li>Production\u00a0: Erika\u00a0Bellehumeur<\/li>\n<li>R\u00e9alisation : Axel Laram\u00e9<\/li>\n<li>Conception web\u00a0: Joelle Duchesne\u00a0<\/li>\n<li>Services-conseils\u00a0: Benjamin Vachon, Matthieu Dallaire, Zara Boshyk, Martine Robert, Pascal L\u00e9pine\u00a0<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87805\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/atypic-signe-la-nouvelle-campagne-pour-le-mouvement-jaime-les-fruits-et-legumes\/\"  data-item_title=\"Atypic signe la nouvelle campagne pour le Mouvement J\u2019aime les fruits et l\u00e9gumes\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/AQDFL-Facebook-Cover-1024x390.jpg\"  data-item_date=\"2021-09-28T11:23:43-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les Qu\u00e9b\u00e9cois.es savent que manger des fruits et l\u00e9gumes, c\u2019est bon pour la sant\u00e9. C\u2019est un fait. Mais entre le savoir et le faire, il y a parfois une marge. Pour produire une campagne qui serait ludique, sans jugement et invitante, l\u2019Association qu\u00e9b\u00e9coise de la distribution de fruits et l\u00e9gumes et son Mouvement J\u2019aime les fruits et l\u00e9gumes (branche soci\u00e9tale de l\u2019Association) ont frapp\u00e9 \u00e0 la porte d\u2019Atypic.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87805\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/atypic-signe-la-nouvelle-campagne-pour-le-mouvement-jaime-les-fruits-et-legumes\/\"  data-item_title=\"Atypic signe la nouvelle campagne pour le Mouvement J\u2019aime les fruits et l\u00e9gumes\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/AQDFL-Facebook-Cover-1024x390.jpg\"  data-item_date=\"2021-09-28T11:23:43-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":87806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[826,229,186],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/87805"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=87805"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/87805\/revisions"}],"predecessor-version":[{"id":87807,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/87805\/revisions\/87807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/87806"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=87805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=87805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=87805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}